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Weaving the Golden Thread of Value throughout the Customer Journey
Manage episode 417625030 series 3512769
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There is a golden thread of value that should be weaved into all conversations, throughout the buyer's journey and customer lifecycle, both pre-sale and especially post-sale.
In this interview we talk about this topic with Kathy Gawronski, the VP of Value Engineering and Customer Success at Workforce Software. We discuss the role of value in customer success and how leading both the business value practice and customer success groups may be a new trend as companies come to grips with lower renewal rates and expansion revenue challenges.
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