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#5 - Amazon PPC Playbook: Strategies to Skyrocket Sales & Conquer the Marketplace!
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In this episode Velocity Pete talks with two Advertising geniuses about hitting the ground running with your Amazon Ads.
The video explores the many intricate and moving parts of the PPC world and the basics of advertising. Check out this video if you’re new to Amazon or looking to revamp your ads!
Time Stamps
0:00 - 1:33 - Intro of topic and guests
1:33 - 2:30 - Overview of the PPC System
2:30 - 3:34 - How important is advertising, and is it worth it?
3:34 - 5:00 - Using Ads to rank better on Keywords
5:00 - 6:34 - First steps when setting up new Campaigns
6:34 - 9:07 - What kind of Campaigns can I use?
9:07 - 10:46 - Where does Amazon place Ads?
10:46 - 14:20 - Understanding the Data Metrics from your Campaigns and Goals for each
14:21 - 15:38 - Getting some traction and keeping the Amazon Pinwheel spinning
15:38 - 17:22 - Reading Market Trends to adjust your Amazon Advertising
17:22 - 19:34 - What are Bid Adjustments, and how should you make them?
19:34 - 22:23 - Negating Keywords: what is it, and how do you do it?
22:23 - 25:21 - Different types of Keyword Targeting and which ones you should use
25:21 - 28:09 - Description and Purpose of Auto Campaigns
28:09 - 30:10 - Content is King, Advertising is Queen: how Content affects Ads
30:10 - 31:14 - Questions that come from new partners
31:14 - 33:13 - Wasted Spend: what is it, and how does it affect your account?
33:13 - 36:41 - Tips for maintaining your account to increase profitability
36:41 - 37:23 - Outro and next episode
Chapters
1. #5 - Amazon PPC Playbook: Strategies to Skyrocket Sales & Conquer the Marketplace! (00:00:00)
2. Introduction to Amazon PPC Advertising (00:00:10)
3. Amazon Advertising Metrics and Strategies (00:09:45)
4. Adjusting Bids and Negative Keywords (00:17:39)
5. Maximizing Advertising Efficiency and Profitability (00:28:49)
28 episodes
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