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#18 - Special Guest: Elizabeth Greene! Maximizing Margins and Ads in the Unpredictable Amazon Climate!
Manage episode 411942574 series 3566824
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In this episode, Velocity Pete talks with two Amazon Advertising geniuses about various ways you, as a seller and advertiser, can maximize your profit margins and stay ahead of the advertising game in 2024.
In a market where misconceptions about advertising costs can sink a brand, we guide you through the treacherous waters of Total Advertising Cost of Sale (TACOS) and reveal why slashing your ad budget isn't the lifeboat you might think it is. By deconstructing a client's financials, we unveil the often-overlooked culprits nibbling away at your margins: operational costs and product pricing.
Join us as we navigate the complexities of balancing ad spend with sales performance, managing inventory with precision, and navigating the changing currents of consumer experiences across various online platforms.
Time Stamps:
0:00 - 1:08 - Intro of Topics and Guests
1:08 - 9:23 - How These New Fees Will Affect Margins
9:23 - 23:50 - Is it a Margin Problem or an Ad problem?
23:50 - 29:49 - Lower Fees for Apparel: Competing with Shein
29:49 - 46:05 - New Advertising Features from Amazon
46:05 - 1:04:31 - Speculations for the Future of Advertising
1:04:31 - 1:07:51 - Final Thoughts and Outro
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Learn more about Velocity Sellers https://www.velocitysellers.com/
Learn more about Elizabeth and Junglr: https://www.junglr.com/
Chapters
1. #18 - Special Guest: Elizabeth Greene! Maximizing Margins and Ads in the Unpredictable Amazon Climate! (00:00:00)
2. Navigating Amazon Advertising With Inventory Fees (00:00:08)
3. Analyzing Margins and Advertising Strategies (00:09:52)
4. Amazon Business Strategy Discussion (00:15:54)
5. Comparing Shein, Amazon, and Timu (00:26:34)
6. Amazon AI Image and Advertising Tools (00:30:31)
7. Amazon Advertising Strategies and Updates (00:38:00)
8. AI Impact on Future Advertising (00:46:11)
9. The Future of Amazon Advertising (00:59:39)
29 episodes
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