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#2 - LIVE From Outdoor Retailer 2023: An Expert Discussion on Why You Need to be on Amazon
Manage episode 410702819 series 3566824
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LIVE From Outdoor retailer Velocity Pete is talking with two Amazon Experts about why you need to be on Amazon and the various stages of the Amazon Life Cycle.
In 2023 Amazon is basically a must. 38% of online shopping is done on Amazon, 51% of consumers start their search for a product on Amazon, and there is over $1,000,000,000 in sales A DAY on Amazon. That's a Billion, with a B.
Let's take a look at why you are actively giving up revenue by not being on Amazon.
Time Stamps
0:00 - Intro
0:30 - Different Stages of the Amazon Life Cycle
2:40 - New Brand or First to Market Road Map
3:25 - Common Errors on Amazon
3:40 - Your Products are on Amazon but You’re Not
4:40 - Your Distributors Could be on Amazon
6:00 - Unauthorized Sellers Selling Your Product and How That Affects Your Brand
7:19 - Scooters in Salt Lake City
8:05 - Why Not Having Control Negatively Affects Your Brand
9:20 - You’re Leaving Money on the Table Because Your Competitors Are There
10:00 - Poop or Get Off the Pot
10:45 - Using Amazon as a Search Tool
13:00 - Increasing the Confidence Level: Providing the Most Information Possible to the Customer
14:15 - Ranking Organically and with Advertising
15:35 - Amazon is Full of Data
16:28 - Brand Defense: Ranking Better Than Your Competitors
18:13 - Buy with Prime: Shopify Integration with the Prime Services
23:30 - Amazon Pay
25:00 - Multi Channel Fulfillment
26:05 - Amazon Fees vs Standard Warehouse Ones
27:25 - Amazon and Customer Service
27:53 - FBA vs FBM: Different Prices You’ll Incur
29:28 - If Your Competition Has FBA and You Don’t
30:58 - Looking at a Cost Analysis of FBA vs FBM
31:25 - Examples of the Benefits of the Quickness of FBA
32:00 - Using Both FBA and FBM to Avoid Out of Stock Issues
32:48 - Hoops to Jump Through After Opening Your Account
34:32 - Brief Overview of the Steps to Get Started
34:52 - What is Brand Registry
35:35 - Setting Your Account Up with a Generic Email and Using it with Brand Registry
36:50 - Using IP Accelerator to Get Trademarked
37:35 - How Velocity Can Get You an Amazon Brand Representative
38:35 - Next Steps: Adding UPCs Then Getting SKUs and ASINs
40:10 - Getting Amazon to Work with You
40:40 - Amazon is Not Easy
41:03 - If You’re on the Fence, Send Us an E-mail So We Can Do an Audit of the Market
41:40 - Planning Out Your Roadmap
42:15 - Your Competition is on Amazon, You Need to Be Too
44:30 - Outro
Chapters
1. #2 - LIVE From Outdoor Retailer 2023: An Expert Discussion on Why You Need to be on Amazon (00:00:00)
2. Amazon Brand Management Stages and Strategies (00:00:08)
3. E-Commerce Sales Strategies and Tips (00:10:37)
4. Amazon FBA and Multi-Channel Fulfillment (00:18:58)
5. Amazon Fulfillment Options and Brand Registry (00:28:53)
6. Amazon Seller Account Setup and Navigation (00:35:10)
7. Hydro Flask and Amazon Marketing (00:44:06)
30 episodes
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