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#28 - Mastering E-Commerce Success During Global Crises with Corey D Brown: Insights on Omni-Channel Retail, Social Media Strategy, and Future Trends
Manage episode 425378876 series 3566824
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Ever wondered how to launch a successful business during a global crisis? Join us as we chat with Corey D Brown, the inspiring founder of Buffa Brand Marketing, who did just that while awaiting the birth of his child. Corey takes us through the compelling journey of Buffa Brand's transformation from a niche Amazon service to a holistic e-commerce growth partner. Discover the array of services they offer, from coaching and consulting to comprehensive creative solutions, and how they leverage Buffalo, New York's thriving startup ecosystem to fuel their success.
Navigating the nuances of e-commerce isn't for the faint of heart, and Corey sheds light on the unique challenges sellers face on various platforms like Etsy and eBay. Learn about Etsy's fulfillment issues and recent policy changes, compared to eBay's straightforward environment, and why certain products excel on one platform over another. We also discuss the rising influence of TikTok in e-commerce and the cautious yet strategic integration of social media marketing into e-commerce strategies.
The conversation broadens as we compare Amazon and Walmart's retail strategies and the evolving landscape of omni-channel retail integration. Corey offers insights on the importance of methodical growth for private label businesses and the hurdles of international expansion. Finally, we explore the future of e-commerce advertising, the rise of AI-generated images, and the increasing market challenges for smaller sellers. Tune in for an episode packed with actionable insights and future-forward thinking for e-commerce enthusiasts and entrepreneurs!
Chapters
1. #28 - Mastering E-Commerce Success During Global Crises with Corey D Brown: Insights on Omni-Channel Retail, Social Media Strategy, and Future Trends (00:00:00)
2. Expanding E-Commerce Brands Across Platforms (00:00:10)
3. Online Retail Platforms and Fulfillment (00:09:44)
4. E-Commerce Brands and Social Media Strategy (00:13:50)
5. Walmart and Amazon Strategy Differences (00:26:43)
6. Omni-Channel Retail Integration Strategy (00:32:39)
7. Expanding Business Revenue Strategically (00:42:34)
8. The Future of E-Commerce Advertising (00:53:58)
28 episodes
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