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#31 - Unlocking E-Commerce Success with Kenton Snyder: Data-Driven Strategies for Amazon Prime Day, Black Friday, and Beyond
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How can data transform your Amazon strategy and propel you toward e-commerce success? We promise you'll leave this episode with actionable insights and practical strategies from our conversation with Kenton Snyder of IntentWise. Discover how leveraging data for informed decisions on pricing, promotions, and overall e-commerce strategy can make a significant difference, especially during major shopping events like Prime Day and Black Friday. Kenton's extensive background in e-commerce and customer success offers a wealth of knowledge on the innovative tools and apps that IntentWise provides to boost Amazon storefronts for brands and agencies.
In this episode, we explore the vital role data tools play in simplifying operations for Amazon businesses, especially those operating across multiple marketplaces. Kenton sheds light on efficient currency conversions and market expansions, demonstrating their impact on profitability and strategic decisions. Dive into the capabilities of Amazon Marketing Cloud (AMC) with its user-friendly data manipulation and visualization features, which make it easier for sellers to streamline data collection and audience targeting without needing deep SQL expertise. Real examples underscore the power of pre-canned reports and customizable queries in improving decision-making and fueling growth.
The conversation also covers the intricacies of optimizing strategies for high-traffic events on Amazon. Learn about setting up automated systems for managing budgets and bids and the importance of post-event analysis using AMC to understand consumer behavior throughout various stages of the event. Kenton dismisses the myth that Prime Day alone can salvage a struggling business, emphasizing consistent performance leading into the event. We also consider the competitive landscape, including how Walmart's strategic sales events might influence your Amazon strategies. Tune in for a packed episode filled with actionable insights to elevate your e-commerce game.
Chapters
1. Leveraging Data for Amazon Success (00:00:00)
2. Improving Amazon Business With Data Tools (00:11:30)
3. Optimizing Strategies for Amazon Events (00:23:16)
4. Strategies for Amazon Prime Day Success (00:31:24)
5. Competing Sales Events Impacting E-Commerce (00:35:15)
31 episodes
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