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#16: Profit vs Mission: Can you truly pursue both? - Adriana Luna-Diaz
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‘I am on a mission to make organic food mainstream, accessible to everyone regardless of their income level.’ While doing so, Adriana Luna-Diaz is building a profitable bootstrapped business based on the principles of holacracy (decentralised management model).
Adriana is co-founder and director of Tierra de Monte, a Mexico-based AgriTech company. Forbes Magazine named Adriana among the 100 most powerful women in Mexico in 2021.
Tierra de Monte creates products that improve soil fertility, protect crops and foster biodiversity. With a team of 9 and a large network of partners, the company has been operating in Mexico, Guatemala, Peru and Ecuador since 2015.
Some of the topics we explore:
- How bootstrapping forces founders to be creative and efficient
- Why there are no teams at Tierra de Monte, only ‘cells’
- Why every employee should serve customers (even an accountant!)
- How agriculture can be a source of well-being instead of causing poverty and violence
About Adriana Luna-Diaz:
Adriana is co-founder and director of Tierra de Monte, a company that strives to regenerate soil and boost its fertility.
Adriana is a laureate of the Cartier Women’s Initiative 2020. Forbes Magazine named her among the 100 most powerful women in Mexico in 2021. HER GLOBAL IMPACT Magazine selected Adriana as one of the Global Catalysts.
She is a biologist by profession and holds a Master's degree in socio-environmental business administration. Adriana is based in Mexico.
About Darya Kamkalova:
Darya is podcaster, a data industry professional, a startup mentor, a co-founder of Manifest Taproom (a craft beer bar in Berlin), and a speaker.
Her experience in the data industry spans 10 years, five continents and such domains as data monetisation & acquisition, data product development, strategic partnerships as well as data marketplace business operations.
Darya has been driving or supporting various projects empowering women since 2013. She is based in Berlin, Germany.
Venturing Women website:
https://www.venturingwomen.org/
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