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#20: Be a leader worth working for - Kate Hofman
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How do you build an indoor farming company to produce delicious salads at scale and make the food system more sustainable? You may need to start with a greenhouse on top of a shipping container as an MVP. Then raise >100mln of euros of external funding. But most importantly, you’ll need to create a company culture based on values that aren't just some words on your website.
Kate Hofman is Founder and Brand Director of GrowUp Farms, an indoor farming company helping to build a more sustainable food system in the UK.
Kate and I talk about being a leader worth working for, hiring and building teams, and walking away from the initial company identity. She also shares her experiences of pitching to investors while pregnant and building a business while raising a child.
More about Kate Hofman:
GrowUp Farms was founded in 2013. Kate is passionate about making delicious and sustainable food more affordable and about business as a force for social and environmental change. She's a fellow of Barclays Unreasonable Impact and sits on the WWF Farming Advisory Board. She lives in London, UK with her family, their dog and 11 stick insects.
About Darya Kamkalova (host):
Darya is a data industry professional, a startup mentor, a co-founder of Manifest Taproom (a craft beer bar in Berlin), and a speaker. She is committed to narrowing the gender investment gap for female founders and diverse teams. Darya is based in Berlin, Germany.
Venturing Women website:
https://www.venturingwomen.org/
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