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#29: Are you building just a perk or a sticky product? - Leonie Ellerbrock, Viktoria Lindner
Manage episode 361066718 series 3297360
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Mental health and marketplaces - both are hot topics! Isn’t it a great idea to build a marketplace for mental health services? Viktoria Lindner and Leonie Ellerbrock, co-founders of Mindsurance, share a story of launching such a marketplace and then walking away from this model.
Topics we discuss:
- What’s the difference between building a perk (a nice-to-have) and a sticky product that delivers true value
- Weaknesses of marketplaces as a business model
- How investors can make a difference in your startup journey and what to look out for while choosing yours
- Founder mindset necessary to build a venture-backed startup
About Viktoria Lindner (guest):
Viktoria is CEO & Co-Founder of Mindsurance, a digital mental healthcare platform that connects employees with therapists, coaches and digital mental health tools. Viktoria is a serial founder with more than 6 years of experience in the HR Tech space. She studied clinical psychology and founded her first startup DIMPACT in 2018 which she bootstrapped to a 7-figure revenue. In 2021, she started Mindsurance with a mission to remove the barriers to mental health care for employees.
About Leonie Ellerbrock (guest):
Leonie is COO & Co-Founder of Mindsurance. Leonie is a Berliner and joined the local startup ecosystem by 2011. She led teams in business development and operations, and has a deep interest in the MedTech area. Leonie holds a B.Sc. in Psychology and Business.
About Darya Kamkalova (host):
Darya is a data industry professional, a startup mentor, and a speaker. She is committed to narrowing the gender investment gap for female founders and diverse teams. Darya is based in Berlin, Germany.
Venturing Women website:
https://www.venturingwomen.org/
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