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#6: Not just a hobby: Podcasting as a business - Jillian Beytin, Julia Joubert
Manage episode 324150972 series 3297360
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How many podcasts and podcast episodes do you think are available globally?
1 million podcasts and 30 million episodes!
For many podcast producers, it is nothing else but an unusual hobby coupled with an improvised 'recording studio' in the closet. Yet, the global podcasting market was valued at slightly above 12 billion euros in 2021. It’s serious money, baby! Or maybe not?
To examine the business side of podcasting, I invited Jill Beytin and Julia Joubert, co-founders of a Bear Radio, a Berlin-based podcasting network, production house, and school.
Although we spoke about podcasting, many of the insights Jill and Julia share apply to any creative work.
Topics we explore:
- Not just a hobby: Pitfalls and joy of making podcasting a profession and a business
- Striking a balance between creativity and customer expectations
- Setting the boundaries to generate income from work you love
- Building a community and then responding to its needs to gradually diversify and grow business
About Jill Beytin and Julia Joubert:
Jill Beytin is a podcaster, journalist and audio producer. Prior to founding Bear Radio, Jill worked at radio stations in her native California and New Zealand, as well as at NPR and Deutsche Welle in Washington, D.C.
Julia Joubert is the co-host and producer of multiple Bear Radio productions and has extensive experience training indie podcasters, radio hosts and corporates on how to create engaging and entertaining content. Julia is from Cape Town, South Africa.
About Darya Kamkalova:
Darya is many things: a podcaster, a data industry professional, a co-founder of Manifest Taproom (a craft beer bar in Berlin), an investor, a startup evaluator, and a speaker.
Her experience in the data industry spans 10 years, five continents and such domains as data monetisation & acquisition, data product development, strategic partnerships as well as data marketplace business operations.
Darya has been driving or supporting various projects empowering women since 2013. She is based in Berlin.
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