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Why We Should Lend an Ear to Sonic Branding
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Let's talk sonic branding (or audio branding)! Sound has a deep emotional impact on us and can trigger feelings, memories and associations much more effectively than visuals. I examine this medium in more detail and play some very familiar brand sounds that have been ingrained in our memories. (I don't even want to know how many times I said the word "sound" in this podcast!!!)
References:
- Gary Vaynerchuck post on audio branding
- "The 10 Most Addictive Sounds in the World" - Fast Company
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