Retailers are facing a rapidly evolving landscape where consumer expectations, AI advancements, and social media platforms like TikTok are redefining engagement. It feels like the holiday shopping season just ended, but when do retailers start planning for the next one, and some retailers already behind the curve for this season? Joining us today is Carey Cockrum, Director of Consulting at Cella by Randstad Digital, where she helps major brands and marketing teams optimize their strategies with data-driven insights, AI-powered content creation, and cutting-edge retail marketing trends. With the holidays just around the corner, sheās here to share whatās next for retail marketing, campaign optimization, and how brands can stay ahead in a hyper-competitive space. ABOUT CAREY COCKRUM Carey has been a part of the Creative Agency space for nearly 30 years. She has served as Designer, Creative Director, Creative Operations Lead and Agency Lead in both internal and external agencies (big and small). Carey has worked directly with C-suite stakeholders to understand organizational strategies that inform effective creative solutions. She is a bit of a data nerd and loves demonstrating results. Brands sheās supported include Fruit of the Loom, Wendyās and Humana. In her free time, she enjoys going back to her creative roots through painting and drawing. She also spends her time improving upon the house she lives in today in Southern, MI - inside and out. RESOURCES Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Linkāa Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.companyā¦
Welcome to Very Real. A podcast where 2 friends chat about life, love, anxiety and bath towels. Join hosts Dr. Jenny Bennett and Regina Very Modesto as they do the one thing that 2 middle aged white women are best at: talk incessantly about shit. From politics to parenthood, they strive to understand how to make sense of, and be a positive force for this crazy fucked up world.
Welcome to Very Real. A podcast where 2 friends chat about life, love, anxiety and bath towels. Join hosts Dr. Jenny Bennett and Regina Very Modesto as they do the one thing that 2 middle aged white women are best at: talk incessantly about shit. From politics to parenthood, they strive to understand how to make sense of, and be a positive force for this crazy fucked up world.
In this episode, Jenny and Gina go through as list of questions for white women on leaning into the unknown, standing up for what they know is right, and asking the hard questions instead of sweeping it under the rug.
In this episode, Gina and Jenny continue to discuss their role as white women and how to have conversations with other white women about difficult things.
Jenny talks about her journey towards authenticity Ororo Heated Vest: https://www.ororowear.com/products/womens-heated-quilted-vest-black-1?variant=43371600380086
Jenny and Gina talk about the potential health impacts of losing weight, fat shaming in the medical community and what it means to lose weight for your health and not just for appearance
In this episode, Gina and Jenny discuss oppositional defiance and what it means, how we use it to classify others and what it really means to a person that might have it.
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