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Something New

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Content provided by Anne Ganguzza. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Anne Ganguzza or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Are you ready to become the architect of your own success? This episode is a catalyst for inspiring business transformations. Anne and Lau uncover exciting possibilities that come with starting something new, and guide you on how to kindle creativity for innovative ideas. Discover how the power of writing can become a game-changer for your creativity and personal development. Delve into how expressing your thoughts and ideas on paper encourages new, innovative ideas. Learn why feedback is crucial, and the profound impacts a business mentor can have on your business. The BOSSES emphasize patience, persistence, and maintaining an abundant mindset when investing in yourself and your business. From successful direct marketing strategies to the creation of tangible proofs of concept, we've got you covered. Let's level up your business together!

Transcript 00:01 - Intro (Announcement) It's time to take your business to the next level, the boss level. These are the premier business owner strategies and successes being utilized by the industry's top talent today. Rock your business like a boss, a VO boss. Now let's welcome your host, Anne Ganguzza.

00:20 - Anne (Host) Hey everyone, welcome to the VEO Boss Podcast and the Boss Superpower Series. I'm your host, Anne Ganguzza, along with my amazing special guest co-host Lau Laupides.

00:33 - Lau (Host) And how are you? Welcome to be back. I'm fabulous. How are you?

00:37 - Anne (Host) It's a brand new day. Lau, it's a brand new day. It's a new year. I am excited, Speaking of new. I think it's time for us to maybe talk about setting goals, starting something new. I always get a great thrill, a great anticipation and excitement when I start something new, and I think it's something that can really help bosses to grow their businesses, to be continually moving forward and progressing, and I think it's wonderful to challenge ourselves. What about you? I?

01:06 - Lau (Host) love it. I would love to do some tips on how we can start something new, because it's that feng shui of your soul, your spirit, your closet, your studio, your whatever, your car, your relationship. It's like how do I not only cleanse and clean things out, but how do I make the fire happen, how do I create it? And do it on a reguLaur basis as a soloprenor, as an entrepreneur? That's what our job is. It's really to constantly create things. Create, that's why we're creatives. That's why we're creatives.

01:37 - Anne (Host) Yes, and we really need to embrace. Embrace the creativeness, even if you feel that you're not creative, right, and you feel, and it's scary, I'll tell you a lot it's scary to start new things, because what if we fail? Right.

01:49 - Intro (Announcement) What if it doesn't work?

01:51 - Anne (Host) What are we going to do? And so I think that there's a lot of anguish that happens before we start something new, or goodness gracious knows that I can procrastinate along with the best of them right, but once I get a focus right.

02:04 I'm focused, but I'll tell you what. Getting started and starting something new A lot of times I know that bosses will be like I don't even know where to start. So what are some tips on? How can we generate new ideas right? I mean, some of them can come from within ourselves, but I'll tell you what. There's technology out there that can help us to maybe spur some new ideas for how to grow our business right.

02:26 - Lau (Host) I would have a little something, a little trinket, a mechanism, a toy or whatever. That is your reset button, that's your little thing that you go to. I used to have staples button.

02:35 - Anne (Host) When I worked with staples. Yes, that was easy.

02:37 - Lau (Host) I literally hit it on my desk and go boom, that was easy, so you need something physical in your environment whether it's a stuffed

02:46 animal, whether it's a little bell, a little bell or something. It sounds ridiculous, but I'm telling you your brain takes recording really well. Ironically, we're in the business of recording everything. We do, everything we say, every move we make. We're being recorded. So every time you do that little Pavlovian dog behavioral thing, your brain goes something good is coming, something new is happening. I'm going to accept it into the reality that I want safety, I want comfort and I want to know exactly what's coming up. So it's going to reset that for you, so that you've got a mindset focus reset before you do anything. I think that's really important.

03:26 - Anne (Host) I feel like we could do a search on Amazon or something and something like a reset button or a new button or something that will help us. So if you're looking for that physical thing, that button to push, or there's always the staple, that's easy button, which I love.

03:39 - Intro (Announcement) I had a bell and that kind of thing.

03:40 - Anne (Host) But, yeah, I like that. That's a good start now. So what? What are we going to do? That's new. How are we going to come up with ideas? I think a lot of us have ideas on what we'd like to do to move our business forward. Oh, build a new studio. Maybe there's roadblocks, right, but these roadblocks can actually, I think, motivate us to get started on something new, because we can then work towards achieving our goal, and I don't want this to necessarily turn into the goal achieving episode but it's very simiLaur.

04:07 Because what if? Okay, I want to start something new, I want to go into a different genre of voiceover, or I want to build a new studio, or I want to rearrange my office space right so it's more conducive to working more efficiently? Whatever it might be, I think it starts with the idea and it starts with that little thing. Here we go Right now. What are the steps that it's going to take to get there right, To start this, to actually accomplish this?

04:35 - Lau (Host) By the way, you could go very Eastern philosophy. You could do either a gong or you could do some chimes. I love the chimes. The chimes is really cool to my ear. I have tincture bells.

04:44 - Anne (Host) I don't know if those of you out there.

04:45 - Intro (Announcement) I love tincture bells.

04:47 - Anne (Host) Tincture bells are, I think, very good vibrations and good energy, and tincture bells are just a beautiful sounding bell.

04:53 - Lau (Host) All right, I have a really cool exercise, annie, that I use for a number of the soloprenore cLausses that I teach, that I myself love doing, and that is we put on some really cool music. My favorite is bonobo. We put on some fabulous music and we do like a timed brain dump, and the timed brain dump usually for me is six minutes, but it could be whatever you choose, and it's a time where we put on that music. We focus our pen or pencil on the paper. Now we are not allowed to pick the pen or pencil up for six minutes, meaning I don't allow critiquing, I don't allow editing, I don't allow review. It's not grammatically correct. It is a creative writing exercise for you to dump out everything in your brain, refocus. But, most importantly, Wait.

05:41 - Anne (Host) You don't pick up the pen until six minutes, and then, after six minutes, you pick up the pen.

05:46 - Lau (Host) No, it doesn't matter what you're writing. You're allowing your subconscious to drain itself. So that you and your intellect have nothing to do with it. It's really about so you're not writing. You're dumping, You're writing. You're actually writing what you're dumping.

06:00 - Anne (Host) Oh, I thought you said you don't pick up the pen.

06:02 - Lau (Host) Well meaning, you don't pick up the pen to stop writing, you keep your pen to the paper.

06:06 Oh, I see, I see, I see and you write and it can be tiring, it can be physically demanding for people who are not used to writing, but it's important because we get in the way so much of the ideas Like we got to get ideas out there before we can dissect them or critique them and sometimes nothing comes of it. But oftentimes there are things lodged in our brain that are either exciting us, bothering us, sticking, coming back, that we need to awaken and pay attention to, for that new idea.

06:37 - Anne (Host) Now, during this exercise, you're writing everything that's coming into your brain Everything, Even if it's not a new idea right, even if it's like oh my gosh. What are we going to have for dinner tonight? Or I'm hungry. Or okay, even that.

06:48 - Lau (Host) Okay, it's a total stream of consciousness. They used to use this in psychotherapy, where you would speak it out loud, but I like the privacy of being able to write it because you're not necessarily sharing it with anyone, absolutely Unless you choose to. It's really for your own purpose of writing everything out, so it might look like oh, I'm hot right now and I need a banana and that coffee hurts me. And he sucked. And why did he break?

07:12 - Anne (Host) up with me and I don't have money for a microphone. I need a banana. I need a banana right now.

07:18 - Lau (Host) Right, but see, notice that banana jumped out at you. That may be my next creative idea about the banana, about the banana.

07:26 - Anne (Host) I love it. No, I love that. Okay, and so after six minutes, then what happens? We've got a bunch of writings on our paper.

07:32 - Lau (Host) Well, that's up to us how we want to facilitate that. We can either leave it alone, put it in our corner where we put our writing and just feel like we've been drained a little bit, we've been fungshuated a little bit, or we can look at that in my coaching. I'll look at that a lot, circle and have people pick out yes. Emphasize the words, the ideas that resonate to them in that moment.

07:54 - Anne (Host) I love that.

07:55 - Lau (Host) And usually there's a couple in there. I love that. Usually there's like hate my mother oh, that's interesting. Hate your mother Okay. So let's look at that right. And then that can go in many, many directions. It could be anything. It could be comedy, sure. It could be absurd. It could be not even a reality in your mind. It could be a podcast on your mother Right. It could be something. It could be the evolution of a podcast on your mother.

08:17 - Anne (Host) It could be a film.

08:18 - Lau (Host) I saw that was called Hate my Mother, and I can't get it out of my head because I love how they shot something or I love the sound of the film.

08:26 - Anne (Host) See, as you go deeper into that, right, did you love about it? It sparked something creative, like you could do this. Yes, or we should do something like this, or, you know, it would be cool if this were developed. I have so many good ideas. How many times bosses out there have you had an idea and you're like, oh man, or you'll see a new thing that comes out, a new gadget, and you'd be like man, I had that idea, that was my idea, like years ago, right, and we never really kind of took action on it. And a lot of times it's because it is something new.

08:56 There's not a lot of things out there to reference it. We don't know quite how to wrap our heads around it. We don't know how to get started, we don't know how to maybe put it into action. And I'll tell you what. I think that those circled words or whatever those things that are in your brain. You can then start to say, all right, how can I make this happen?

09:15 And if this is going to be something, hopefully it's something that will move you ahead in your business. And I'm a big believer that if you're moving ahead in your personal development, you're also moving ahead in your business Because, again, our business is so much connected to who we are and ourselves and so really that can be motivational to really moving forward. So, yeah, you've got those ideas. Now what is it going to take to put those ideas in motion? What is it going to take? And a lot of times people might say, well, money, okay, all right, money might be what you consider to be your barrier, right, but we can figure out what are ways to overcome that barrier of money. How can we make more money? How can we put some money aside every month to be able to continually add to the budget to make this happen?

10:01 - Lau (Host) Mm-hmm. I also find, annie, that when you write something down, it becomes more real when you pull it out of your head. I agree it's not real in your head. I mean just because this is what neurosurgeon had famous talks. Just because you're thinking it doesn't mean it's real. It doesn't mean it's true right, like I need to hear that from a neurosurgeon. But it's true because when I think it, I think that it's actually true.

10:24 But when I put it on paper, all of a sudden I can clean that shop, I can decipher it differently, like what I want to be tackling, what I don't want to be tackling, right. So when I tackle it, when I say I'm gonna emphasize that I'm gonna tackle that I and this is just my process I like to start sharing that with confidence. I like to start coming together and colLauborating and brainstorming before I even get to money and budgets and all that stuff. I like to come with someone and say am I crazy? Am I sane? Is this worth time? What do you think? And if I hear this common response of ooh, that's interesting, yeah, that's cool.

11:00 - Anne (Host) It inspires me, or would you buy this, or would this be something that you would like, or that kind of thing?

11:06 - Lau (Host) Absolutely, absolutely cuz it's not real yet in my mind it's not even real if I believe in it yet. I want to see what our community response is. I don't share it with a million people, but I share with a few confidants to see what their gauges. I'm gonna tell you.

11:19 - Anne (Host) For years now for oh gosh, probably 15 years I have had a business mentor, somebody that I meet with, and I used to meet with her a whole lot more when I was first Initially starting in the business. But we could brainstorm together right, how can I grow my business, what do I see for myself in the future and what does it gonna take to get there? And we still do that to this day. It was, again, outside of my account and I always love my account, but one of the best investments I ever made in my business was hiring her to be that and she's not necessarily in the business, right, so somebody that can help me to figure out. Okay, what's new? Right, and we actively talk about things at the end of the year or at the beginning of the year like what's new. But I think, more importantly, it's not just end of year, beginning of year, it is every month. Right, I have a standing appointment with her every month and we talk about okay, what are we gonna do now? What are we heading towards? What are we evolving towards? And we talk about having a pLaun B for your business or a parallel paths of passive income. I love that parallel path of passive income. We've got a lot of peas in there, and good thing I'm not too close to my mic, but those things are always Evolved and developed during those monthly meetings.

12:29 Now I think it's something that you can absolutely start every month yourself or put yourself on.

12:34 I think every month is good to be able to come up with new ideas, come up with new things to try. It doesn't have to be an entirely new idea, but it can be a new offshoot Based upon, let's say, a long-term goal you have of oh, I want to be able to do animation, and so that may be a long term goal. So then, what's a new goal for next month? Well, let's decide on a coach, right, let's start working with a coach. Let's call a series of coaches and let's see who I click with, right, and then let's do one session with each coach and then really find out who I jive, who I meld with, and then we can then start training. So it can be something new every single month, and I think that really helps you to gosh. Stagnation for me is the worst. That is when I think nothing moves forward. Their businesses don't move forward, and then people end up maybe not being in business anymore, or quitting or being discouraged.

13:27 - Lau (Host) Exactly that's when you start getting down on yourself and you become a saboteur and you sabotage things. So yes, I'm all for that, and I'll even say to piggyback onto that find groups or find specific moments of events that you can sit in on or be a part of that. You can conjure ideas up as you listen to the group. Be careful of not spending your whole time, your whole week, in groups, because then that can confuse you because you're going to hear a lot of ideas and a lot of different thoughts.

13:55 A lot of opinions, but pick and choose yeah, pick and choose your group really, really well and wisely, so that what you hear, you know, is coming from a very high level and that will help inspire ideas. That, oh, I never thought of that. I never thought that they would view me in that way. I never thought of that kind of project that can be an inspirational force as well.

14:14 - Anne (Host) Now there can be times when I feel like you can have so many ideas that it's overwhelming right, and then it's like no ideas at all get developed right.

14:22 So you want to be careful of overwhelming yourself with new ideas, and I'm going to say that goals are wonderful.

14:28 I'm thinking ideas, they evolve into goals.

14:30 But I think ideas are wonderful because it's just a great like inspirational spot to start from and then I think it can turn into a goal based upon the market, based upon realism, based upon okay, I've got an idea for an extension of my business, but then maybe when you talk it over with some people, you find that maybe there isn't a ton of demand out there for it, because it can be a cool idea, but in order to turn a profit, it has to appeal to other people too. So there's got to be time spent in researching those ideas to make sure. Are you going to spend the time and effort in developing them further? And so try not to overwhelm. I love that you said be careful with being part of too many accountability groups or too many groups, because, yes, you can get too many opinions, you can get too many ideas. Here you should do it this way. Here you should work with this coach, here you should get this demo and then you're confused and then you're like, oh God, I just don't even know what to do.

15:26 I think, honestly, if we sit down, I love the brain dump on the paper. I think that is really amazing because that is starting with you. It's starting with your desires, your passions, whatever you're feeling, and I feel like, rather than somebody telling you this is what you should do, here's what you have a gut feeling about. I'm a big believer in your gut right. This is what I'm passionate about, and if you're passionate about it, you're going to have the motivation to go and get it.

15:52 - Lau (Host) Yes, and here's a role pLauy for you. I do this with myself all the time and it makes me feel so good, something neutralizing about it. I'll refer to myself as a creative agency or the idea person of an advertising agency. Those are the people who would sit around drinking soda, hitting hoops in their offices and just shooting the Dick Van Dyke ideas all night long.

16:17 - Intro (Announcement) Absolutely.

16:18 - Lau (Host) Being unafraid to do that, but I would structure it. I would say, okay, we can do this day and night. I know I can do a day and night structure. Say, listen, one week out of the month or three days out of the month are my idea days. Those are days that I'm brain dumping. I'm talking to people, I'm sitting in on groups and I'm coming up with my top three prioritized ideas so that it doesn't become but I have 50. What do I do with the 50?

16:43 No, let me see if I can come up with three and then choose the one that I actually might want to take action on so that I'm structuring my time and I'm structuring through priority as well, and then I'm also giving a deadline too and saying if this doesn't materialize in three months in some real way, I'm going to shelf it until Lauter.

17:03 - Anne (Host) I like that I kind of reLaute it to when people come to me and they say, well, I don't know what genre I should study voiceover, and we'll talk about okay. So what do you do now? Do you have a corporate job? Are you an actor? Do you have a side hustle? However, that is, and a lot of times it'll come down to okay, it'll be easy for you to step into this genre because you've got experience in it. Let's say I'm talking to a teacher. I'm like well, look, you already teach. You already have a concept of what it takes to be a good teacher. So stepping into the e-learning genre might work really well for you. However, you might have another loftier idea that you want to get into animation, right, Well, you can develop the one that you step into a little bit easier so that that will help you to then make some money while you're also pursuing the other goal, and I think that that usually works out really well.

17:49 And I like to equate the whole doing something new and the inspiration to my demo creation process, because for every student right, that end goal of a demo to me is a creative process. It is a creation, it's a song, it is something that is completely unique for each and every student, and for me the process is the same. To get there, there's a lot of work that is involved, but there's a lot of time where, yeah, I sit there and throw the crumpled paper into the basket because there's the creative inspiration that's happening to really just bring it all together and to make it amazing, and so I can really appreciate that part. And each and every time and each and every demo becomes like one of those new things that I'm accomplishing, and I cannot tell you how satisfying that is, because at the end, I'm like yes.

18:39 And I can see it. When I'm getting towards the end of creating the demo for the student, I'm like, oh, oh, oh, it's coming together. It's oh my God, yes, and now I'm going to do that. Oh, yes, oh, now, okay, now I'm seeing it come together and that, to me, is exhiLaurating. It's exhiLaurating.

18:53 It's kind of like the way I attribute starting something new in your business. Right, you get that idea, you're like this could be really cool and now, how am I going to get there? And then you do steps to work to get there, to get there, to get there, you sit there, you shoot a few crumpled pieces of paper and you think about it.

19:08 You sleep on it and then the next morning you get up and you go oh, let me try that Right. And then, when it starts to come together, that's the most amazing thing.

19:17 - Lau (Host) See, that's really the thing, because I find that, with creatives, one of the sticking points for most creatives, no matter how successful they are, is the execution of things. It's getting through what I call the theater days technical rehearsal.

19:31 That's the worst, dirtiest, muddiest, ugliest, disgusting. Like what have we worked on? It looks like yeah, yeah, yeah, okay, and then it just comes together, right. So you have to be able in your business, you can see it right. Yeah, you have to be able to move through that disgusting kind of uncomfortable kind of like, but I worked on this for months. Why does it look this way or feel this way? Right, I was going to give another tip too, annie. I was thinking you know, if you get together with that confidant, with that person, with that creative buddy, make use of that time by doing a structured business improv with them saying I'm going to take 20 minutes with you, 30 minutes, here's my goal. If you want to work on yours, work on yours. But I want to talk out. I want to talk out this idea I have, that I'm looking to execute, and you ask me questions and you shoot, you fire, you do things to make me think about it and give you more real response.

20:25 Cause it takes it off the paper and makes it even more real when you have to speak about it to someone.

20:31 - Anne (Host) Absolutely, absolutely. I mean it's not just on the paper and you looking at it, going okay, and then you don't look at the paper. That's kind of like when you do write things down right and you have goals. I'm a big believer in putting them somewhere where you can keep looking at them. I mean, they can't just stick in your brain.

20:46 If they stick in your brain. It's easy for them to just, oh, I lost it when to go and you can forget about it. But having those in front of you and also talking it out with somebody, like I said, when I come back to meet with my business mentor in another month, she'll be saying to me okay, so what did you do about this? Or how are we moving on? And I'm in the process of that right now. I'm making a shift to another cool part of the business that I want to open and I don't quite know what I'm doing, and it's one of those things where it's going to take me some time. But it's okay, I'm patient with myself because it's going to be kind of a cool path that I've not explored before.

21:20 - Lau (Host) So I'm patient with myself.

21:22 - Anne (Host) So I think you need to be patient with yourself. So many of us are not patient when it comes to oh my God, I want to be a voiceover actor and how come I'm not making money. All of a sudden, it becomes like well, okay. And the same thing with marketing. I'll tell you, I have people that we offer the boss. Bless. That we've talked about multiple times and and I always talked to people about direct marketing right, marketing yourself is one thing. Again, you're putting things out into the universe and again, when are you going to be able to collect on them? So I made an investment. It could be a financial investment, a time investment, whatever that is Well, all of a sudden. Well, it's been three months, why haven't I gotten anything? It's been 12 months, why haven't I gotten anything? And again, one of those things we know, I mean Lauw. We've talked about this. I did an audition two years ago and all of a sudden, I got a contact by the casting director saying hey, we think your voice would be great for this.

22:14 The same thing for your ideas, right your ideas to develop. Just don't give up and be patient. It is one of those things You're marketing. Direct marketing is huge in that convincing an actor to spend a certain amount of money or invest money on a reguLaur basis for marketing is, gosh, pretty much close to impossible, and I know you know that right. Everybody's like I don't have the money, I'm broke, I'm not getting a return on my investment. People are so quick to say that I am not getting a return on my investment. But well, they have to think about.

22:43 - Lau (Host) Are they coming from a full, rich, abundant pLauce? Are they coming from a cheap, overly frugal, not willing to invest pLauce? Because people want to invest in you if they see that you're willing to invest in yourself first. So in essence, you are the proof of concept If you're willing to invest, then you give someone else permission to invest in you, so that abundant versus a fearful, cheap pLauce is really, really important. There's one other thing I was going to say, annie too. Now, maybe this is pushing it a little too far, but I'm that kind of gal If you want to start something new, create something real. Upfront. I'll give you an idea. I used to teach in a very competitive entrepreneurial program in a business college and in the freshman year think about this, 18 years old the project was they take the whole first year, annie. They would create in teams a product that at the end of the year they pitch in a real way at the end of the year right, so it was whatever, it was a shirt a clock, this or that.

23:44 I never forgot, 18, 19 years old. I never forgot because they said we don't care if you make money or not. This is about making money. This is about you learning that when you create a process, there has to be something real and executionary about it, and something that you perform. It's performative. It's not in your head. So at the end of the year, they had to physically manufacture the product Sure absolutely.

24:06 Yeah, and then they'd have to pitch it to see if they could get money, I love that love. I think here's the thought. Here's the thought. We create something, whatever it is, it could be anything. Create something that is a sticker of it that makes it real. So, for instance, let's say you have an idea for a new service in your business, or I have an idea for a business, create a logo, pay money for that logo. It could be 50 bucks, it could be 200, whatever, but it becomes real in a different way.

24:35 - Anne (Host) Absolutely, I love that you said that because, honestly, like when I worked at the academies the Bergen academies, I mean every student had a year long project, literally where they formed a company, they created a product and they actually were all part of here's the marketing department.

24:48 Here's the engineering department and honestly, it gave them a reason to learn engineering. It gave them a reason to learn marketing. It gave them a reason to learn SAP software. It gave them a reason to learn they just had to create the prototype and then they had to, like, market it and sell it, and then they had to present it. And we're talking about ninth graders. Okay, back in the day. That's amazing. Now, if you start them at ninth grade thinking in that way, thinking in that entrepreneurial, corporate way, where they ultimately have to create something and then present it, they end up learning all of the things they need to learn in order to accomplish that goal, and that becomes a really wonderful education for the students as well, as I cannot tell you how many of those students are blossoming like amazing successes today.

25:34 - Lau (Host) Amazing.

25:35 - Anne (Host) They started off early knowing that and doing that, and so I think that's a wonderful idea for you bosses out there to go and create something, make your initial investment, something that doesn't have to take like a billion dolLaurs. No, but something that represents that and is part of your goal to getting there, and I think that that is amazing.

25:54 - Lau (Host) If someone says but Anne, I'm worried. What if I spend $100 on this and I don't like the way it looks or it doesn't come out the way I want? Here's my answer to that. You made an investment in your education, absolutely so. It's not the logo that you created, it's the educational process to know what do you want at the end of the day to represent your company. You don't know until it's actually happening. It can't sit in your head and come to perfection. It's got to be that like, done, done, done every moment in your process. Done. It's not about perfection, it's about done. Now move on. What did I learn?

26:30 - Anne (Host) Right, I'm going to tie that to the logo to even. You know, go further website, start a website. And so many people are like, yeah, but I shouldn't start it yet until I know what my brand is. Okay, yeah, here's a little piece of advice. Your brand evolves right. It's not like your website can't be changed.

26:42 It's not like your logo can't be changed or evolve along with you. As a matter of fact, I just went to the Way Back archive and I saw my very first website where I was Anne Speak. By the way, you guys can look at that, Anne Speak.

26:52 - Intro (Announcement) A&E Speak.

26:54 - Anne (Host) And you'll see that my logo was a microphone, right, with little flourishing things coming out of it, because I love flourishes right. And the thing is is that I've evolved, I mean, and our business has evolved, and so it's okay. Make that investment, the education you're going to get by hiring somebody to create a logo, forcing yourself to think about who am I, what does my logo represent? Or what does my website represent, what are my colors, what is my brand that education is going to be invaluable. Yes, love, what a wonderful conversation Yet again.

27:21 I say this at the end of every podcast. It doesn't seem like.

27:24 - Intro (Announcement) Anne is like a broken record but honestly we have such great conversations.

27:29 - Anne (Host) And you know what I just love, love, love having you as my co-host, and bosses love you too, and we love the bosses. And so, with that in mind, bosses, I want you to take a moment and imagine a world full of passionate and powered, diverse individuals, like we are, but we're giving collectively and intentionally to create the world that we want to see. You can make a difference. Visit 100voiceshoocareorg to learn more, and big shout out to our sponsor, ipdtl. You, too, can connect and network like bosses. Find out more at IPDTLcom. Have an amazing week, guys, and go start something new. We'll see you next week. See you next week. Bye.

28:09 - Intro (Announcement) Join us next week for another edition of VO Boss with your host, Anne Gangusa, and take your business to the next level. Sign up for our mailing list at vobosscom and receive exclusive content, industry revolutionizing tips and strategies and new ways to rock your business like a boss. Redistribution with permission. Coast to coast connectivity via IPDTL.

28:31 - Anne (Host) Hey everyone, welcome to the VO Boss podcast and the Boss Superpower series. I'm your host, anne Gangusa, along with my very awesome, amazing lost co-host, Lauw Laupita. Hello, happy Saturday. Uh oh.

28:57 - Lau (Host) Uh oh, Lauw, where'd you go? Lauw, you're frozen. I know you were frozen. So we lost transmission for a second Transmission lost. It might have been lost Alright.

29:06 - Anne (Host) Yes, it might have been lost. Alright, let's try that one more time. I'm going to stop it and pause for a bit.

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Are you ready to become the architect of your own success? This episode is a catalyst for inspiring business transformations. Anne and Lau uncover exciting possibilities that come with starting something new, and guide you on how to kindle creativity for innovative ideas. Discover how the power of writing can become a game-changer for your creativity and personal development. Delve into how expressing your thoughts and ideas on paper encourages new, innovative ideas. Learn why feedback is crucial, and the profound impacts a business mentor can have on your business. The BOSSES emphasize patience, persistence, and maintaining an abundant mindset when investing in yourself and your business. From successful direct marketing strategies to the creation of tangible proofs of concept, we've got you covered. Let's level up your business together!

Transcript 00:01 - Intro (Announcement) It's time to take your business to the next level, the boss level. These are the premier business owner strategies and successes being utilized by the industry's top talent today. Rock your business like a boss, a VO boss. Now let's welcome your host, Anne Ganguzza.

00:20 - Anne (Host) Hey everyone, welcome to the VEO Boss Podcast and the Boss Superpower Series. I'm your host, Anne Ganguzza, along with my amazing special guest co-host Lau Laupides.

00:33 - Lau (Host) And how are you? Welcome to be back. I'm fabulous. How are you?

00:37 - Anne (Host) It's a brand new day. Lau, it's a brand new day. It's a new year. I am excited, Speaking of new. I think it's time for us to maybe talk about setting goals, starting something new. I always get a great thrill, a great anticipation and excitement when I start something new, and I think it's something that can really help bosses to grow their businesses, to be continually moving forward and progressing, and I think it's wonderful to challenge ourselves. What about you? I?

01:06 - Lau (Host) love it. I would love to do some tips on how we can start something new, because it's that feng shui of your soul, your spirit, your closet, your studio, your whatever, your car, your relationship. It's like how do I not only cleanse and clean things out, but how do I make the fire happen, how do I create it? And do it on a reguLaur basis as a soloprenor, as an entrepreneur? That's what our job is. It's really to constantly create things. Create, that's why we're creatives. That's why we're creatives.

01:37 - Anne (Host) Yes, and we really need to embrace. Embrace the creativeness, even if you feel that you're not creative, right, and you feel, and it's scary, I'll tell you a lot it's scary to start new things, because what if we fail? Right.

01:49 - Intro (Announcement) What if it doesn't work?

01:51 - Anne (Host) What are we going to do? And so I think that there's a lot of anguish that happens before we start something new, or goodness gracious knows that I can procrastinate along with the best of them right, but once I get a focus right.

02:04 I'm focused, but I'll tell you what. Getting started and starting something new A lot of times I know that bosses will be like I don't even know where to start. So what are some tips on? How can we generate new ideas right? I mean, some of them can come from within ourselves, but I'll tell you what. There's technology out there that can help us to maybe spur some new ideas for how to grow our business right.

02:26 - Lau (Host) I would have a little something, a little trinket, a mechanism, a toy or whatever. That is your reset button, that's your little thing that you go to. I used to have staples button.

02:35 - Anne (Host) When I worked with staples. Yes, that was easy.

02:37 - Lau (Host) I literally hit it on my desk and go boom, that was easy, so you need something physical in your environment whether it's a stuffed

02:46 animal, whether it's a little bell, a little bell or something. It sounds ridiculous, but I'm telling you your brain takes recording really well. Ironically, we're in the business of recording everything. We do, everything we say, every move we make. We're being recorded. So every time you do that little Pavlovian dog behavioral thing, your brain goes something good is coming, something new is happening. I'm going to accept it into the reality that I want safety, I want comfort and I want to know exactly what's coming up. So it's going to reset that for you, so that you've got a mindset focus reset before you do anything. I think that's really important.

03:26 - Anne (Host) I feel like we could do a search on Amazon or something and something like a reset button or a new button or something that will help us. So if you're looking for that physical thing, that button to push, or there's always the staple, that's easy button, which I love.

03:39 - Intro (Announcement) I had a bell and that kind of thing.

03:40 - Anne (Host) But, yeah, I like that. That's a good start now. So what? What are we going to do? That's new. How are we going to come up with ideas? I think a lot of us have ideas on what we'd like to do to move our business forward. Oh, build a new studio. Maybe there's roadblocks, right, but these roadblocks can actually, I think, motivate us to get started on something new, because we can then work towards achieving our goal, and I don't want this to necessarily turn into the goal achieving episode but it's very simiLaur.

04:07 Because what if? Okay, I want to start something new, I want to go into a different genre of voiceover, or I want to build a new studio, or I want to rearrange my office space right so it's more conducive to working more efficiently? Whatever it might be, I think it starts with the idea and it starts with that little thing. Here we go Right now. What are the steps that it's going to take to get there right, To start this, to actually accomplish this?

04:35 - Lau (Host) By the way, you could go very Eastern philosophy. You could do either a gong or you could do some chimes. I love the chimes. The chimes is really cool to my ear. I have tincture bells.

04:44 - Anne (Host) I don't know if those of you out there.

04:45 - Intro (Announcement) I love tincture bells.

04:47 - Anne (Host) Tincture bells are, I think, very good vibrations and good energy, and tincture bells are just a beautiful sounding bell.

04:53 - Lau (Host) All right, I have a really cool exercise, annie, that I use for a number of the soloprenore cLausses that I teach, that I myself love doing, and that is we put on some really cool music. My favorite is bonobo. We put on some fabulous music and we do like a timed brain dump, and the timed brain dump usually for me is six minutes, but it could be whatever you choose, and it's a time where we put on that music. We focus our pen or pencil on the paper. Now we are not allowed to pick the pen or pencil up for six minutes, meaning I don't allow critiquing, I don't allow editing, I don't allow review. It's not grammatically correct. It is a creative writing exercise for you to dump out everything in your brain, refocus. But, most importantly, Wait.

05:41 - Anne (Host) You don't pick up the pen until six minutes, and then, after six minutes, you pick up the pen.

05:46 - Lau (Host) No, it doesn't matter what you're writing. You're allowing your subconscious to drain itself. So that you and your intellect have nothing to do with it. It's really about so you're not writing. You're dumping, You're writing. You're actually writing what you're dumping.

06:00 - Anne (Host) Oh, I thought you said you don't pick up the pen.

06:02 - Lau (Host) Well meaning, you don't pick up the pen to stop writing, you keep your pen to the paper.

06:06 Oh, I see, I see, I see and you write and it can be tiring, it can be physically demanding for people who are not used to writing, but it's important because we get in the way so much of the ideas Like we got to get ideas out there before we can dissect them or critique them and sometimes nothing comes of it. But oftentimes there are things lodged in our brain that are either exciting us, bothering us, sticking, coming back, that we need to awaken and pay attention to, for that new idea.

06:37 - Anne (Host) Now, during this exercise, you're writing everything that's coming into your brain Everything, Even if it's not a new idea right, even if it's like oh my gosh. What are we going to have for dinner tonight? Or I'm hungry. Or okay, even that.

06:48 - Lau (Host) Okay, it's a total stream of consciousness. They used to use this in psychotherapy, where you would speak it out loud, but I like the privacy of being able to write it because you're not necessarily sharing it with anyone, absolutely Unless you choose to. It's really for your own purpose of writing everything out, so it might look like oh, I'm hot right now and I need a banana and that coffee hurts me. And he sucked. And why did he break?

07:12 - Anne (Host) up with me and I don't have money for a microphone. I need a banana. I need a banana right now.

07:18 - Lau (Host) Right, but see, notice that banana jumped out at you. That may be my next creative idea about the banana, about the banana.

07:26 - Anne (Host) I love it. No, I love that. Okay, and so after six minutes, then what happens? We've got a bunch of writings on our paper.

07:32 - Lau (Host) Well, that's up to us how we want to facilitate that. We can either leave it alone, put it in our corner where we put our writing and just feel like we've been drained a little bit, we've been fungshuated a little bit, or we can look at that in my coaching. I'll look at that a lot, circle and have people pick out yes. Emphasize the words, the ideas that resonate to them in that moment.

07:54 - Anne (Host) I love that.

07:55 - Lau (Host) And usually there's a couple in there. I love that. Usually there's like hate my mother oh, that's interesting. Hate your mother Okay. So let's look at that right. And then that can go in many, many directions. It could be anything. It could be comedy, sure. It could be absurd. It could be not even a reality in your mind. It could be a podcast on your mother Right. It could be something. It could be the evolution of a podcast on your mother.

08:17 - Anne (Host) It could be a film.

08:18 - Lau (Host) I saw that was called Hate my Mother, and I can't get it out of my head because I love how they shot something or I love the sound of the film.

08:26 - Anne (Host) See, as you go deeper into that, right, did you love about it? It sparked something creative, like you could do this. Yes, or we should do something like this, or, you know, it would be cool if this were developed. I have so many good ideas. How many times bosses out there have you had an idea and you're like, oh man, or you'll see a new thing that comes out, a new gadget, and you'd be like man, I had that idea, that was my idea, like years ago, right, and we never really kind of took action on it. And a lot of times it's because it is something new.

08:56 There's not a lot of things out there to reference it. We don't know quite how to wrap our heads around it. We don't know how to get started, we don't know how to maybe put it into action. And I'll tell you what. I think that those circled words or whatever those things that are in your brain. You can then start to say, all right, how can I make this happen?

09:15 And if this is going to be something, hopefully it's something that will move you ahead in your business. And I'm a big believer that if you're moving ahead in your personal development, you're also moving ahead in your business Because, again, our business is so much connected to who we are and ourselves and so really that can be motivational to really moving forward. So, yeah, you've got those ideas. Now what is it going to take to put those ideas in motion? What is it going to take? And a lot of times people might say, well, money, okay, all right, money might be what you consider to be your barrier, right, but we can figure out what are ways to overcome that barrier of money. How can we make more money? How can we put some money aside every month to be able to continually add to the budget to make this happen?

10:01 - Lau (Host) Mm-hmm. I also find, annie, that when you write something down, it becomes more real when you pull it out of your head. I agree it's not real in your head. I mean just because this is what neurosurgeon had famous talks. Just because you're thinking it doesn't mean it's real. It doesn't mean it's true right, like I need to hear that from a neurosurgeon. But it's true because when I think it, I think that it's actually true.

10:24 But when I put it on paper, all of a sudden I can clean that shop, I can decipher it differently, like what I want to be tackling, what I don't want to be tackling, right. So when I tackle it, when I say I'm gonna emphasize that I'm gonna tackle that I and this is just my process I like to start sharing that with confidence. I like to start coming together and colLauborating and brainstorming before I even get to money and budgets and all that stuff. I like to come with someone and say am I crazy? Am I sane? Is this worth time? What do you think? And if I hear this common response of ooh, that's interesting, yeah, that's cool.

11:00 - Anne (Host) It inspires me, or would you buy this, or would this be something that you would like, or that kind of thing?

11:06 - Lau (Host) Absolutely, absolutely cuz it's not real yet in my mind it's not even real if I believe in it yet. I want to see what our community response is. I don't share it with a million people, but I share with a few confidants to see what their gauges. I'm gonna tell you.

11:19 - Anne (Host) For years now for oh gosh, probably 15 years I have had a business mentor, somebody that I meet with, and I used to meet with her a whole lot more when I was first Initially starting in the business. But we could brainstorm together right, how can I grow my business, what do I see for myself in the future and what does it gonna take to get there? And we still do that to this day. It was, again, outside of my account and I always love my account, but one of the best investments I ever made in my business was hiring her to be that and she's not necessarily in the business, right, so somebody that can help me to figure out. Okay, what's new? Right, and we actively talk about things at the end of the year or at the beginning of the year like what's new. But I think, more importantly, it's not just end of year, beginning of year, it is every month. Right, I have a standing appointment with her every month and we talk about okay, what are we gonna do now? What are we heading towards? What are we evolving towards? And we talk about having a pLaun B for your business or a parallel paths of passive income. I love that parallel path of passive income. We've got a lot of peas in there, and good thing I'm not too close to my mic, but those things are always Evolved and developed during those monthly meetings.

12:29 Now I think it's something that you can absolutely start every month yourself or put yourself on.

12:34 I think every month is good to be able to come up with new ideas, come up with new things to try. It doesn't have to be an entirely new idea, but it can be a new offshoot Based upon, let's say, a long-term goal you have of oh, I want to be able to do animation, and so that may be a long term goal. So then, what's a new goal for next month? Well, let's decide on a coach, right, let's start working with a coach. Let's call a series of coaches and let's see who I click with, right, and then let's do one session with each coach and then really find out who I jive, who I meld with, and then we can then start training. So it can be something new every single month, and I think that really helps you to gosh. Stagnation for me is the worst. That is when I think nothing moves forward. Their businesses don't move forward, and then people end up maybe not being in business anymore, or quitting or being discouraged.

13:27 - Lau (Host) Exactly that's when you start getting down on yourself and you become a saboteur and you sabotage things. So yes, I'm all for that, and I'll even say to piggyback onto that find groups or find specific moments of events that you can sit in on or be a part of that. You can conjure ideas up as you listen to the group. Be careful of not spending your whole time, your whole week, in groups, because then that can confuse you because you're going to hear a lot of ideas and a lot of different thoughts.

13:55 A lot of opinions, but pick and choose yeah, pick and choose your group really, really well and wisely, so that what you hear, you know, is coming from a very high level and that will help inspire ideas. That, oh, I never thought of that. I never thought that they would view me in that way. I never thought of that kind of project that can be an inspirational force as well.

14:14 - Anne (Host) Now there can be times when I feel like you can have so many ideas that it's overwhelming right, and then it's like no ideas at all get developed right.

14:22 So you want to be careful of overwhelming yourself with new ideas, and I'm going to say that goals are wonderful.

14:28 I'm thinking ideas, they evolve into goals.

14:30 But I think ideas are wonderful because it's just a great like inspirational spot to start from and then I think it can turn into a goal based upon the market, based upon realism, based upon okay, I've got an idea for an extension of my business, but then maybe when you talk it over with some people, you find that maybe there isn't a ton of demand out there for it, because it can be a cool idea, but in order to turn a profit, it has to appeal to other people too. So there's got to be time spent in researching those ideas to make sure. Are you going to spend the time and effort in developing them further? And so try not to overwhelm. I love that you said be careful with being part of too many accountability groups or too many groups, because, yes, you can get too many opinions, you can get too many ideas. Here you should do it this way. Here you should work with this coach, here you should get this demo and then you're confused and then you're like, oh God, I just don't even know what to do.

15:26 I think, honestly, if we sit down, I love the brain dump on the paper. I think that is really amazing because that is starting with you. It's starting with your desires, your passions, whatever you're feeling, and I feel like, rather than somebody telling you this is what you should do, here's what you have a gut feeling about. I'm a big believer in your gut right. This is what I'm passionate about, and if you're passionate about it, you're going to have the motivation to go and get it.

15:52 - Lau (Host) Yes, and here's a role pLauy for you. I do this with myself all the time and it makes me feel so good, something neutralizing about it. I'll refer to myself as a creative agency or the idea person of an advertising agency. Those are the people who would sit around drinking soda, hitting hoops in their offices and just shooting the Dick Van Dyke ideas all night long.

16:17 - Intro (Announcement) Absolutely.

16:18 - Lau (Host) Being unafraid to do that, but I would structure it. I would say, okay, we can do this day and night. I know I can do a day and night structure. Say, listen, one week out of the month or three days out of the month are my idea days. Those are days that I'm brain dumping. I'm talking to people, I'm sitting in on groups and I'm coming up with my top three prioritized ideas so that it doesn't become but I have 50. What do I do with the 50?

16:43 No, let me see if I can come up with three and then choose the one that I actually might want to take action on so that I'm structuring my time and I'm structuring through priority as well, and then I'm also giving a deadline too and saying if this doesn't materialize in three months in some real way, I'm going to shelf it until Lauter.

17:03 - Anne (Host) I like that I kind of reLaute it to when people come to me and they say, well, I don't know what genre I should study voiceover, and we'll talk about okay. So what do you do now? Do you have a corporate job? Are you an actor? Do you have a side hustle? However, that is, and a lot of times it'll come down to okay, it'll be easy for you to step into this genre because you've got experience in it. Let's say I'm talking to a teacher. I'm like well, look, you already teach. You already have a concept of what it takes to be a good teacher. So stepping into the e-learning genre might work really well for you. However, you might have another loftier idea that you want to get into animation, right, Well, you can develop the one that you step into a little bit easier so that that will help you to then make some money while you're also pursuing the other goal, and I think that that usually works out really well.

17:49 And I like to equate the whole doing something new and the inspiration to my demo creation process, because for every student right, that end goal of a demo to me is a creative process. It is a creation, it's a song, it is something that is completely unique for each and every student, and for me the process is the same. To get there, there's a lot of work that is involved, but there's a lot of time where, yeah, I sit there and throw the crumpled paper into the basket because there's the creative inspiration that's happening to really just bring it all together and to make it amazing, and so I can really appreciate that part. And each and every time and each and every demo becomes like one of those new things that I'm accomplishing, and I cannot tell you how satisfying that is, because at the end, I'm like yes.

18:39 And I can see it. When I'm getting towards the end of creating the demo for the student, I'm like, oh, oh, oh, it's coming together. It's oh my God, yes, and now I'm going to do that. Oh, yes, oh, now, okay, now I'm seeing it come together and that, to me, is exhiLaurating. It's exhiLaurating.

18:53 It's kind of like the way I attribute starting something new in your business. Right, you get that idea, you're like this could be really cool and now, how am I going to get there? And then you do steps to work to get there, to get there, to get there, you sit there, you shoot a few crumpled pieces of paper and you think about it.

19:08 You sleep on it and then the next morning you get up and you go oh, let me try that Right. And then, when it starts to come together, that's the most amazing thing.

19:17 - Lau (Host) See, that's really the thing, because I find that, with creatives, one of the sticking points for most creatives, no matter how successful they are, is the execution of things. It's getting through what I call the theater days technical rehearsal.

19:31 That's the worst, dirtiest, muddiest, ugliest, disgusting. Like what have we worked on? It looks like yeah, yeah, yeah, okay, and then it just comes together, right. So you have to be able in your business, you can see it right. Yeah, you have to be able to move through that disgusting kind of uncomfortable kind of like, but I worked on this for months. Why does it look this way or feel this way? Right, I was going to give another tip too, annie. I was thinking you know, if you get together with that confidant, with that person, with that creative buddy, make use of that time by doing a structured business improv with them saying I'm going to take 20 minutes with you, 30 minutes, here's my goal. If you want to work on yours, work on yours. But I want to talk out. I want to talk out this idea I have, that I'm looking to execute, and you ask me questions and you shoot, you fire, you do things to make me think about it and give you more real response.

20:25 Cause it takes it off the paper and makes it even more real when you have to speak about it to someone.

20:31 - Anne (Host) Absolutely, absolutely. I mean it's not just on the paper and you looking at it, going okay, and then you don't look at the paper. That's kind of like when you do write things down right and you have goals. I'm a big believer in putting them somewhere where you can keep looking at them. I mean, they can't just stick in your brain.

20:46 If they stick in your brain. It's easy for them to just, oh, I lost it when to go and you can forget about it. But having those in front of you and also talking it out with somebody, like I said, when I come back to meet with my business mentor in another month, she'll be saying to me okay, so what did you do about this? Or how are we moving on? And I'm in the process of that right now. I'm making a shift to another cool part of the business that I want to open and I don't quite know what I'm doing, and it's one of those things where it's going to take me some time. But it's okay, I'm patient with myself because it's going to be kind of a cool path that I've not explored before.

21:20 - Lau (Host) So I'm patient with myself.

21:22 - Anne (Host) So I think you need to be patient with yourself. So many of us are not patient when it comes to oh my God, I want to be a voiceover actor and how come I'm not making money. All of a sudden, it becomes like well, okay. And the same thing with marketing. I'll tell you, I have people that we offer the boss. Bless. That we've talked about multiple times and and I always talked to people about direct marketing right, marketing yourself is one thing. Again, you're putting things out into the universe and again, when are you going to be able to collect on them? So I made an investment. It could be a financial investment, a time investment, whatever that is Well, all of a sudden. Well, it's been three months, why haven't I gotten anything? It's been 12 months, why haven't I gotten anything? And again, one of those things we know, I mean Lauw. We've talked about this. I did an audition two years ago and all of a sudden, I got a contact by the casting director saying hey, we think your voice would be great for this.

22:14 The same thing for your ideas, right your ideas to develop. Just don't give up and be patient. It is one of those things You're marketing. Direct marketing is huge in that convincing an actor to spend a certain amount of money or invest money on a reguLaur basis for marketing is, gosh, pretty much close to impossible, and I know you know that right. Everybody's like I don't have the money, I'm broke, I'm not getting a return on my investment. People are so quick to say that I am not getting a return on my investment. But well, they have to think about.

22:43 - Lau (Host) Are they coming from a full, rich, abundant pLauce? Are they coming from a cheap, overly frugal, not willing to invest pLauce? Because people want to invest in you if they see that you're willing to invest in yourself first. So in essence, you are the proof of concept If you're willing to invest, then you give someone else permission to invest in you, so that abundant versus a fearful, cheap pLauce is really, really important. There's one other thing I was going to say, annie too. Now, maybe this is pushing it a little too far, but I'm that kind of gal If you want to start something new, create something real. Upfront. I'll give you an idea. I used to teach in a very competitive entrepreneurial program in a business college and in the freshman year think about this, 18 years old the project was they take the whole first year, annie. They would create in teams a product that at the end of the year they pitch in a real way at the end of the year right, so it was whatever, it was a shirt a clock, this or that.

23:44 I never forgot, 18, 19 years old. I never forgot because they said we don't care if you make money or not. This is about making money. This is about you learning that when you create a process, there has to be something real and executionary about it, and something that you perform. It's performative. It's not in your head. So at the end of the year, they had to physically manufacture the product Sure absolutely.

24:06 Yeah, and then they'd have to pitch it to see if they could get money, I love that love. I think here's the thought. Here's the thought. We create something, whatever it is, it could be anything. Create something that is a sticker of it that makes it real. So, for instance, let's say you have an idea for a new service in your business, or I have an idea for a business, create a logo, pay money for that logo. It could be 50 bucks, it could be 200, whatever, but it becomes real in a different way.

24:35 - Anne (Host) Absolutely, I love that you said that because, honestly, like when I worked at the academies the Bergen academies, I mean every student had a year long project, literally where they formed a company, they created a product and they actually were all part of here's the marketing department.

24:48 Here's the engineering department and honestly, it gave them a reason to learn engineering. It gave them a reason to learn marketing. It gave them a reason to learn SAP software. It gave them a reason to learn they just had to create the prototype and then they had to, like, market it and sell it, and then they had to present it. And we're talking about ninth graders. Okay, back in the day. That's amazing. Now, if you start them at ninth grade thinking in that way, thinking in that entrepreneurial, corporate way, where they ultimately have to create something and then present it, they end up learning all of the things they need to learn in order to accomplish that goal, and that becomes a really wonderful education for the students as well, as I cannot tell you how many of those students are blossoming like amazing successes today.

25:34 - Lau (Host) Amazing.

25:35 - Anne (Host) They started off early knowing that and doing that, and so I think that's a wonderful idea for you bosses out there to go and create something, make your initial investment, something that doesn't have to take like a billion dolLaurs. No, but something that represents that and is part of your goal to getting there, and I think that that is amazing.

25:54 - Lau (Host) If someone says but Anne, I'm worried. What if I spend $100 on this and I don't like the way it looks or it doesn't come out the way I want? Here's my answer to that. You made an investment in your education, absolutely so. It's not the logo that you created, it's the educational process to know what do you want at the end of the day to represent your company. You don't know until it's actually happening. It can't sit in your head and come to perfection. It's got to be that like, done, done, done every moment in your process. Done. It's not about perfection, it's about done. Now move on. What did I learn?

26:30 - Anne (Host) Right, I'm going to tie that to the logo to even. You know, go further website, start a website. And so many people are like, yeah, but I shouldn't start it yet until I know what my brand is. Okay, yeah, here's a little piece of advice. Your brand evolves right. It's not like your website can't be changed.

26:42 It's not like your logo can't be changed or evolve along with you. As a matter of fact, I just went to the Way Back archive and I saw my very first website where I was Anne Speak. By the way, you guys can look at that, Anne Speak.

26:52 - Intro (Announcement) A&E Speak.

26:54 - Anne (Host) And you'll see that my logo was a microphone, right, with little flourishing things coming out of it, because I love flourishes right. And the thing is is that I've evolved, I mean, and our business has evolved, and so it's okay. Make that investment, the education you're going to get by hiring somebody to create a logo, forcing yourself to think about who am I, what does my logo represent? Or what does my website represent, what are my colors, what is my brand that education is going to be invaluable. Yes, love, what a wonderful conversation Yet again.

27:21 I say this at the end of every podcast. It doesn't seem like.

27:24 - Intro (Announcement) Anne is like a broken record but honestly we have such great conversations.

27:29 - Anne (Host) And you know what I just love, love, love having you as my co-host, and bosses love you too, and we love the bosses. And so, with that in mind, bosses, I want you to take a moment and imagine a world full of passionate and powered, diverse individuals, like we are, but we're giving collectively and intentionally to create the world that we want to see. You can make a difference. Visit 100voiceshoocareorg to learn more, and big shout out to our sponsor, ipdtl. You, too, can connect and network like bosses. Find out more at IPDTLcom. Have an amazing week, guys, and go start something new. We'll see you next week. See you next week. Bye.

28:09 - Intro (Announcement) Join us next week for another edition of VO Boss with your host, Anne Gangusa, and take your business to the next level. Sign up for our mailing list at vobosscom and receive exclusive content, industry revolutionizing tips and strategies and new ways to rock your business like a boss. Redistribution with permission. Coast to coast connectivity via IPDTL.

28:31 - Anne (Host) Hey everyone, welcome to the VO Boss podcast and the Boss Superpower series. I'm your host, anne Gangusa, along with my very awesome, amazing lost co-host, Lauw Laupita. Hello, happy Saturday. Uh oh.

28:57 - Lau (Host) Uh oh, Lauw, where'd you go? Lauw, you're frozen. I know you were frozen. So we lost transmission for a second Transmission lost. It might have been lost Alright.

29:06 - Anne (Host) Yes, it might have been lost. Alright, let's try that one more time. I'm going to stop it and pause for a bit.

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