How to design a voice experience for the older generation with Heidi Culbertson

VUX World

Content provided by Kane Simms. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kane Simms or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

5+ y ago 58:08

MP3•Episode home

Where to listen

VUI design for the elderly

10,000 people turn 65 every day in the USA and the UK has an ageing population, too. In America, the over 65s control over 70% of the country's discretionary spending. The opportunities in providing value to the once-termed 'silver surfers' could be hugely profitable, and Heidi Culbertson has her finger right on the pulse.

Over the last 2 years with Ask Marvee, Heidi has trained and tested voice experiences with literally thousands of older people. Today, Heidi joins us on the show to share with you what she's learned.

In this episode, we discuss:

Why voice for the older generation is so important
What opportunities exist in providing value to older people both on the B2C and B2B side
How Ask Marvee is helping the older generation's wellbeing
How to segment and target this market (they're not all the same)
What's different when designing a voice experience for the elderly
VUI design best practice for older adults

Links

Visit the Ask Marvee website

Follow Ask Marvee on Twitter

Follow Heidi on Twitter

Email Heidi: heidi@askmarvee.com

Watch Heidi's talk at the Voice Summit 2018

Hosted on Acast. See acast.com/privacy for more information.

308 episodes

#Kane Simms #Business #Arts #Graphic Design #User Experience #Tech #Software Development #Bots #Digital Transformation #Automation #Artificial Intelligence #MBA #Conversational AI #Generative AI #Llms #Large Language Models #ChatGPT #Business Transformation