905: EVERYTHING you need to succeed (and how it's all changed!) with FB + IG Ads w/ Sheena West

Wantrepreneur to Entrepreneur | Start and Grow Your Own Business

What if you could turn a pandemic layoff into a thriving business? Sheena West did just that, and she’s here to share her compelling journey from early entrepreneurial endeavors to becoming a master of paid social media advertising. With over 12 years of expertise in both nonprofit and for-profit sectors, Sheena's story of resilience and innovation culminated in the creation of Dream Up Content. Sheena’s infectious passion for Facebook Ads and her dedication to client-focused services will ignite your own drive to scale your business through smart, strategic advertising.
Get ready to navigate the ever-changing terrain of paid advertising on Facebook and Instagram. In this episode, we dissect how increasing costs and market saturation demand a comprehensive, well-thought-out approach. From pinpointing your target audience to fine-tuning your offer and consumer journey, we cover all the essentials. Technical tips like setting up a Facebook account and installing a pixel on your website are also on the agenda, ensuring you’re fully equipped to launch successful ad campaigns that stand out.
Unlock the secrets to effective ad targeting and landing page strategies that truly convert. Learn why trusting Meta's algorithms can optimize your ad delivery and how to create high-functioning landing pages that prioritize clarity and engagement over mere aesthetics. As we explore the role of AI in advertising, Sheena offers insights into how these tools can streamline your creative process and data analysis while still requiring the human touch.
ABOUT SHEENA
Sheena West has over 12+ years of experience working in the digital marketing space. With a degree in Multi-Media Writing and Technical Communication from Arizona State University she's developed her expertise in paid social media advertising across several different agencies, mastering both the non-profit and for-profit spaces. Whether it's helping increase donor files for non-profit organizations or generating 6-7 figure revenue for online businesses and entrepreneurs, Sheena has a breadth of experience that serves a diverse client roster. After being laid-off amidst the COVID pandemic, Sheena recognized that the next step in her entrepreneurial journey was to create a self-driven, sustainable way of making a living. Out of this adversity Sheena founded Dream Up Content in 2020 with a goal of providing a select client list with a high-touch, personalized advertising experience.

LINKS & RESOURCES

• Visit Dream Up Content’s Website
• Follow Sheena on Instagram
• Connect with Sheena on LinkedIn

Chapters

1. Sheena West (00:00:00)

2. Evolution of Paid Advertising Strategies (00:04:53)

3. Importance of Effective Ad Targeting (00:12:20)

4. Effective Landing Page Strategies for Marketing (00:23:20)

5. The Role of AI in Advertising (00:30:23)

6. Guest Appreciation and Invitation to Engage (00:36:53)