910: Thinking like a customer for marketing that CONNECTS w/ Mary Casey

Wantrepreneur to Entrepreneur | Start and Grow Your Own Business

Discover how marketing entrepreneur Mary Casey transformed a canceled journalism class into a thriving business in the world of marketing! In this episode, the founder of Maxima Marketing Strategies takes us through her inspiring journey, from high school ambitions to corporate dreams, and finally to launching her own successful business. Mary’s story is a treasure trove of wisdom for anyone interested in the long-term growth and meaningful customer engagement that marketing can offer.
Mary demystifies the common pitfalls and misconceptions surrounding marketing, stressing the importance of consistent and sustained efforts. Imagine marketing as your regular gym workouts—only with dedication and the right strategies can you truly see results. We dive into the power of email marketing and social media, debunking myths and showcasing real-life case studies that prove their effectiveness. Mary emphasizes a customer-centric approach, using Donald Miller's "Brand Story" to highlight the shift from pushy sales tactics to authentic communication.
Get ready to rethink your marketing strategies by learning to address customer pain points and differentiate your services in a crowded market. From understanding why clients choose your business to developing grounded marketing tactics, Mary offers actionable insights that ensure sustainable growth. Tune in to gain practical tips, hear engaging stories, and discover how you can bring a more authentic and effective approach to your marketing efforts.
ABOUT MARY
Mary Casey started Maxima Marketing Strategies to help businesses maximize their brands and reach their business goals. A passion that started all the way back in high school, Mary has taken her love of all things marketing and turned it into a full-time business. Life is all about finding balance and doing what you love! Outside of marketing Mary is an avid runner--having just finished her third half marathon with a PR!--an amateur baker, health and wellness enthusiast, and proud dog mom! Mary enjoys meeting and connecting with fellow entrepreneurs and business owners and is always looking for something new to learn!

LINKS & RESOURCES

• Visit Maxima Marketing Strategies’ Website
• Follow Maxima Marketing Strategies on Instagram
• Connect with Mary on LinkedIn

Chapters

1. Marketing Entrepreneur Journey With Mary Casey (00:00:00)

2. Marketing Strategies and Consistency Insights (00:10:03)

3. Avoiding Salesy Marketing Through Customer Focus (00:21:16)

4. Effective Marketing Strategy for Differentiating Business (00:26:16)

5. Creating Grounded Marketing Strategies (00:31:22)

6. Marketing Insights for Sustainable Growth (00:36:03)

7. Supporting Entrepreneurial Guests in Podcast (00:40:22)