533. Growing Red Nose Day's Impact: How to Leverage Media and Turn Moments into Momentum - Alison Moore, Comic Relief US

We Are For Good Podcast - The Podcast for Nonprofits

Meet Alison. She’s the CEO of Comic Relief US, which you might know from Red Nose Day (happening May 23!)🤡 Their work is serious - breaking the cycle of intergenerational poverty, but they do it with so much joy and levity. Alison is back to share her insights into the power of transforming entertainment into a vehicle for social impact. Learn how Comic Relief US engages audiences across different media channels to maximize engagement and support for their mission - reaching people where they are📱 Don’t miss this heartening conversation that proves serious work can be seriously fun🎉

Learn

• Turning missions into movements
• Investing in media to fuel conversations + action around causes
• How to get activated around Red Nose Day

Today’s Guest

Alison Moore, CEO, Comic Relief US
Episode Highlights

• Mission + history of Comic Relief US (3:45)
• Red Nose Day (11:25)
• Turning moments into movements (15:00)
• Media Scales Impact (21:10)
• How Comic Relief US reaches audiences where they are. (28:10)
• Red Nose Day This Year + How to Get Activated (36:30)
• A powerful story of philanthropy in Alison’s life (42:35)
• Alison’s One Good Th

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About our Sponsor Jitasa
Jitasa comes alongside missions to specialize in bookkeeping, accounting, and CFO services exclusively for nonprofits. If you’re looking for a financial partner who truly understands your mission, visit jitasa.com to learn more.

About our Sponsor Percent

Percent helps nonprofits find new opportunities to save by unlocking product discounts from the world’s leading software companies. This month we’re partnering with Percent to highlight LinkedIn’s discounted tools for nonprofits. Ready to get started and begin accessing discounts from the world’s leading software companies? Sign up at weareforgood.com/percent

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Chapters

1. 533. Growing Red Nose Day's Impact: How to Leverage Media and Turn Moments into Momentum - Alison Moore, Comic Relief US (00:00:00)

2. The Impact Uprising (00:03:06)

3. Childhood Poverty and Media Impact (00:18:54)

4. Media Strategies for Nonprofits (00:27:18)

5. Digital Marketing Strategy for Nonprofit (00:36:34)

6. Inspiring Conversation on Philanthropy and Joy (00:41:18)