534. How It's Built: How to Create a Winning Digital Strategy for Exponential Audience Growth - Alicia Cepeda Maule, Innocence Project

We Are For Good Podcast - The Podcast for Nonprofits

Meet Alicia. Since 2015 she’s been at the Innocence Project, now as the first Digital Engagement Director. The Innocence Project works to free the innocent, prevent wrongful convictions, and create fair, compassionate, and equitable systems of justice for everyone. Her team has won over 10 awards🏆 for the Innocence Project including Webbys, Tellys, Shortys, and Comnet’s Clarence B. Jones Impact Award.
She’s joining us to kick off the How It’s Built Series. We’re exploring the intricate and often overlooked elements that go into crafting impactful change. Alicia is walking us through how to build a winning digital strategy for exponential audience growth. Here’s your playbook for modernizing your nonprofit, step-by-step. Let’s go🏃‍♂️

💡Learn

• Innocence Project’s Digital Strategy
• How to Build a Winning Digital Strategy for Exponential Audience Growth
• Pro Tips + Lessons Learned

Today’s Guest
Alicia Maule, Digital Engagement Director, Innocence Project
Episode Highlights

• Alicia’s story and journey to where she is today (3:05)
• Overview of the Innocence Project (5:50)
• How It’s Built: Innocence Project’s Winning Digital Strategy (7:10)
• Lessons learned throughout building their digital strategy (20:20)
• How to bring people ar

Register for ImpactUP: July 11th!
Registration is live! Head over to impactuprising.com to learn more.
About our Sponsor Jitasa
Jitasa comes alongside missions to specialize in bookkeeping, accounting, and CFO services exclusively for nonprofits. If you’re looking for a financial partner who truly understands your mission, visit jitasa.com to learn more.

About our Sponsor Percent

Percent helps nonprofits find new opportunities to save by unlocking product discounts from the world’s leading software companies. This month we’re partnering with Percent to highlight LinkedIn’s discounted tools for nonprofits. Ready to get started and begin accessing discounts from the world’s leading software companies? Sign up at weareforgood.com/percent

Meet - Good Friends - our listener support community here at We Are For Good. Good Friends comes with perks - exclusive episodes with Jon and Becky - including the Good Brief - our monthly cliff notes of the greatest takeaways + lessons learned from that month, PLUS exclusive bonus content and AMA episodes where we answer your burning questions and tap our community of experts.
Head over to weareforgood.com/friends to learn more 🥳

Support the Show.

Support the Show

If you love the podcast, you’ll love Good Friends, our listener support community here at We Are For Good.

Not only do you get these perks, but you’re hanging with the most rabid fans who are restless to grow the Impact Uprising. This movement of believers are powering our free content and community with their monthly support, and Whoa Nelly, are we excited to invite you in.
Learn more today at weareforgood.com/friends.

Join the We Are For Good Community
You can think of it as the after-party to each podcast episode 🥳
Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

Chapters

1. 534. How It's Built: How to Create a Winning Digital Strategy for Exponential Audience Growth - Alicia Cepeda Maule, Innocence Project (00:00:00)

2. Building Impactful Nonprofit Digital Strategies (00:00:01)

3. Building a Revolutionary Digital Strategy (00:05:50)

4. Digital Engagement Strategies and Innovations (00:13:53)

5. Digital Strategy and Impactful Advocacy (00:21:46)