542. How It's Built: How to Create a Modern Donor Journey - Nicholas Kristock, Fleece and Thank You

We Are For Good Podcast - The Podcast for Nonprofits

Meet Nicholas. He’s a former international soccer player turned serial entrepreneur and servant leader⚽ He’s found his passion in social impact work and is all about building businesses that tackle real-world problems. He founded and serves as the Executive Director of Fleece & Thank You, a nonprofit that provides psychosocial support and programs to children in the hospital. In this episode of "How It's Built," Nicholas shares how mapping donor journeys with intention has transformed their nonprofit🗺️ From listing all touchpoints to prioritizing a core welcome series, he walks us through practical steps to personalize the donor experience. Tune in to hear how you can adapt this modern framework for your org✨

💡Learn

• The Impact + Case for Building Modern Donor Journey
• The Playbook: 5-minute Fundraising Asks
• Pro Tips + Lessons Learned

Today’s Guest

Nicholas Kristock, Founder + Executive Director, Fleece and Thank You and Founder + CEO, KindKatch

For more information + episode details visit: weareforgood.com/episode/542.

About Our Sponsor Jitasa
Jitasa comes alongside missions to specialize in bookkeeping, accounting, and CFO services exclusively for nonprofits. If you’re looking for a financial partner who truly understands your mission, visit jitasa.com to learn more.

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Chapters

1. Building a Purpose-Driven Business (00:00:00)

2. Building Modern Donor Journeys (00:07:32)

3. Donor Engagement Journey and Touchpoints (00:19:55)

4. Journey of Generosity and Impact (00:28:46)

5. Connecting Through Fleece and Thank You (00:34:09)