554. How It's Built: The 4 Core Pillars of a Movement that Sustains Itself - Bryan Funk

We Are For Good Podcast - The Podcast for Nonprofits

Meet Bryan. He’s a community builder, marketer and movement builder🛠️ He’s sharing his experiences from Invisible Children, the team behind KONY 2012, the fastest-growing viral social justice and online fundraising campaign in the history of the internet (at the time). This digital campaign gained 100 million views in 5 days 🤯 and raised millions of dollars to support the efforts to bring warlord Joseph Kony to justice. Tune in for this How It’s Built episode that gives you the playbook for creating a powerful movement that sustains itself.

💡 Learn

• The Impact of the KONY 2012 Campaign + the Movement Surrounding It
• How It’s Built: 4 Core Pillars of a Movement that Sustains Itself
• Pro Tips + Lessons Learned

Today’s Guest
Bryan Funk, Managing Director, Modern Profit
Episode Highlights

• Bryan’s journey to where he is today (3:20)
• Bryan’s experience with Invisible Children (9:45)
• How It’s Built: 4 core pillars of a movement that sustains itself
• (14:40)
• Challenges nonprofits face when implementing grassroots strategies (23:05)
• How can we leverage this moment for our movements right now (30:00)
• Bryan’s One Good Thing: Come for the mission, but stay for the donor. (40:25)
• How to connect with Bryan (42:30)

For more information + episode details visit: weareforgood.com/episode/554.

About Our Sponsor Jitasa
Jitasa comes alongside missions to specialize in bookkeeping, accounting, and CFO services exclusively for nonprofits. If you’re looking for a financial partner who truly understands your mission, visit jitasa.com to learn more.

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Chapters

1. Impactful Change and Movement Building (00:00:00)

2. Building a Grassroots Movement Framework (00:10:53)

3. Movement-Building Strategies and Influence (00:26:12)

4. Belief and Impact in Movement-Building (00:40:46)

5. Partnering for Profit and Purpose (00:45:10)