We Don't PLAY! The SEO Marketing Podcast Show 🚀 podcast

48:23

This episode critically breaks down the differences between email campaigns and email workflows for business marketing. I emphasize that email marketing is directly linked to sales and aims to clarify the fundamental differences between these two strategies. Email campaigns are presented as scheduled, frequent communications for broad audiences, akin to newsletters, while email workflows are described as automated, personalized sequences triggered by specific user actions, resembling sales funnels. The discussion further covers the importance of email deliverability and domain authentication , and touches upon the value of understanding audience preferences through feedback mechanisms like polls. I conclude by highlighting the long-term impact of effective email marketing in building trust and fostering customer relationships. Frequently Asked Questions: Email Marketing for Business Growth 1. What is the fundamental difference between email campaigns and email workflows for business marketing? Email campaigns are typically one-off or regularly scheduled messages sent to a broad segment of your audience to promote a specific offer, share news, or provide updates. Think of them as broadcasts with a defined start and end, like a weekly newsletter or a promotional announcement. Email workflows, on the other hand, are automated sequences of emails triggered by specific actions or behaviors of an individual subscriber. These are designed to nurture leads, onboard new customers, or provide personalized experiences based on their engagement. Workflows operate based on conditional logic and are designed to guide subscribers through a specific journey. 2. Why is understanding the difference between email campaigns and workflows crucial for business growth in 2025? Understanding the distinction allows businesses to communicate more effectively and strategically. Campaigns help maintain consistent communication and reach a wide audience with timely information. Workflows enable personalized and targeted communication, ensuring subscribers receive relevant information based on their interests and stage in the customer journey. This leads to higher engagement, better lead nurturing, increased sales conversions, and stronger customer relationships, all vital for sustained growth. 3. How do email service providers (ESPs) view email campaigns versus email workflows, and why does this matter? ESPs like Gmail, Yahoo Mail, and Apple Mail assess emails based on factors like sender reputation, engagement metrics (opens, clicks, replies), and spam complaints. Well-executed workflows often result in higher engagement rates because they are more targeted and relevant to individual subscribers. This positive engagement signals to ESPs that the emails are valuable, improving deliverability and inbox placement. Poorly managed campaigns or irrelevant mass emails can lead to lower engagement and potentially damage sender reputation, causing emails to land in spam folders. How to stay connected with me 🔗 >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our community for exclusive information 📥⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ >> ⁠⁠⁠⁠⁠Hire Your Driven-Results SEO Agency 📈 | Book A Call Today!…

We Don't PLAY! The SEO Marketing Podcast Show 🚀

1
Email Marketing SEO: The Money 💸 is in the List 📧 with Favour Obasi-ike 59:16

1 day ago59:16

59:16

This audio focuses on the significance of email marketing SEO for business growth. The speakers emphasize building quality email lists, highlighting strategies like quizzes and social unlocks to gather primary contact information. We explore techniques for effective email engagement, including segmentation, personalized content, and attention to email size and deliverability. The discussion covers technical aspects of email marketing, such as domain reputation and authentication, while also touching upon broader SEO tactics and the evolving landscape of AI search. Ultimately, the conversation underscores the importance of building genuine connections through email and integrating it strategically within a comprehensive marketing approach. Frequently Asked Questions: Email Marketing SEO 1. What is the core concept of "email marketing SEO" being discussed? The central idea is that your email marketing efforts and your SEO (Search Engine Optimization) strategies are deeply interconnected and should work together to drive business growth. This involves understanding how elements of your email marketing, such as list building, segmentation, content, and deliverability, influence your overall online presence and reach, much like traditional SEO focuses on website visibility in search engine results. 2. Why is building an email list considered so crucial ("The money's in the list")? Building a robust email list is vital because it represents a direct line of communication with an audience that has shown interest in your brand or offerings. Unlike social media platforms where your reach is subject to algorithms and platform stability, an email list provides a more controlled and personal connection. This allows for relationship building, consistent engagement, and targeted promotions, ultimately leading to conversions and long-term customer value. Furthermore, in a landscape where social media platforms can experience downtime or changes in popularity, your email list remains a stable asset. 3. How can businesses effectively grow their email list organically, without relying solely on paid advertising? Several organic methods for email list growth were highlighted. Quizzes are a powerful tool for attracting qualified leads by offering value in exchange for contact information. Social unlocks involve gating exclusive content (like unlisted videos or specific information) behind an email signup form on social media. Offering valuable content like ebooks as downloads also encourages sign-ups. Additionally, consistently creating valuable content through platforms like podcasts and YouTube can naturally drive interested individuals to your email list. 4. What role does segmentation play in effective email marketing, especially with a large list? Segmentation is crucial for managing and engaging a large email list effectively. By dividing subscribers into smaller groups based on shared characteristics (e.g., interests indicated through quiz responses or website activity), you can send more targeted and relevant content. 5. Why is the "welcome sequence" considered the most underrated email marketing sequence? The welcome sequence sets the crucial first impression for new subscribers. Just like a welcoming experience in a physical store, a thoughtful and engaging welcome email sequence can make subscribers feel valued and understood. This initial interaction lays the foundation for the entire customer relationship, influencing how they will perceive and interact with your future emails and your brand as a whole. A positive welcome can significantly improve long-term engagement and retention. How to stay connected with me 🔗 >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our community for exclusive information 📥⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ >> ⁠⁠⁠⁠Hire Your Driven-Results SEO Agency 📈 | Book A Call Today!…

We Don't PLAY! The SEO Marketing Podcast Show 🚀

1
🎥 Pinterest SEO: The Power of Pinterest Search 📌 for Businesses with Favour Obasi-ike at Cre8tive Con Keynote 2025 [Video] 25:01

2 days ago25:01

25:01

Looking for the best Pinterest SEO practices to save you a tonne of time and money while growing your business? Watch me, on video, break down in 25 minutes, how Pinterest Business works as a visual search engine at Cre8tive Con in Intercontinental Hotel, Downtown Chicago. Watch this video on YouTube Unlisted: https://www.youtube.com/watch?v=Pu7TmBzKQJE Goes Public on April 1This video will walk you though:◉ Pinterest SEO: Statistics to Know◉ How to Use Pinterest Boards and Pins◉ Why Pinterest SEO is Important for BusinessesHere are the timestamps for the discussed topics in the video: 00:00 - 00:14 : Introduction and initial interaction with the audience. 00:14 - 00:31 : Uses of Pinterest by the audience. 00:31 - 00:57 : General thoughts about Pinterest and its significance. 00:57 - 01:12 : The concept of "interest" derived from "Pinterest". 01:12 - 01:50 : Pinterest's taste graph, user statistics, and unique advertising features. 01:50 - 02:29 : Zip code marketing and its advantages on Pinterest. 02:29 - 03:24 : Comparison of content lifespan between Pinterest and other platforms. 03:24 - 04:03 : The importance of planning ahead on Pinterest. 04:03 - 05:09 : Pinterest as a connector between different platforms and scale opportunities. 05:09 - 06:59 : How Pinterest connects social media platforms and builds audience engagement. 06:59 - 08:20 : Strategic organization of boards and pins on Pinterest. 08:20 - 09:59 : Unique features for business and affiliate marketing on Pinterest. 09:59 - 11:10 : Distinction between personal and business use of Pinterest. 11:10 - 12:32 : Personal testimony of Pinterest's effectiveness. 12:32 - 13:59 : Detailed explanation on types of data connections. 13:59 - 15:38 : Strategic use of other platforms like Instagram and LinkedIn with Pinterest. 15:38 - 17:02 : Minimizing wasted efforts and money with ads on Pinterest. 17:02 - 19:32 : Importance of embedding content on websites to enhance engagement. 19:32 - 21:49 : Explaining technical details of XML files and RSS feeds. 21:49 - 22:56 : Guest interaction and testimonial on using Pinterest effectively. 22:56 - 23:25 : Explanation of Pinterest's algorithm “Pixie”. 23:25 - 24:08 : How to leverage image content for better searchability. 24:08 - 24:22 : Further clarification on operational use. 24:22 - 24:49 : Audience appreciation and closing remarks. How to stay connected with me 🔗 >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our community for exclusive information 📥⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ >> ⁠⁠⁠⁠Hire Your Driven-Results SEO Agency 📈 | Book A Call Today! >> Schedule a discovery meeting with Favour Obasi-ike…

We Don't PLAY! The SEO Marketing Podcast Show 🚀

1
Small Business Advertising: Organic 🌱 vs. Paid Strategies 💰 with Favour Obasi-ike 1:23:35

2 days ago1:23:35

1:23:35

This episode will help you understand the differences between organic and paid advertising strategies for small businesses. We share insights on effective strategies, such as zip code marketing on Pinterest and the long-term value of SEO and content creation . The discussion also touches on data analytics, avoiding wasted ad spend, and the significance of a well-functioning website and email marketing . Frequently Asked Questions: Organic vs. Paid Advertising for Small Businesses 1. What is the fundamental difference between organic and paid advertising strategies for small businesses? Organic advertising involves promoting your business through non-paid methods, often focusing on building a consistent online presence and attracting customers naturally over time. This includes strategies like Search Engine Optimization (SEO), creating valuable content (like blog posts or podcast episodes), engaging on social media without direct ad spending, and building email lists through opt-in methods. Paid advertising, on the other hand, requires a direct financial investment to display advertisements on various platforms such as search engines (Google Ads), social media (Meta Ads, Pinterest Ads), streaming services (like through platforms like Vibe.co), and even billboards (especially digital ones). 2. What are some key organic advertising methods that small businesses should consider? Several organic methods were highlighted: * Search Engine Optimization (SEO): Optimizing your website and content to rank higher in search engine results, making it easier for potential customers to find you when they search for relevant terms. This involves using relevant keywords, fixing technical website issues (like broken links and duplicate content), and creating valuable, informative content. * Content Marketing (Blogs, Podcasts): Creating and sharing valuable, relevant, and consistent content to attract and retain a clearly defined audience. Blog posts and podcasts (like repurposing Clubhouse replays) can position you as an authority, answer customer questions, and build trust over time. * Email Marketing (Building Lists Organically): Building an email list of interested individuals and businesses through opt-in methods and then nurturing those leads with valuable content and updates. Ensuring email compliance through tools like Google Postmaster Tools is essential for deliverability and maintaining a good sender reputation. 4. What are some examples of paid advertising platforms and methods mentioned in the discussion? The discussion touched on several paid advertising avenues: * Social Media Ads: Platforms like Pinterest, Facebook (Meta), and potentially others allow businesses to run targeted ads to specific demographics and interests. Zip code marketing was mentioned as a particularly effective strategy on Pinterest for reaching local customers. * Search Engine Ads (Implicit): While not explicitly detailed, the discussion of SEO inherently contrasts with paid search advertising (like Google Ads) where businesses pay to have their links appear at the top of search results. * Streaming Service Ads (TV/Online Video): Platforms like Vibe.co enable businesses to run video ads on streaming services like Netflix and Prime Video, reaching viewers with targeted advertising based on their viewing habits. * Podcast Ads: Similar to traditional radio, businesses can pay to have their ads featured during podcast episodes, reaching engaged listeners in specific niches. * Digital Billboards: Utilizing digital billboards for dynamic and potentially targeted advertising to people on the go. How to stay connected with me 🔗 >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our community for exclusive information 📥⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ >> ⁠⁠⁠Hire Your Driven-Results SEO Agency 📈 | Book A Call Today!…

We Don't PLAY! The SEO Marketing Podcast Show 🚀

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🤖 Navigating the New Google AI Mode for Competitive Share of Voice Branding with Favour Obasi-ike 1:16:56

2 days ago1:16:56

1:16:56

Meet Google AI mode , a new search experiment requiring application for access (which I got today). This feature provides AI-powered responses and follow-up capabilities, akin to other AI tools. I emphasize the importance for businesses to understand this shift, highlighting the necessity of a strong technical SEO foundation and relevant content to be discoverable. Furthermore, the discussion touched on Google Search Console , website performance as a car, the value of answering questions online, and the significance of platforms like Pinterest for business reach, ultimately urging businesses to adapt to evolving search technologies and build a solid online presence. Frequently Asked Questions: Understanding Google AI Mode and Its Implications 1. What is Google AI Mode? Google AI Mode is a new search experiment being rolled out by Google. It represents an evolution of the AI Overviews feature, aiming to provide more comprehensive, AI-powered responses to user queries. This experiment allows for follow-up questions, creating a more conversational search experience similar to interacting with other AI tools like ChatGPT. It signifies a shift in how Google Search may function in the future, integrating AI more deeply into the core search experience. 2. How is Google AI Mode different from current Google Search and AI Overviews? Currently, Google Search displays traditional listings along with AI Overviews for some queries, which provide brief AI-generated summaries. Google AI Mode appears to be a more immersive AI experience. Instead of just a summarized overview, users will engage in a more dynamic, conversational interaction with AI to get answers and explore topics. The interface itself on google.com is expected to change, potentially featuring an "AI Mode" alongside options like "Images" and "Videos." 3. How can I access Google AI Mode? Is it available to everyone? Access to Google AI Mode is currently limited. It is being rolled out as an experiment, and users need to apply and join a waitlist to potentially gain access. As of late March 2025 (based on the source's timeline), it appears to be available as a test within Google Labs and requires opting in. Furthermore, it seems testing is restricted to personal Gmail accounts rather than Google Workspace accounts. Initially, it's available in the US, with potential expansion to other regions in the future. 4. What are the potential benefits of Google AI Mode for users? Google AI Mode promises a more efficient and in-depth way to find information. Users can ask complex questions and engage in follow-up queries to refine their understanding without needing to navigate multiple traditional search results. This conversational approach could lead to quicker answers and a more guided exploration of topics, similar to having a knowledgeable assistant. 5. How might Google AI Mode impact businesses and website traffic? The integration of AI Mode could significantly alter how users discover websites. If AI-powered responses become the primary way people get information, websites that are not referenced or linked within these AI interactions may see a decrease in organic traffic. It will become crucial for businesses to ensure their content is high-quality, trustworthy, and easily understandable by AI algorithms to be considered as a reliable source. Being linked in AI responses could become a significant driver of relevant traffic. I hope you learn something new from the new Google AI Mode. ⁠⁠⁠⁠⁠⁠⁠⁠>> START YOUR 14-DAY FREE TRIAL WITH FLODESK FOR BETTER EMAIL MARKETING TODAY <<⁠⁠⁠⁠⁠⁠⁠⁠ How to stay connected with me 🔗 >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our community for exclusive information 📥⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ >> ⁠⁠Hire Your Driven-Results SEO Agency 📈 | Book A Call Today!…

We Don't PLAY! The SEO Marketing Podcast Show 🚀

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🎨 Design, Branding, and Expert Marketing Insights for Business Owners with Lisa Galea 🇦🇺 and Favour Obasi-ike 42:01

4 days ago42:01

42:01

Welcome to a fiery 🔥 conversation between Lisa Galea , a design and advertising expert from Australia, and the host of the "We Don't PLAY" podcast, Favour Obasi-ike . About Lisa Galea Lisa Galea a creative alchemist and serial entrepreneur based in the Byron Bay Hinterland, Australia. With over 30 yr experience in the adverting and design industry, Lisa’s seen it all. She's been on the inside of large brands such as Sotheby’s, Toyota and Penfold Wines and worked with smaller start-ups bring new products to market while building four successful businesses of her own. Lisa has a master’s in behavioral science of Adverting and is also trained in Brené Brown’s Dare to lead program. She currently serves as a business mentor for the Australian Governments Female Founders program and via zoom for the Australia Awards Alumni PNG Female Initiative: mentoring in Leadership and Confidence also running 2-day workshops on communication and confidence. Read more on The Futur website here >> About this episode We discuss the often-overlooked importance of design in conjunction with advertising for business owners . Lisa shares her background in advertising, design, and even science, emphasizing that effective visual communication builds brand confidence and consistency . The conversation explores how elements like fonts and overall presentation significantly impact customer perception and purchasing decisions . Lisa also touches upon common pitfalls for new business owners, the power of mindset, and the evolving landscape of design and technology . Ultimately, the discussion highlights the holistic nature of branding, where design, marketing, and advertising are interconnected in shaping a business's image and success . Contact Information Visit Lisa Galea's website here to work with her and her team. Frequently Asked Questions 1. How did Lisa Galea's background in science and early exposure to computers shape her career in design and advertising? Lisa Galea's initial studies in genetics and math instilled in her a problem-solving mindset, which she found surprisingly applicable to design. The transition to computer-based design in the early stages of her career provided her with a significant advantage, as she possessed skills that many established creatives lacked. This early adoption of technology allowed her to work on more complex and interesting projects in advertising, laying the foundation for her diverse and successful career. 2. What key insights did Lisa Galea gain from her experience in the wine label industry regarding design and marketing? Working with wine labels, Lisa realized the power of visual communication as "mini billboards" competing for attention. This experience underscored the importance of fonts and overall label design in immediately positioning a product and capturing consumer interest. She learned that even subtle design choices can significantly impact perceived value and brand recognition in a crowded marketplace. 3. Lisa Galea emphasizes that "design solves problems, it's not an art." What does she mean by this, and how should business owners apply this perspective? Lisa believes that at its core, design is about finding effective visual solutions to business challenges, such as attracting customers, conveying a brand message, or differentiating a product. This problem-solving approach contrasts with a purely artistic viewpoint that might prioritize aesthetics over functionality and strategic goals. Business owners should view design as a strategic tool to achieve specific objectives rather than just making things "look pretty." ⁠⁠⁠⁠⁠⁠⁠>> START YOUR 14-DAY FREE TRIAL WITH FLODESK FOR BETTER EMAIL MARKETING TODAY <<⁠⁠⁠⁠⁠⁠⁠ How to stay connected with me 🔗 >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our community for exclusive information 📥⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ >> ⁠Hire Your Driven-Results SEO Agency 📈 | Book A Call Today!…

We Don't PLAY! The SEO Marketing Podcast Show 🚀

1
SEO vs CRO: Website Heat Mapping with Microsoft Clarity for Business Growth Explained 📈 by Favour Obasi-ike 59:51

10 days ago59:51

59:51

The importance of understanding user behavior on business websites using tools like heat mapping , specifically highlighting the free platform Microsoft Clarity , is vital for high conversion rates. The conversation emphasizes how analyzing clicks, scrolls, and attention on web pages can reveal valuable insights for optimizing content and improving user experience . We also touch upon the significance of SEO tools , mentioning SEO Gets as a more comprehensive alternative to Google Search Console for deeper data analysis. Ultimately, the discussion underscores the need for businesses to actively analyze website data to enhance engagement and conversions. Frequently Asked Questions: Optimizing Your Website for Growth 1. Why is simply having a website and creating more content often not enough for business growth? While a website provides a presence and content aims to attract visitors, merely having them doesn't guarantee engagement or conversion. Businesses need to ensure their content is optimized for the right audiences and that website visitors can easily find what they need and take desired actions. Without understanding user behavior, efforts can be misdirected, leading to wasted resources and missed opportunities to connect with potential customers effectively. 2. What is website heat mapping and how can it benefit my business? Website heat mapping is a technique that visually represents user interaction on your website pages. It shows where users click, how far they scroll, where they spend the most time (attention), and general areas of engagement. By understanding these behaviors, businesses can gain valuable insights into what content resonates with visitors, identify areas of confusion or friction, and optimize their website for better user experience, engagement, and ultimately, conversions. 3. What are the key metrics or sections to focus on within a website heat map tool like Microsoft Clarity? Microsoft Clarity, a free heat mapping tool, typically provides insights through four main sections: * Clicks: Shows where users are clicking on your pages, indicating what elements they find interesting or interactive. * Scroll: Reveals how far down users are scrolling on your pages, helping you understand if they are seeing your key content and calls to action. * Attention: Highlights the areas of your pages where users spend the most time with their mouse movements, indicating what content captures their interest. * Area: Aggregates user interactions within specific zones of your webpage, providing a broader view of engagement. Analyzing these sections can help pinpoint popular content, identify drop-off points, and understand user navigation patterns. Hope you enjoy this episode today we went deep into this topic. ⁠⁠⁠⁠⁠⁠>> START YOUR 14-DAY FREE TRIAL WITH FLODESK FOR BETTER EMAIL MARKETING TODAY <<⁠⁠⁠⁠⁠⁠ How to stay connected 🔗 >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our community for exclusive information 📥⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ >> Hire Your Driven-Results SEO Agency 📈 | Book A Call Today!…

We Don't PLAY! The SEO Marketing Podcast Show 🚀

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From 6 Years to 6 Months: Speed Track 🏎️ Your Book Publishing 📚 with Porsché Mysticque Steele and Favour Obasi-ike 24:53

13 days ago24:53

24:53

“Storytelling is the key to unlocking your greatness.” ⁠Porsché Mysticque Steele is an Award-Winning Book Coach, TEDx Speaker, Independent Publishing Expert. I transform CEOs and Coaches into Thought Leaders by helping them publish highly-influential and impactful books. I support organizations with improving their team's productivity by strengthening their role as group members through the use of storytelling. Hint: Listen to the end of this episode to get ⁠⁠Porsché⁠⁠'s number. 👀 Talk to Porsche Steele today >> About this Episode This podcast excerpt features a conversation with ⁠Porsché , a book coach, who shares her personal journey and expertise in the self-publishing industry. She recounts her challenging past, including escaping a cult-like family situation, which ultimately led her to discover her passion for editing and publishing. She emphasizes the importance of a book for entrepreneurs to establish authority and thought leadership , explaining how to effectively structure and write a book by focusing on solving audience problems and incorporating personal stories. She also contrasts the typical six-year timeline for solo book completion with her accelerated process of around three to six months when working with a professional like her. She provides insights into the various stages of book creation, from ideation and outlining to writing, editing, and production, and offers a direct way for listeners to connect with her for publishing assistance. Use the contact form or email her at info@porschesteele.com . Enjoy this episode as you dive deeper into our conversation! ⁠⁠⁠⁠⁠>> START YOUR 14-DAY FREE TRIAL WITH FLODESK FOR BETTER EMAIL MARKETING TODAY <<⁠⁠⁠⁠⁠ Connect with us 🔗 >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our community for exclusive information 📥⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠…

We Don't PLAY! The SEO Marketing Podcast Show 🚀

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💡 Marketing in 2025: Content SEO vs Social Media Marketing with Favour Obasi-ike 1:14:25

14 days ago1:14:25

1:14:25

Marketing in 2025 can be daunting so I connected with my Marketing Club on Clubhouse App and discussed content SEO marketing versus social media marketing for businesses in 2025. Connect with Favour Obasi-ike on LinkedIn here >> Book a SEO Marketing Discovery call with Favour Obasi-ike on Calendly here >> We emphasize the importance of creating both content for search engines and building community awareness through social platforms. Integrating these strategies is crucial , with website content serving as a central hub and social media driving traffic and engagement. The conversation also touches upon leveraging different social media platforms , the power of consistent engagement, and the significance of having an email list to cultivate a direct connection with an audience. Real-world experiences and actionable tips are shared, highlighting the interconnectedness of content creation, SEO, and social media for business growth. Success in content SEO lies in providing those answers directly on your website. Key elements of content SEO marketing include: Answering questions: Creating website pages, blog posts, articles, and FAQs that directly address the needs and queries of your audience. Traffic generation: Aiming to drive organic traffic to your website by ranking for relevant keywords and search terms. Utilizing Google's insights: Paying attention to "People Also Ask" sections and leveraging resources like "Google Learn About" to understand the questions being asked in your niche. Diverse content formats: Encompassing text (blog posts, ebooks), audio (podcasts), video (YouTube), and visuals (infographics) all hosted on your website. These formats, with their respective file extensions (TXT, MP3, MP4, JPEG, PDF), contribute to your website's SEO. ⁠⁠⁠⁠>> START YOUR 14-DAY FREE TRIAL WITH FLODESK FOR BETTER EMAIL MARKETING TODAY <<⁠⁠⁠⁠ Connect with me 🔗 >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our community for exclusive information 📥⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠…

We Don't PLAY! The SEO Marketing Podcast Show 🚀

1
📈 LinkedIn Success Story: How to Build and Sustain a Wealthy 6-Figure Business Lifestyle with Shara Ruffin, LCSW 🇺🇸 and Favour Obasi-ike 28:16

19 days ago28:16

28:16

This podcast episode features Shara (LCSW, QCSW, ACSW, C-SWHC, BC-TMH) Ruffin , a LinkedIn expert, who shares her journey of building a high 6-Figure brand on the platform. Connect with Shara with her on social media here >> She discusses her early days as a therapist sharing mental health content, eventually embracing video to connect with her audience! Shara emphasizes the importance of building relationships, optimizing profiles, engaging with content, and leveraging LinkedIn's features for job seekers and entrepreneurs. The conversation explores strategies for personal branding, the significance of recommendations, and navigating LinkedIn's various recognition badges. Shara also highlights the value of company pages and underscores the need for authenticity in connecting with others on the platform. Ultimately, she advises listeners to define their goals and show up genuinely to maximize LinkedIn's potential. About Shara "I help social workers obtain licensing in record time, so you can continue helping others at the highest level. I have a 99% success rate. You want to know more, come talk to me.” Schedule a call with Shara on her calendar here >> Listen to Shara's podcast, "Journey to Licensure" here >> Frequently Asked Questions on this episode: 1. How did Shara initially start using LinkedIn, and what prompted her to become more active and visible on the platform? Shara began using LinkedIn around 2018 as a burnt-out therapist, primarily sharing articles about mental health related to her experiences as a former military wife. Initially, she focused on written content and amassed a following of about 30,000 without showing her face. The turning point came when another influencer, Chené, suggested she start creating videos to increase visibility and build trust. This led Shara to start posting daily videos about her life, which eventually resulted in a significant increase in her reach when she shared her journey of passing her board exams after 10 years. 2. What strategies did Shara employ to build her personal brand and leverage LinkedIn for business success? Shara's strategies included consistently sharing her personal journey, including struggles and failures, which resonated with her audience and created a sense of connection. She then transitioned to helping others pass their board exams for free, which later evolved into a successful business. She emphasized the importance of being authentic, showcasing skills, and building relationships on the platform. She used LinkedIn to position herself as an expert in her field, leading to opportunities like speaking engagements, awards, and being featured on LinkedIn's company page. 3. What key steps does Shara recommend for optimizing a LinkedIn profile, especially for individuals seeking job opportunities? Shara advises making sure your LinkedIn profile is complete, visually appealing (professional photo and banner), and functions as a landing page showcasing your skills and experience. She emphasizes actively engaging with the platform by posting content related to your interests and engaging with other people's posts. For job seekers, she recommends highlighting skills, showcasing talents, and demonstrating how you can contribute to potential employers. Leveraging features like LinkedIn Premium can also enhance visibility and access job-related resources. Listen to this episode to learn more about how to achieve LinkedIn success following Shara's expert advice! ⁠⁠⁠>> START YOUR 14-DAY FREE TRIAL WITH FLODESK HERE <<⁠⁠⁠ Connect with me 🔗 >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our community for exclusive information 📥⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Visit our Work & PLAY Entertainment company website 🌐⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠…

We Don't PLAY! The SEO Marketing Podcast Show 🚀

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Discovering Content Radar AI 🤖 / Schedule Your Social Media Posts using AI with Katia Yakovleva 🇩🇪 and Favour Obasi-ike 18:23

20 days ago18:23

18:23

Katia Yakovleva discusses Content Radar , an AI-powered workspace designed to give marketers superpowers by streamlining content creation and repurposing. Start Using Content Radar AI today: https://contentradar.ai/ The tool aims to automate marketing operations, enabling users to efficiently create omni-channel content for platforms like LinkedIn and X. Content Radar helps users transform existing content into ready-to-go posts, matching their brand's tone of voice and saving time. Features include a LinkedIn carousel AI tool, auto engagement capabilities, and Slack integration for team collaboration. Katia Yakovleva emphasizes that Content Radar offers cost-effective plans for solopreneurs and larger teams. The platform is designed to help businesses grow their presence and generate leads through optimized content marketing strategies. FAQ About Content Radar AI What is Content Radar AI and what problem does it solve? Content Radar AI is an AI-powered workspace for content marketing, designed specifically for B2B content. It solves the problem of tedious and time-consuming marketing operations, particularly content repurposing and omnichannel distribution. It allows users to input existing content (podcasts, videos, white papers, blog posts, etc.) and quickly transform it into ready-to-go, on-brand content for LinkedIn, Twitter (X), and other platforms, significantly reducing the time spent on content creation and distribution. The long term vision is to build a marketing OS for B2B content where all content is in one place. Which social media platforms does Content Radar AI currently support and are there plans to add more? Currently, Content Radar AI primarily focuses on LinkedIn and X (Twitter). However, there are plans to integrate with more platforms and content formats as the product evolves, ultimately aiming for an omnichannel content funnel approach. How does Content Radar AI ensure the security and authenticity of its integrations with platforms like LinkedIn? Content Radar AI works directly with the LinkedIn team and uses the official API for developers, ensuring that all integrations are up-to-date and secure. This direct collaboration and access to the official API guarantee the safety of user data and compliance with platform guidelines, minimizing the risk of losing native impressions. What are some of the key features offered by Content Radar AI? Content Radar AI offers a range of features, including: Content Repurposing: Transforms existing content into ready-to-go posts for various platforms. AI Social Media Manager: Acts as an AI social media manager by matching the user's tone of voice and brand. LinkedIn Carousel AI Tool: Creates on-brand LinkedIn carousels quickly, saving time on graphic editing. Auto Engagement: Allows users to invite coworkers to like and comment on posts, boosting initial engagement. Content Calendar: A collaborative content calendar to schedule content accross platforms. Slack Integration: Notifies team members of new posts for easy support and employee advocacy. Analytics Dashboard: Provides insights into the performance of your content across different platforms. AI Assistant: A conversational interface to interact with Content Radar via chat. Listen to this episode to learn more about Content Radar AI for scheduling posts for your business. ⁠⁠>> START YOUR 14-DAY FREE TRIAL WITH FLODESK HERE <<⁠⁠ Connect with me 🔗 >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our community for exclusive information 📥⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Visit our Work & PLAY Entertainment company website 🌐⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠…

We Don't PLAY! The SEO Marketing Podcast Show 🚀

1
🏡 Redesign your Home with Style: Interior Design Tips with Nelly Golddy 🇬🇭 and Favour Obasi-ike 25:53

20 days ago25:53

25:53

Happy International Women's Day and Happy Women's History Month! I just want to say on behalf of the We Don't PLAY community, we appreciate our women and every woman listening to this, thank you for being here and making a great impact in our world!!! 🌎 Welcome our first guest of the day (we have a 3 episode day run to celebrate our women), Nelly Golddy ! This episode was recorded on her birthday (02/14). Nelly Golddy, an interior designer, shares her journey into the industry on the We Don't PLAY podcast . She discusses how she started her business with limited capital, emphasizing the importance of using existing skills and taking initiative. Nelly highlights the need for continuous learning and adapting to evolving trends in interior design. She explains her client consultation process, stressing the importance of understanding their needs and balancing them with her expertise. The conversation explores budgeting for interior design projects and recommends involving an interior designer from the outset of any construction. She advises those considering redesigning their homes to research their style and seek inspiration online before consulting a professional. Frequently Asked Questions: Interior Design with Nelly Golddy 1. How did Nelly Golddy get started in the interior design business? Nelly was sponsored by the Mastercard Foundation to study interior decoration. While still in school pursuing her ACCA, she realized she could monetize her skills after friends frequently asked her to decorate their homes. Without initial capital, she created a flyer and sent it to her contacts, surprisingly receiving an overwhelming response. She emphasizes starting with available skills rather than waiting for perfect circumstances. 2. What advice does Nelly give to young entrepreneurs or individuals hesitant to promote their services? Nelly describes herself as a "forceful person" and encourages others not to fear rejection. She believes in pursuing goals relentlessly and taking inspiration from a higher power. She did not worry about being perceived as "too much" when promoting her flyer and was pleasantly surprised by the positive international and local response. 3. What is Nelly's perspective on the youth in her country (Ghana) and their approach to employment? Nelly observes a tendency among Ghanaian youth to rely heavily on securing corporate jobs after graduation, often leading to unemployment and a dependence on the government. She advocates for developing skills and starting small businesses to avoid prolonged periods of joblessness and build self-reliance. 4. How has Nelly's approach to interior design evolved over the past decade? Nelly emphasizes the importance of continuous learning and adaptation in the ever-changing field of interior design. She actively seeks to stay updated on new trends, learns from her past mistakes, takes courses, and attends conferences to improve her business and client relationships. 5. How does Nelly approach the initial consultation with a client who needs interior design? The consultation involves understanding the client's concept, even if the client struggles to articulate it. Nelly listens to their preferences, advises based on the space's constraints, and considers their budget. She aims to create a comfortable and relatable space that reflects the client's personality, balancing her professional expertise with the client's desires. Connect with Nelly Golddy via her website @ buukmenow.com or Instagram @nelly12golddy. ⁠⁠>> START YOUR 14-DAY FREE TRIAL WITH FLODESK HERE <<⁠ Connect with me 🔗 >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our community for exclusive information 📥⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Visit our Work & PLAY Entertainment company website 🌐⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠…

We Don't PLAY! The SEO Marketing Podcast Show 🚀

1
Why Do Small Businesses Need SEO? 🔎 A Comprehensive Guide for Small Businesses with Favour Obasi-ike 🎙️ 1:06:29

28 days ago1:06:29

1:06:29

Why do small businesses need SEO? It's a money or time factor. In my podcast, I explore the necessity of search engine optimization (SEO) for small businesses. I emphasize that SEO is crucial for competing with larger companies that heavily invest in paid advertising. I highlight the importance of answering customer questions through content creation, suggesting that this strategy helps businesses become credible and sustainable brands, drawing traffic and potential sales. I discuss key strategies, including using cost-per-click data to create targeted content, writing helpful articles, producing podcasts, and optimizing website PDFs. I further stress the importance of consistency, patience, and providing value to potential customers over time. Additionally, I emphasize cultivating the correct mindset. FAQ: SEO for Small Businesses 1. Why is SEO important for small businesses? SEO is crucial for small businesses because it levels the playing field. It allows you to compete with larger companies that have substantial advertising budgets by organically improving your visibility in search engine results. SEO helps more people find your business, connects you with those seeking your services, and establishes you as a credible and sustainable brand online. It provides a long-term strategy for growth, focusing on answering customer questions and providing valuable information. Paid advertising can be expensive and unsustainable, while SEO offers a cost-effective way to reach a wider audience. 2. How does SEO help small businesses compete with larger companies? Larger companies often invest heavily in paid marketing and advertising campaigns. SEO allows smaller businesses to gain visibility by focusing on organic search results. By answering questions on your website and creating content relevant to your target audience, you can improve your search ranking and attract customers actively searching for your products or services. This reduces reliance on expensive advertising and allows you to connect with customers looking for precisely what you offer. Essentially, SEO enables you to show dominance in your niche, even against larger competitors. 3. What are the first steps a small business should take for SEO? The initial focus of SEO should be technical. Ensure your website's backend is optimized for search engines to properly index and rank your content. If the technical aspects aren't in place, even the best content won't rank well. This means addressing issues like broken links, duplicated content, and ensuring server accessibility. Simultaneously, conduct thorough keyword research to identify the questions and phrases your target audience is using to find businesses like yours. Understand what your niche is and where your audience is. Once the technical foundation is strong, create valuable content that directly addresses these queries. ⁠>> START YOUR 14-DAY FREE TRIAL WITH FLODESK HERE << Connect with me 🔗 >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our community for exclusive information 📥⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Visit our Work & PLAY Entertainment company website 🌐⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠…

We Don't PLAY! The SEO Marketing Podcast Show 🚀

1
SEO Sundays: Landing Page Optimization with Favour Obasi-ike 📑 1:36:31

6 weeks ago1:36:31

1:36:31

Welcome to SEO Sundays where we will cover the importance of a landing page and how it is supposed to be optimized for search engines. Key SEO Factors to Consider: Landing Page Definition and Differentiation: A landing page is defined as a highly specific, targeted page with a clear singular goal, distinct from other website pages like blogs, product pages, "About Us" pages, or "Contact Us" pages. "A landing page is a place where people get one thing. They get one result... It's that specific, it's that targeted and it's that niche." "A landing page is different from a blog page. It's different from a product page, right? It's different from an FAQ page. It's different from an about page. It's different from a contact page. It's different from another page on your website." The Importance of Visibility and SEO: Having a website is not enough; it must be visible and connected to the target audience through effective SEO. A website that isn't ranking is essentially useless, even if it has great content. "There's no reason why your website should not be ranking. But because it's not connected, you can't see beyond what you're looking at because all you're seeing is a brick. It's a wall." "It's not just having a page, it's having a landing page that actually is being seen." Quality over Quick Fixes: While services like Fiverr and Upwork can offer quick solutions, building a brand requires attention to detail, quality materials, and a unique voice. "Yes, definitely please go there [Fiverr, Upwork, YouTube] if you want something that is quick, something that is very easy to understand, something that just gets you off your feet. But if you're looking for something that has your brand, your voice, your style, your code, your theme, your palette, things that you care about because there's detail." Do you need website development optimization? Click here to schedule a free website development consultation. Actionable Takeaways: Clearly define the specific goal of each landing page. Conduct thorough SEO audits and implement best practices. Prioritize a user-centric design with clear calls to action. Continuously monitor and analyze user behavior to optimize landing pages. Focus on providing genuine value and building trust with potential clients. Own your website domain and ensure you have full control. Always have the WHO WHAT WHERE shown Implement your landing page SEO or DIY with AI tools. Connect with me 🔗 >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our community for exclusive information 📥⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Visit our Work & PLAY Entertainment company website 🌐⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠…

We Don't PLAY! The SEO Marketing Podcast Show 🚀

1
🏈 Super Bowl Commercial Ads: Would You Spend $8 Million Advertising your Product or Service? Case Study Examples with Favour Obasi-ike | Marketing Club on Clubhouse 🏡 1:30:47

6 weeks ago1:30:47