029 The Power of Branding
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Manage episode 193557289 series 1595449
In today's episode, I discuss the importance of branding. Your brand identity is the image your company portrays to the world at large, to your customers or clients. When people look at your online presence, they should know what you do and that you bring value to the market. Your brand identity should be appealing to your target market and should be consistent in every printed piece you produce and across every online platform.
Consistency is important because it brings name recognition. If people see your logo and/or your brand colors online, they will recognize your snail mail brochure when it arrives, and vice versa. When people recognize your identity, your name is always brought to mind, which is helpful when they receive your email or see your social media posts.
If you have further questions about branding your business, reach out to me at info@wealthyesthe.com. You can also reach out to me, Neisha Weston, The Wealthy Esthe @thewealthyesthe, wealthyesthe.com, and Facebook group Wealthy Esthe.
51 episodes