Welcome to The Scaling Wellness Podcast - the podcast dedicated to sharing what, why, and how of scaling your wellness practice beyond yourself, as well as sharing inspiring stories of how others did it themselves. Join Darryl “DJ” Turner as he and his guests share everything you need to know about scaling your practice up, while scaling back your stress, responsibility, and client-facing hours. Listen to new interviews every Monday with a bonus episode every Thursday!
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Handcrafted Therapy Podcast: Business Conversations for Massage Therapists
Julie Alexander, Massage Therapist
The Handcrafted Therapy Podcast: Business Conversations for Massage Therapists will focus on massage therapy, marketing your service-based business, and self-care. Episodes will include information about the upcoming events, training, and products featured in the retail and center for self-care located in Plano, Texas. It will feature interviews with leaders in the industry of massage therapy and self-care with helpful tips that you can implement immediately!
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Welcome to The Health & Wellness Practitioners Podcast! Dr. Danielle and other guest experts talk about everything from getting your practice started, developing your clinical skills, growing your practice YOUR way, and dealing with the real stuff life burnout and work/life balance. Whether you’ve been practicing for decades or just started your journey, you’ll find something here for you!
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A top authority in massage therapy, muscle palpation, joint motion assessment, and the biomechanics of exercise. Give yourself the gift of being a sponge. Gain knowledge in areas that you care about. Drive, walk, exercise or run while listening to interviews with experts who are constantly reaching and expanding on second-layer knowledge in areas that relate to health and performance (physical and psychological). Guests are true professionals who have dedicated their lives to doing work that ...
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262 - Nicole and Brynn's Journey to Building Modern Mind Body and Achieving Sister Success
45:46
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261 - What To Do With Problem & Underperforming Employees
18:39
18:39
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Are you struggling with team members who just aren't meeting the mark? Whether it's a lack of motivation, skill gaps, or a negative attitude, dealing with underperforming employees can feel like a daunting task. In this episode, we dive deep into the strategies and techniques that can transform your most challenging employees into valuable assets. …
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260 - How Tara Grew From $0 To $30k/Month in 2 Years
32:57
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In this inspiring story, we've witnessed the remarkable transformation of Tara Tuverson's solo massage practice into a thriving group business, The Cove Massage Studio. From starting with zero clients in a new town to generating nearly $30,000 in monthly revenue, Tara's success was not mere luck, but the result of strategic planning, effective ment…
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Ep. 35: Building a Successful Massage Business with Valarie Karpiel
51:24
51:24
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In this episode of the Handcrafted Therapy Podcast, host Julie Alexander interviews Valerie Karpiel, a massage therapist and business owner in Jackson Hole, Wyoming. Valerie discusses her transition from education to massage therapy, her rapid rise in the industry, and her unique approach to combining therapeutic and relaxation massage techniques. …
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259 - Stop the Revolving Door and Master Employee Retention in Your Massage Business
20:13
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In this episode of Scaling Wellness Podcast, we tackle how to stop the revolving door of employee turnover that plagues many practices. Discover how to attract the right people by articulating your core values, avoid desperate hiring mistakes, and implement retention strategies that truly work. We dive into effective management practices, balancing…
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Rebroadcast - How To Scale From 0 → 12 Therapists In 3 Years (Or Less) | Emily Woodside of Purity Day Spa
30:07
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Today, Emily Woodside is the proud co-owner of Purity Day Spa, a full-service day and med spa in Oklahoma City, boasting 17 amazing team members. Emily and her husband founded Purity Day Spa after being inspired by their travels and visits to local spas. Despite not being massage therapists or aestheticians, they turned their vision into reality, g…
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258 - The Phases & Challenges From A $0 to $1Million Massage Business
22:23
22:23
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22:23
Get ready to be inspired as we uncover the secrets of growing your practice from zero to $10k, $50k, and even $100k per month. In this episode, we dive into the transformative journey of evolving from a hands-on business to an independent powerhouse, and ultimately creating a thriving enterprise that flourishes without you. Discover the strategies …
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Ep. 34: Embracing Technology: Transforming Massage Education with Greg May
51:56
51:56
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In this episode of the Handcrafted Therapy Podcast, host Julie Alexander interviews Greg May, a seasoned massage therapist and director of the massage therapy program at Parker University. Greg shares his personal story of overcoming a severe case of ulcerative colitis through massage therapy, which ultimately inspired his career change and lifelon…
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Ep. 33: Birth Support and Postpartum Wellness for Moms with Megan Prichard
48:47
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In this episode, Megan Prichard provides deep insights into the profound honor she feels in assisting women through childbirth and the critical support needed during the postpartum period. She shares valuable advice for massage therapists on assessing conditions like diastasis recti, and offering relief for breastfeeding-related strain. Megan also …
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257 - Unveiling the Wellness Architect: How BodyLogic Transforms Rural Wellness ft. Matthew E. Smith
33:27
33:27
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In this episode of The Scaling Wellness Podcast, I’ve had the privilege of learning about the inspiring story behind BodyLogic, an intimate boutique massage therapy practice in rural West Virginia. The founder, Matthew E. Smith, has built a business that goes beyond just relaxation, offering a comprehensive approach to wellness by blending differen…
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256 - Real Talk: Triumphs and Trials of Growing Your Massage Business
7:28
7:28
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In today’s compilation episode, we delve into the triumphs and trials of massage business owners navigating the ever-evolving wellness industry. Join us as we explore the raw and real stories behind the biggest struggles faced by these entrepreneurs on their journey to success. This episode features:s Dr. Jess Reynolds. holds a Doctorate in Acupunc…
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255 - 4 Things To Have & Do Before You Hire Your First Team Member
22:13
22:13
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In today's episode, we dive deep into essential strategies for practitioners looking to expand their teams. Transitioning from a solo operation to managing a team is a significant step, and we’re here to guide you through it with ease. In this episode, we discuss: The critical elements you need in place before expanding your team. Practical advice …
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254 - Diving into Diversity & Growth with Venise Dixon of Indulgence Health
43:02
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Welcome back to another episode of the Scaling Wellness podcast! Today, we're joined by Venise Dixon. Venise is the owner and founder of Indulgence Health, a boutique wellness practice in Maryland. After a career in engineering, Venise recognized the lack of representation for Black communities in the wellness industry. She trained in massage thera…
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Ep. 32: Discover the Art of Self-Care and Journaling with Julie Erickson
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In this enlightening episode of the Handcrafted Therapy Podcast, Julie welcomes guest Julie Erickson, a seasoned massage therapist and innovative journal creator. Dive deep into a discussion about the transformative power of journaling in achieving mind-body-spirit connection and self-awareness. Julie Erickson introduces her uniquely crafted journa…
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253 - 5 Books (and Key Lessons) To Level Up Your Business Mindset
26:55
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Get ready to supercharge your business mindset with a brand-new episode of the Scaling Wellness Podcast! In this solo deep dive, we're uncovering the game-changing secrets hidden within five powerhouse books. Whether you're a seasoned entrepreneur hungry for fresh insights or just dipping your toes into the world of business ownership, this episode…
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252 - Finding Your Practice’s Operating System ft. Eric Oliver of Beyond Exercise
47:32
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Welcome back to another episode of the Scaling Wellness podcast! In today's episode, we delve into the inspiring journey of Eric Oliver, a visionary physical therapist and the founder of Beyond Exercise, a comprehensive physical therapy and fitness facility. Born in California to immigrant Filipino parents, Eric was instilled with values of hard wo…
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251 - How To Fill Your Employee's Empty Schedules
30:24
30:24
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Are you currently facing challenges in retaining clients and ensuring a fully booked schedule for your team? In this insightful episode, we delve deep into providing you with practical and actionable advice on not only identifying your ideal clients but also crafting tailored marketing strategies that will resonate with them. Additionally, we offer…
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250 - Leading the Way: From Solo Wellness Pro to Team Boss
10:04
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In this special episode of the Scaling Wellness podcast, we delve into a pivotal transformation in the wellness industry: the shift from solo practitioner to team manager. Join us as we explore the profound changes in mindset experienced by wellness professionals as they transition into leadership roles. From navigating challenges to embracing grow…
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249 - How To Get To Where You Want To Go (Vision + Strategy)
25:33
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Welcome back to the Scaling Wellness podcast! In this episode, we dive into the crucial topic of navigating the journey from where you are in your business to where you want to be. We'll explore common hurdles, like lack of clarity and roadblocks, and provide actionable advice to help you find focus, address challenges, and propel your business for…
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Ep. 31: The Gentle Power of Craniosacral Therapy with Marni Matyus
34:04
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In this insightful episode of the Handcrafted Therapy Podcast, I welcome an exceptionally experienced guest, Marni Matyus, to delve deep into the nuanced practice of craniosacral therapy and its profound connection with the body. As we explore Marni’s journey from skepticism to specialization in the realm of medical massage therapy, listeners will …
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248 - How Meagan Doubled Her Revenue and Scaled Her Massage Business To $360,000 Per Year
33:47
33:47
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Welcome back to the Scaling Wellness Podcast! In part 2 of our conversation with Meagan Ford, the visionary owner of Integrated Massage and Wellness, we delve into her journey of transitioning from the treatment room to focusing on managing her massage therapy business. We will explore the pivotal moment when Meagan's revenue nearly doubled from th…
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247 - Expert Tips for Structuring Growth from Spa and Wellness Industry Leaders (Part 2 of 2)
20:48
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In this second part episode, we have delved into how our guests have structured growth in the wellness industry. Through their unique stories and valuable insights, they have shed light on both intentional and unintentional factors that have led to impactful scale. From expanding services to fostering well-being, our guests have shared their experi…
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246 - Mixing Magic and Relaxation: The Story of Wendy Piedad's Wand and Willow Spa
26:40
26:40
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In this episode, we explore the magical world of Wand and Willow Day Spa with its founder, Wendy Piedad. From leaving a career in criminal justice to becoming a passionate massage therapist and aesthetician, Wendy shares her journey of following her heart and opening a spa inspired by her love for Harry Potter and all things magical. She takes us t…
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245 - 3 Key Shifts To Creating A Massage Business That Runs Itself
22:54
22:54
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Are you a massage practitioner-owner feeling overwhelmed by the demands of running your business? Despite your hard work and success in attracting clients and generating revenue, do you find yourself trapped in a cycle of endless tasks and administrative duties that leave you feeling burnt out? It's time to shift towards creating a massage business…
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Ep. 30: The Art and Science of Zero Balancing with Dr. Michele Doucette
54:58
54:58
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In this episode of the Handcrafted Therapy Podcast join Julie as she delves into the transformative world of zero balancing with Dr. Michele Doucette. In this episode, they explore the remarkable intelligence of our bodies, their innate ability to perform complex functions, and the profound impact of intentional touch on our overall well-being. Dr.…
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244 - Uncovering Meagan Ford's Path to Success in the Wellness Industry with Integrated Massage
38:25
38:25
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38:25
Welcome to the Scaling Wellness Podcast where we delve into the stories and experiences of inspiring individuals. In this episode, we sit down with Meagan Ford, owner of Integrated Massage and Wellness in Dover, New Hampshire, to explore her journey in the wellness industry. Join us as we rewind to 2023 and explore Meagan's journey before she becam…
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243 - Expert Tips for Structuring Growth from Spa and Wellness Industry Leaders (Part 1 of 2)
13:22
13:22
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13:22
In this episode, we have delved into how our guests have structured growth in the wellness industry. Through their unique stories and valuable insights, they have shed light on both intentional and unintentional factors that have led to impactful scale. From expanding services to fostering well-being, our guests have shared their experiences and ch…
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Find Your Niche Expo - A Special Message from Julie Alexander
0:56
0:56
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Find Your Niche Expo: Saturday, February 24, 2024 Find your niche here! Get a demo done and check out all of the wonderful ways you can take your massage career to the next level. Demonstrations, product samples, snacks and drinks will be provided. 3303 N Central Expressway Ste 240, Plano, TX, United States, Texas To purchase attendee tickets ($5) …
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Ep. 29: Maximizing Earnings: Financial Insights for Massage Therapists with Craig Meunier and Brendan McBratney
46:03
46:03
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In this episode of the Handcrafted Therapy Podcast, host Julie Alexander welcomes guests Craig Meunier, owner of a Massage Envy franchise, and Brendan McBratney, a fellow franchisee, to discuss the ins and outs of the massage therapy industry. With valuable insights into the financial and professional considerations involved in choosing between wor…
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242 - Keys to Thriving: Essential Elements for Expanding Your Wellness Practice (Part 2 of 2)
15:50
15:50
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As your practice expands, it's important to incorporate certain elements to ensure seamless operations. This includes implementing efficient systems, utilizing the right tools, and growing your team with talented professionals. Although these factors may not have been necessary when your practice was smaller, they now play a vital role in maintaini…
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241 - Keys to Thriving: Essential Elements for Expanding Your Wellness Practice (Part 1 of 2)
13:56
13:56
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As your practice expands, it's important to incorporate certain elements to ensure seamless operations. This includes implementing efficient systems, utilizing the right tools, and growing your team with talented professionals. Although these factors may not have been necessary when your practice was smaller, they now play a vital role in maintaini…
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240 - Expert Tips for Growing Your Massage or Spa Business Through Client Attraction (Part 2 of 2)
18:53
18:53
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Are you looking to take your massage or spa business to the next level? If so, attracting new clients is essential for the growth and success of your business. In today's competitive market, it can be challenging to stand out from the crowd and capture the attention of potential clients. That's where a strategic and effective marketing approach com…
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Ep. 28: Challenging Traditions: Robert Gardner on Mat-Based Therapy and Modern Marketing Strategies
1:19:46
1:19:46
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Dive into the evolving landscape of massage therapy in Episode 28 of the Handcrafted Therapy Podcast with host Julie Alexander and guest Robert Gardner, an expert in mat-based massage based in Austin, Texas. Join the conversation as they explore the challenges and opportunities in the industry, including the rise of niche services and the need for …
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239 - Expert Tips for Growing Your Massage or Spa Business Through Client Attraction (Part 1 of 2)
13:55
13:55
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13:55
Are you looking to take your massage or spa business to the next level? If so, attracting new clients is essential for the growth and success of your business. In today's competitive market, it can be challenging to stand out from the crowd and capture the attention of potential clients. That's where a strategic and effective marketing approach com…
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Ep. 27: Inspiring Positivity and Growth in Massage Therapy with Ariana Vincent, LMT, MTI
45:08
45:08
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In this episode of the Handcrafted Therapy Podcast, host Julie Alexander is joined by the esteemed Ariana Vincent, a veteran in the massage therapy field with over 40 years of experience. Throughout the engaging conversation, Ariana shares her inspiring journey, wisdom, and passion for massage therapy, emphasizing the fusion of science and heart-ce…
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238 - Team Management Strategies for Spa Owners: Lessons from the Best in the Business (Part 2 of 2)
12:56
12:56
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In this part 2 episode, we have the privilege of hearing firsthand from these exceptional entrepreneurs who have mastered the art of managing their businesses like true professionals. They will be sharing their invaluable wisdom, strategies, and secrets that have propelled them to the top of their industry. Get ready to be inspired and equipped wit…
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237 - Team Management Strategies for Spa Owners: Lessons from the Best in the Business (Part 1 of 2)
14:48
14:48
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14:48
In this episode, we have the privilege of hearing firsthand from these exceptional entrepreneurs who have mastered the art of managing their businesses like true professionals. They will be sharing their invaluable wisdom, strategies, and secrets that have propelled them to the top of their industry. Get ready to be inspired and equipped with pract…
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236 - Transforming Your Massage Business: The Power of Finding the Right People
10:37
10:37
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Building a successful massage/spa business requires more than just skilled hands and a tranquil environment. It necessitates finding the right people and cultivating a team culture that reflects your values and enhances the overall client experience. By carefully selecting your team members and fostering a supportive and harmonious work environment…
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Ep. 26: Building a Sports Massage Empire: The Cross Function Sports Massage Method with Jenny Mapes
36:40
36:40
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In this episode of the Handcrafted Therapy Podcast, Julie sits down with Jenny Mapes, a former Olympic hopeful turned sports massage therapist and founder of Cross Function Academy. Julie first met Jenny at a lounge and was immediately impressed by her background in high jump training for the 2012 London Olympics. However, after not making the team…
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235 - Expert Insight: How Successful Spa Owners Choose Their First Hire for Unparalleled Excellence
11:54
11:54
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As your esteemed massage/spa business continues to thrive and flourish in the ever-growing market, the importance of carefully selecting the perfect first hire cannot be overstated. This decision holds the key to shaping the future success and reputation of your establishment. With the right first hire, you can confidently journey towards achieving…
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234 - Building a Wellness Empire: Transforming Your Massage/Spa Business into Multiple Locations
20:00
20:00
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20:00
Are you a massage or spa owner looking to expand your business to multiple locations? Congratulations on taking this exciting step towards growth and success! Going from one business location to two requires careful planning and execution, but with the right strategies in place, it can be a smooth and rewarding transition. In this episode, we will …
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233 - Opening Doors to Growth: The Mindset Shift from Solo to Team Management
9:54
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Making the transition from working solo to managing a team is a crucial shift that demands a change in mindset. By embracing this change, you open the doors to greater opportunities for growth and success. With a team by your side, you can tackle more significant challenges and achieve more significant results. So, if you're ready to take your care…
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Ep. 25: Evolving Techniques in Massage Therapy: A Deep Dive with Ke Kino Owner, John James
1:08:37
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In this episode of the Handcrafted Therapy Podcast, host Julie Alexander is joined by guest John James, owner of a massage academy. They delve into the fascinating practice of rebirthing and its impact on both the physical and emotional well-being of clients. John shares the transformative effects of applying light pressure to the dural tube and ho…
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232 - Mastering Interpersonal Skills to Becoming a Compassionate Leader
10:40
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As a massage and business owner, mastering interpersonal skills is crucial for your success. Building strong relationships with clients, employees, and colleagues can significantly impact your reputation and ultimately drive business growth. By effectively navigating interpersonal dynamics, you can enhance customer satisfaction, foster employee loy…
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Unlocking the right money mindset is essential for anyone aspiring to become a successful massage or spa owner. Developing a positive relationship with money can help you make informed financial decisions and set your business up for long-term success. By embracing abundance and adopting effective money management strategies, you can create a thriv…
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230 - Prioritizing Health and Setting Boundaries
12:06
12:06
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As a massage and spa owner, it is crucial to prioritize the health and well-being of both your clients and your staff. By setting clear boundaries and implementing strict health protocols, you can create a safe and relaxing environment for everyone. Not only does this ensure the safety of all individuals involved, but it also enhances the reputatio…
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229 - Avoid These Business and Team Management Mistakes to Create a Thriving Workplace
14:19
14:19
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In today's competitive business landscape, creating a thriving workplace is essential for success. However, it's easy for spa business owners to inadvertently make mistakes that can hinder growth and productivity. By avoiding these common pitfalls, you can foster a positive work environment that not only attracts top talent but also encourages coll…
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Ep. 24: The Power of Kindness: Transforming Business and Life with Julie Alexander
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Discover the incredible power of kindness in business and life. From a viral marketing campaign to inspiring stories of transformation, this podcast will challenge your perspective on kindness. But what happens when kindness alone isn't enough? Find out, in this intriguing episode that will leave you questioning the true limits of compassion. In th…
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Ep. 23: Elevating Massage Therapy with Chinese Healing Arts - Insights from Mandy Hatch
1:07:24
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Do you want to enhance the therapeutic effectiveness of your massage therapy practice and expand your holistic healing approach? Are you looking for a solution that will help you achieve these results? Look no further! In this episode, we have Mandy Hatch, an expert in integrating Chinese medicine into massage therapy, who will be sharing her knowl…
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Check out this special message from Julie! The Handcrafted Therapy podcast is on break this week as Julie returns from The World Massage Therapy Fesstival in North Carolina! The World Massage Festival: https://worldmassagefestival.com/ Connect with Julie Alexander and Handcrafted Therapy Join our email list! https://lp.constantcontactpages.com/su/H…
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