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Research Perch

Massage Therapy Foundation

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Research Perch is a podcast designed to help you learn how to use massage therapy research in your practice. Each episode digs into a specific article from the International Journal of Therapeutic Massage and Bodywork and unpacks it so you know how it applies to you. Grow your massage therapy practice and serve your clients better with the power of research!
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Welcome to The Scaling Wellness Podcast - the podcast dedicated to sharing what, why, and how of scaling your wellness practice beyond yourself, as well as sharing inspiring stories of how others did it themselves. Join Darryl “DJ” Turner as he and his guests share everything you need to know about scaling your practice up, while scaling back your stress, responsibility, and client-facing hours. Listen to new interviews every Monday with a bonus episode every Thursday!
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Game Change Your Biz

Elise Walton

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A podcast for the business focused trying to start their own business without breaking the bank by using the perfect strategy. This show takes a different spin and is a weekly show that will discuss such topics as setting up a business on a budget, time management and how to grow your business. We will also have interviews from successful entrepreneurs who will share their challenges and successes. The question is - are you ready to game change your business?
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Muscles to the Masses, the Podcast, talks muscles (of course!) along with discussions on all kinds of movement, recovery, and fitness. Join Julie Read to explore muscular anatomy and the worlds of massage therapy and fitness. Support this podcast: https://podcasters.spotify.com/pod/show/musclestothemasses/support
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Are you a physical therapist or physiotherapist looking for tips, tools, and strategies to work with more athletes, become a sports specialist or get a job in a sports setting...so you can finally enjoy the career that you’ve always dreamed of? If so, you’re in the right place...this podcast is for you. Your host is Dr. Chris Garcia, a physical therapist, business owner, entrepreneur, nationally recognized public speaker, and residency-trained sports specialist. Dr. Chris Garcia, PT, DPT, SC ...
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A top authority in massage therapy, muscle palpation, joint motion assessment, and the biomechanics of exercise. Give yourself the gift of being a sponge. Gain knowledge in areas that you care about. Drive, walk, exercise or run while listening to interviews with experts who are constantly reaching and expanding on second-layer knowledge in areas that relate to health and performance (physical and psychological). Guests are true professionals who have dedicated their lives to doing work that ...
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Let’s be real—if you’re running your wellness business without solid systems in place, you’re setting yourself up for stress, burnout, and stalled growth. In this episode of the Scaling Wellness podcast, I’m diving into the essential systems every wellness business owner needs to create consistency, improve efficiency, and scale without chaos. We’l…
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Let’s be real—if you’re running your wellness business without solid systems in place, you’re setting yourself up for stress, burnout, and stalled growth. In this episode of the Scaling Wellness podcast, I’m diving into the essential systems every wellness business owner needs to create consistency, improve efficiency, and scale without chaos. We’l…
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Listen in to Research Perch as MTF President Adrienne F. Asta, BA, LMT, speaks with author and educator Ruth Werner, BCTMB, about the upcoming 2025 International Massage Therapy Research Conference (IMTRC) in Alexandria, VA. Learn how attending can benefit you and your clients, explore speakers and topics, and find out how IMTRC impacts research in…
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What if the advice you’ve been following is actually keeping you stuck? In this episode of the Scaling Wellness podcast, I’m busting the five biggest myths that could be slowing down your business growth. Whether it’s marketing misconceptions, team-building struggles, or the fear of stepping back from hands-on work, we’re tackling the limiting beli…
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Feeling inspired by the fresh start of a new year? Let’s channel that energy into making 2025 your most successful and fulfilling year yet. In this episode, I’ll guide you through actionable steps to set goals that stick, build momentum, and create a sustainable plan for growth. We’ll break down the essentials—how to identify the right goals, avoid…
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How do you help athletes transition from recovery to long-term wellness? In this video, Dr. Chris Garcia breaks down the key steps for guiding athletes into effective wellness programs that support their performance, prevent re-injury, and promote a healthy, active lifestyle. Learn how to bridge the gap between rehab and peak performance with strat…
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Happy New Year! It’s that time when resolutions are fresh, motivation is high, and dreams for a better business are top of mind. In this special kickoff episode, I’ll guide you through how to turn those January resolutions into actionable strategies that bring real growth and revenue to your wellness business in 2025. We’ll discuss why many busines…
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Join Dr. Chris Garcia as he breaks down the top goals every sports physical therapist should set for 2025 to elevate their practice and achieve professional growth. From mastering cutting-edge techniques to building stronger client relationships, this video is packed with actionable insights to help you deliver exceptional care and thrive in your c…
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Happy New Year and welcome to a special episode of the Scaling Wellness podcast! As we kick off 2025, I’m taking a moment to reflect on the incredible stories and lessons shared by the amazing massage and spa owners featured on the podcast throughout 2024. From personal breakthroughs to business triumphs, these entrepreneurs opened up about their c…
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Hey there, and welcome back to the Scaling Wellness podcast! Over the years, I’ve had the privilege of working with hundreds of wellness business owners, and in today’s episode, I’m sharing the most impactful lessons I’ve learned from those experiences. These are the insights that can help you overcome common challenges, avoid costly mistakes, and …
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Are you too focused on impairments in your physical therapy practice? In this bold and thought-provoking episode, Dr. Chris Garcia explains why Impairments Are Bull$h!t and how shifting your perspective can lead to better outcomes for your patients. Learn why focusing solely on impairments might be holding you back and discover how to prioritize fu…
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Welcome back to the Scaling Wellness podcast! In this exciting series continuation, I’m diving into the next critical steps to help you double your wellness business revenue. If you’ve been looking for actionable strategies to break through your current ceiling and create sustainable growth, this episode is packed with insights you can’t afford to …
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How do you handle it when a client says, “It’s too expensive”? In this episode, I dive into how to overcome cost objections and communicate the true value of your services. If you’ve struggled with price objections in your cash-based practice, this episode will give you the tools to handle these situations with confidence and turn hesitant clients …
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Are you ready to take your wellness business to the next level? In this episode, I’m diving into the first steps of a proven framework to help you double your revenue. Whether you’re stuck at a plateau or just looking for fresh strategies, this is where the transformation begins. We’ll unpack the foundational changes you need to make, from mindset …
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Delivering bad news to athletes is one of the toughest parts of being a sports physical therapist. In this episode, Dr. Chris discusses how to handle these challenging conversations with professionalism, empathy, and clarity. Whether you’re addressing career-impacting injuries or smaller hurdles, this episode provides the tools to ensure your messa…
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Are you avoiding tough conversations with your patients? In this episode, Dr. Chris discusses the difficult conversations with patients and why addressing them head-on is crucial for your growth and success as a physical therapist. Learn how to tackle sensitive topics like patient compliance, treatment expectations, or even difficult business decis…
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Are you ready to cut through the noise and focus on what’s actually working in the world of wellness business marketing? In this episode, I’m diving into the strategies, tactics, and tools that are delivering results for wellness entrepreneurs right now. No fluff—just actionable advice you can start implementing today. We’ll explore the key trends …
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Are you considering becoming a sports physical therapist or just starting out in the field? In this podcast, I share the lessons and insights I gained throughout his journey in sports physical therapy. From managing high expectations of athletes to navigating the business side of a cash-based practice, learn what mindset shifts you need to make, an…
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Have you been throwing spaghetti at the wall, hoping your marketing sticks? Or maybe you've heard of the “one salad diet” but never thought about how it applies to running a successful wellness business. In today’s episode, I’m breaking it all down—how simplicity and focus can transform both your personal and professional life. We’ll dive into the …
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Listen in to Research Perch as MTF President Adrienne F. Asta speaks with Cynthia Price, PhD, MA, LMT, and Sarah Fogarty, PhD, LMT, about the Call for Abstracts relating to Massage and Mental Health for an upcoming special issue of the International Journal of Therapeutic Massage and Bodywork (IJTMB). Learn more about the scope of content for this …
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Do you ever feel like you’re tossing money at marketing and crossing your fingers it works? In today’s episode, we’re taking the mystery out of setting a marketing budget. I’ll walk you through three essential methods for determining the right budget for your massage or wellness business—whether you aim for steady growth or take your practice to ne…
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Do you understand the mental and emotional factors can significantly impact their rehabilitation outcomes? In this episode, Dr. Chris explains how mindset, motivation, and mental resilience play crucial roles in a patient’s recovery journey, and learn actionable strategies to help your patients stay engaged, optimistic, and committed to their progr…
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Are you posting on social media only to hear crickets? It’s time to change that! In today’s episode, I break down the two essential types of posts that will grab attention, get shares, and turn followers into paying clients. Whether you’re trying to reach new audiences or connect with your ideal clients, these strategies will give your social media…
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Are you having the correct approach to treating your athletes? Many physical therapists unknowingly fall into common pitfalls when working with athletes, often focusing on short-term fixes rather than long-term performance and recovery. In this episode, I break down why these approaches fail to meet the unique demands of athletic patients and share…
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Do you know the secret to building long-term patient loyalty as a cash-based physical therapist? This podcast dives into the strategies that keep clients coming back, even when their treatment is complete. If you’re struggling with patient retention or just want to create a clinic that thrives on loyal, returning clients, this episode is a must-lis…
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Are you struggling to crack the marketing code for your massage business? In today’s episode, I break down three powerful marketing frameworks that can help you consistently book more clients without burning out or relying on unpredictable word-of-mouth. Introducing "Seeds, Nets, and Spears"—strategies that will transform how you approach marketing…
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In this episode, I reveal the 3 Non-Negotiables Every Cash-Based PT Must Have to build a thriving and sustainable practice. Whether you're just starting out or looking to elevate your clinic’s success, these three foundational elements are critical to standing out in the competitive cash-based market. If you're ready to take your cash-based physica…
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Is word-of-mouth not cutting it anymore when it comes to growing your wellness practice? You’re not alone! In today’s episode, I dive deep into why relying solely on word-of-mouth can hold you back, especially as you grow and expand your team. Whether you’ve got a few therapists or a larger group, scaling beyond this stage requires a different mind…
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Tired of patient no-shows or drop-offs? Before you look for more new patients, use these simple tips to retain cash-pay patients. In this episode, Dr. Chris shares four ways to retain cash-pay patients before they drop off. If you want to keep your schedule full of cash-pay patients, this episode is perfect for you. Enjoy episode 167 on the Sports …
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In this episode, we catch up with Tracey Morris, owner of Therapeutic Massage and Wellness Spa, whose incredible journey has transformed her business and life. Tracy opens up about the challenges she faced as a solo practitioner, working 10-12 hour days, doing everything from massage therapy to laundry and emails. After connecting with us, she took…
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Feeling stuck at the $10k-$20k/month mark? If your business seems to hit a plateau, with revenue coming in waves and leaving you exhausted, you're not alone. In today’s episode, we dive into how to break through this frustrating barrier, exploring why it happens and the five crucial shifts you need to make to surpass it—beyond just ramping up marke…
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In today's episode, we delve into the inspiring entrepreneurial journey of Karen Awender, the founder of Uptown Haven Wellness Professionals, as she shares her experience of starting a business from the ground up in an undesirable area and transforming it into a thriving wellness center. With a year of hard work and dedication, Karen and her partne…
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Struggling to build your cash PT business? Concerned about your future in cash PT? Before you invest more money and time into your cash PT business, you need to determine if you have all of the skills necessary. In this episode, Dr. Chris provides six qualities to develop as a cash PT business owner. If you want to run a successful practice and avo…
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What if I told you that you could make more money, book more clients, and boost your profits—without investing in more marketing, adding new services, or expanding into retail? Sounds too good to be true, right? In this episode, I’ll reveal how some of my clients have doubled their business and hit six figures without spending an extra dime on mark…
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Have you ever felt like you didn’t know what to do with a complex patient or surgery? You didn’t know where to start but didn't want to look incompetent so you likely “faked it until you made it.” There is a simple framework to apply with instances like this and the great news is it’s honest and genuine. In this episode, Dr. Chris outlines the exac…
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Welcome to the Scaling Wellness podcast! In this episode, we delve into the inspiring journey of Nicole Miller, the determined owner of Miller Massage, a boutique day spa in Surprise Arizona. Nicole's story is one of resilience, as she shares her experiences of overcoming financial challenges to build a successful business from the ground up. Throu…
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Listen in to Research Perch as MTF President Adrienne F. Asta speaks with Spencer Pon, Gold Winner of MTF's 2023 Student Case Report Contest, about his winning case report, Massage Therapy for Ankle Mobility and Spasticity in an Adult with Cerebral Palsy: A Case Report. Pon’s research focused on the effectiveness of massage therapy in increasing an…
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Who can get better outcomes with a cash-pay patient - an insurance-based PT or a cash-based PT? Who would win? As cash-based PT becomes more attractive due to declining insurance reimbursements and burnout, PTs are at risk of wasting years and hundreds of thousands of dollars on building a business. In this episode, Dr. Chris shares how the insuran…
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Struggling to keep your clients coming back? If you’re sending new clients to your team but can’t seem to get them to rebook, this episode is for you. As we transition from summer to fall, many of my 1:1 clients face the same challenge. You’re great at what you do, but success isn’t just about attracting clients—it’s about retaining them. In this e…
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Wondering how to decrease the amount of drop offs from your schedule of cash-pay patients? Before you blame patients for non-compliance or seek out more skills to get better outcomes, start with these tips. In this episode, Dr. Chris shares the top three reasons WHY cash-pay patients drop off and HOW to prevent them in the future. If you want to ke…
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Are you looking to improve your clinical approach with cash-pay patients? Before you add more tools in your clinical toolbox, start by refining these five mistakes you’re making currently. In this episode, Dr. Chris shares five simple things you should improve to quickly improve clinical outcomes, enhance the patient experience, and grow your cash …
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Are you struggling with team members who just aren't meeting the mark? Whether it's a lack of motivation, skill gaps, or a negative attitude, dealing with underperforming employees can feel like a daunting task. In this episode, we dive deep into the strategies and techniques that can transform your most challenging employees into valuable assets. …
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Are you debating whether to complete a sports PT residency or start a cash-based PT practice? Are you stuck thinking if a residency will enhance your treatment or success in cash-pay services? After completing a sports PT residency, working in professional sports for 10 years, and scaling my cash-based PT practice to 3 locations with over 15 staff,…
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In this inspiring story, we've witnessed the remarkable transformation of Tara Tuverson's solo massage practice into a thriving group business, The Cove Massage Studio. From starting with zero clients in a new town to generating nearly $30,000 in monthly revenue, Tara's success was not mere luck, but the result of strategic planning, effective ment…
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Have you thought about growing a cash-based PT business? Before you waste time or money, Dr. Chris gives insight into the 3 most common misconceptions about starting a cash PT practice. In this video, Dr. Chris Garcia shares 3 critical things to consider before diving further into your clinical practice. If you want to move forward with your cash-b…
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In this episode of Scaling Wellness Podcast, we tackle how to stop the revolving door of employee turnover that plagues many practices. Discover how to attract the right people by articulating your core values, avoid desperate hiring mistakes, and implement retention strategies that truly work. We dive into effective management practices, balancing…
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Do you have a hard time discussing money with patients? Have you ever recommended a less-than-ideal plan of care or recommendation due to fear of patients judging you? If so, you're not alone. In this video, Dr. Chris Garcia shares his secrets to success with overcoming the fear of financial conversations with cash-pay patients. If you’re a cash-ba…
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Today, Emily Woodside is the proud co-owner of Purity Day Spa, a full-service day and med spa in Oklahoma City, boasting 17 amazing team members. Emily and her husband founded Purity Day Spa after being inspired by their travels and visits to local spas. Despite not being massage therapists or aestheticians, they turned their vision into reality, g…
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