Add 6-Figures of Revenue this Year with a Wellness Podcast

Wealthy Wellness Biz: Online Business, Branding & Marketing for Wellness Entrepreneurs

Hi and welcome to Wealthy Wellness Biz - I’m your podcast host Nicole Harlow – CEO of Brand Better, brand strategist and podcast producer for wellness businesses.

This is the place to be if you’re a wellness entrepreneur, health coach, functional medicine practitioner or naturopathic doc looking to turn your wellness biz into a WEALTHY wellness biz.

Today’s episode is about podcasting and if you’re interested in digging deeper into how a podcast can help you add 6-figures of revenue to your business in the next 12-months, I’d love to invite you to join our latest free masterclass using the link in the shownotes.

SO, here’s a fact: For 2023, I'm encouraging (ok, low-key begging) all of my wellness brand strategy clients that want to scale to multiple 6-figures and beyond to start a branded podcast.

Here's why ...

Every year, media groups like Statistica, Triton Digital, and Edison Research run digital media surveys to measure trends, understand listener behavior, and track podcast growth worldwide

• Over 60% of U.S. consumers listen to podcasts, and that number grows every year.
• 35-54 are monthly podcast listeners (the most popular age group for podcast consumption).
• Each week, more Americans listen to podcasts than have Netflix accounts.
• 80% of listeners listen to all or most of every podcast episode they start.

That’s just listenership and demographics, but it gets even more compelling when you dive into the marketing and purchasing power side of podcasting.

Podcasting is a highly effective marketing tool for wellness entrepreneurs looking to grow their reach.

Here’s how podcast stacks up as an advertising platform

• 60% of podcast listeners have bought something from a podcast ad.
• 72% of listeners who have listened to a podcast for four or more years have purchased a sponsored ad.
• 69% of respondents say podcast ads increase their awareness of products, brands, and services.
• 81% say they pay attention to podcast ads more than they do to radio, TV commercials, billboards, and even digital ads on social media.
• Ad revenue from podcasting is

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