Crafting Crypto Content Mastery: Lark Davis' Journey and Marketing Insights | S4 E13

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Lark Davis is a seasoned crypto investor and founder of Wealth Mastery, a weekly crypto newsletter with over 125,000 subscribers. He covers DeFi, NFTs, altcoins, technical analysis, and more. With over five years in crypto investing, Lark has made millions and also faced losses. His bold crypto price forecasts and educational content have garnered an impressive social media following, including 71 million views on YouTube. Lark has been featured in Cointelegraph and CoinDesk.

In our conversation, we explore how to create engaging and educational crypto content for both beginners and seasoned investors.

Specifically:

• Balancing content for new and experienced crypto enthusiasts
• The journey from discovering Bitcoin to becoming a full-time crypto content creator
• Challenges and strategies in scaling a crypto newsletter business
• Effective content repurposing across multiple channels
• Insights on technical analysis and market trends in crypto
• The impact of Bitcoin halving and ETFs on market dynamics
• Strategies for exiting positions during market peaks
• Understanding market sentiment and timing for maximum profit

This episode was recorded through a Podcastle call on May 7, 2024. Read the blog article and show notes here: https://webdrie.net/crafting-crypto-content-mastery-lark-davis-journey-and-marketing-insights/

Chapters

1. What drew you to cryptocurrency and how did your journey into the field begin? (00:02:16)

2. Do you have a team managing your newsletter and YouTube setup, while you create the content yourself? Also, is the content different between YouTube, the newsletter, and other platforms? (00:07:40)

3. Do you notice a difference this year compared to last year, particularly in marketing where there seems to be a resurgence in demand and interest? Have you observed a similar effect on your viewership? (00:09:30)

4. On average, How much time do you spend determining the type of content you want to create and deciding if you want to continue with it? (00:11:15)

5. Do you focus on a specific persona when creating content, or do you aim to serve both those familiar with Web3 and those who are learning? (00:13:03)

6. How do you manage the balance between conducting technical analysis of stocks and grasping the broader picture of a cryptocurrency? (00:14:26)

7. What are your expectations regarding the impacts of events like the Bitcoin ETF? (00:18:03)

8. Do you have an exit plan for Bitcoin, such as setting a target price to preserve your wealth? Any tips for navigating bull runs and bear markets? (00:21:40)