Marketing Strategies That Work in the Blockchain Space with Mantas Ciuksys | S3 E47

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Embark on a journey through the intricate world of Web3 with Mantas Ciuksys, VP of Content at Tatum, who brings a trove of knowledge from the summit of digital landscapes right to your ears. Our reunion with Mantas is more than just a nostalgic trip; it's an expedition to the cutting edge of blockchain technology and marketing innovation. Discover how Tatum is revolutionizing the way blockchain applications are developed and making strides with giants like Binance. We tackle the challenge of demystifying Web3 jargon, focusing on the real-world problems that blockchain can solve, and the significance of crafting messages that resonate with a broad audience.
Let's unlock the secrets of content strategy that engage and retain, transforming every interaction into an opportunity to captivate your audience. Explore the artistry behind content that speaks to users at different stages of their journey, from the first spark of awareness to the thrill of purchase, and beyond. In the vast expanse of the Web3 universe, Tatum's success stories emerge from their robust GitHub community and thriving Discord server—testaments to the enduring power of a well-crafted website as the linchpin of user engagement and conversion.
As our conversation draws to a close, we celebrate the essential role of community in the Web3 narrative—a force that not only validates but empowers businesses and developers alike. Marketing in this realm is an adventure, with its own set of puzzles, like high ad-blocker usage and the intricacy of paid campaigns. But with the promise of blockchain-driven marketing innovations on the horizon, we're on the cusp of a new era. Gratitude abounds for Mantas and his insights, and we extend an open invitation to our listeners: join the conversation, share the knowledge, and become an integral part of the Web3 community's growth and success.
This episode was recorded through a Podcastle call on January 24, 2024. Read the blog article and show notes here: https://webdrie.net/marketing-strategies-that-work-in-the-blockchain-space-with-mantas-ciuksys/

Chapters

1. Could you briefly introduce yourself in about a minute? (00:01:34)

2. Can you provide an overview of Tatum's platform and how it streamlines blockchain application development for Web3? (00:02:59)

3. What does the marketing strategy for Tatum look like, and what unique approaches do you think are effective for promoting blockchain development through Tatum's platform? (00:04:41)

4. Are you implementing strategies similar to combining data, free domain names, and social media targeting to identify and reach potential users/consumers, as discussed by other guests on the podcast? (00:08:06)

5. How do you approach content creation with your audience in mind, especially from the perspective of your VP of Content? (00:09:47)

6. What are the most popular channels Tatum utilizes for content distribution? (00:14:03)

7. How does Tatum utilize community building, especially in comparison to Web2's centralized approach? (00:15:31)

8. Does Tatum employ a combination of organic growth strategies and paid advertising campaigns to expand its reach, and if so, to what extent? (00:17:45)

9. How can blockchain technology be utilized effectively in marketing campaigns? (00:20:40)

10. How can blockchain wallets potentially provide a solution for challenges related to cookies and remarketing on websites, particularly in terms of privacy and user control over data sharing? (00:22:54)

11. What excites you most about being in the content industry in Web3 right now? (00:24:16)