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Redefining Marketing in the Age of Web3 and AI: Profound Insights with Ari Lightman, Professor Digital Media & Marketing from Carnegie Mellon University | S3 E22
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Ready to see the marketing landscape through a fresh lens? Buckle up as we welcome Ari Lightman, a digital media and marketing professor from Carnegie Mellon University's Heinz College, and an expert in digital transformation. Ari guides us through a captivating journey into the world of Web3 and how it's reshaping the intersection of marketing and IT. We unravel the evolution of digital touchpoints, highlighting the shift from product-focused to value-driven marketing and the significance of this change in the dawn of Web3.
We also turn our spotlight on AI, an undeniable game-changer in personalized content delivery and user engagement. Ari offers his profound insights on how AI is revolutionizing the way we analyze data, create content, and comprehend disparate audience segments. We navigate the possibilities and challenges of integrating social data and blockchain data - a critical aspect of leveraging Web Three for marketing. Get ready for an enlightening discussion on the future of customer experience in the age of Web3 and AI. Let's redefine the boundaries of marketing together.
This episode was recorded through a StreamYard call on October 12, 2023. Read the blog article here: https://webdrie.net/redefining-marketing-in-the-age-of-web3-and-ai-profound-insights-with-digital-expert-ari-lightman-from-carnegie-mellons-heinz-college-unveiling-the-future-of-customer-experience/
Chapters
1. How do you see the convergence of marketing and IT evolving in the age of Web3? (00:01:20)
2. How does AI impact personalized content delivery and user engagement? (00:05:14)
3. What are your thoughts on how AI is integrated into personalization within Web3 and the Metaverse? (00:10:43)
4. As marketers, should we proactively adapt our strategies for the impending shift to Web3, even though it's not fully established yet? (00:17:05)
5. Could you share insights from your analysis of social data and your experiences with students? (00:20:26)
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