Revamping Business Strategy with Web3 Analytics: The Cookie3 Experience with Filip Wielanier | S3 E37

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Imagine being able to understand your customer's journey in the Web3 world like never before. This episode promises to change the way you view marketing analytics, as we delve into the fascinating insights of Filip Wielanier, co-founder and CEO of Cookie3. He takes us through the intricate process of merging off-chain and on-chain data to revolutionize the marketing funnel. We discuss how Cookie3 has helped companies optimize marketing budgets and strategize for maximum impact. Filip even shares a compelling case study from a company that successfully streamlined its strategy, thanks to Cookie3.
As we journey deeper, we uncover the critical importance of privacy compliance in Web3 analytics. Filip explains how Cookie3 remains committed to GDPR compliance and data anonymity, making it a trustworthy choice for businesses. We also shed light on the potential of AI in unraveling valuable insights in this domain. One of our highlights includes a success story where a client astonishingly cut down their customer acquisition cost by 60% with Cookie3's campaign manager. This episode is an eye-opener for those in the Web3 marketing space or anyone curious about how merging off-chain and on-chain data can transform their business.
This episode was recorded through a StreamYard call on November 8, 2023. Read the blog article here: https://webdrie.net/revamping-business-strategy-with-web3-analytics-the-cookie3-experience-with-filip-wielanier/

Chapters

1. Filip, could you share the story behind Cookie3 and the specific gap in the Web3 marketing space that you noticed and are addressing on the podcast? (00:00:39)

2. Can you provide an example from the analysis conducted with Cookie3, either by you or your clients, to illustrate how your tool operates? (00:03:13)

3. Could you share an example of how the analytics provided by your tool have influenced or changed strategies for companies entering the market? (00:06:20)

4. How crucial do you consider the accessibility of your platform for users in the Web3 space? (00:08:31)

5. Can you share a success story or a notable case, without disclosing the client's name, that highlights the impact of your platform? (00:10:25)

6. Do you also consider ethical considerations, and do you perceive any differences in ethical considerations between what you're doing now in Web3 compared to Web2? (00:12:41)

7. How do you envision the evolution of Web3 analytics in the near future, and do you see a significant role for AI in this space? (00:15:20)

8. How do you balance innovation and creativity with project management? (00:16:44)

9. What advice do you have for marketers, entrepreneurs, and those transitioning from Web2 to Web3 to stay ahead amidst the ongoing changes? Any personal tips you follow? (00:18:46)