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The Impact of Blockchain Technology on Ad Targeting with Asaf Nadler | S4 E10
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Asaf Nadler is the CEO and co-founder of Addressable, specializing in data-driven user acquisition for Web3. Asaf has 18 years of experience in data analytics and holds a PhD in software engineering focusing on big data analytics, AI, and blockchain.
In our conversation, we explore how Addressable is transforming digital marketing practices for the Web3 space.
- How Addressable associates on-chain data with social data to understand and target Web3 audiences
- Integrations with platforms like Twitter, Reddit, and display ad networks to reach users where they spend time
- The role of AI in identity matching, attribution, and campaign optimization
- Case studies and success stories of effective Web3 marketing campaigns
- Asaf's excitement about the shift of Web3 into the mainstream and the need for better marketing infrastructure
- Recent integrations with mobile analytics partners and automated campaign optimization
⚠️ If you want to try out Addressable yourself, use coupon code WEB3CMO on the payment page, it will give you 10% off.
This episode was recorded through a Podcastle call on April 25, 2024. Read the blog article and show notes here: https://webdrie.net/the-impact-of-blockchain-technology-on-ad-targeting-with-asaf-nadler/
Chapters
1. Can you share your journey to co-founding Addressable? (00:01:45)
2. Can you explain how you're integrating blockchain technology to transform current digital marketing practices? (00:06:37)
3. How does your blockchain technology work with X (formerly Twitter)? Considering the potential friction between social platforms and blockchain, how do you make it effective? (00:08:31)
4. Does AI play a role in your business tools or operations? (00:13:12)
5. Can you explain the types of reports and analytics we can expect from Addressable? (00:17:18)
6. Can you provide a practical example or success story of a campaign to illustrate how it works? (00:19:25)
7. What excites you most about the current developments within your company, Addressable, or in the market as a whole? (00:21:45)
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