It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Navigating disruption across marketing and business management with CEO and ex-CMO Jonathan Anastas
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Content provided by Wharton Executive Education Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Wharton Executive Education Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, I have a chance to talk to Jonathan Anastas who is CEO of Clash TV and was formerly the CMO at One Esports. As part of his career journey, he had a chance to market iconic games like Guitar Hero at Activision Blizard and launch new games like Call of Duty.
37 episodes
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Manage episode 398197016 series 3278228
Content provided by Wharton Executive Education Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Wharton Executive Education Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, I have a chance to talk to Jonathan Anastas who is CEO of Clash TV and was formerly the CMO at One Esports. As part of his career journey, he had a chance to market iconic games like Guitar Hero at Activision Blizard and launch new games like Call of Duty.
37 episodes
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Similar to Wharton Executive Education Podcast
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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