The Story of Rotomix - with Kelly Whitman President & COO of Rotomix

What Color is Your Tractor?

In this episode, Chrissy Wozniak sits down with Kelly Whitman, President & COO of Roto-mix

ROTO-MIX has built its reputation as the leading manufacturer of livestock mixing and feeding equipment, compost mixing equipment and manure spreaders by continually setting standards for the industry. The company was founded in Dodge City, Kansas by Ben Neier and Bill Pullen in 1984. Since that time, ROTO-MIX has grown to include additional manufacturing facilities in Hoisington, Kansas and Sunnyside Washington as well as a retail location in Scott City, Kansas. The marketing arm has over 100 dealers providing local sales and service in the U.S. and sales in over 40 international markets. With an in-house engineering department the company’s leading edge developments specifically meet the ever-changing requirements of the cattle and dairy feeding industry. ROTO-MIX has successfully filed several patents related to the livestock mixing and feeding equipment. As important as our patents are, our most valuable commodity is our 100+ skilled and dedicated employees. Each and every one of them is committed to delivering a superior product to our dealers and end-users.

"Ben and Jim Copeland were the first two to do this and that’s why the company originally was called BJM, for Ben and Jim Manufacturing. Ben was actually the father of the feed mixer, because before Ben invented the auger box there really wasn’t any way to mix feed in the early 60s. Then he kind of decided he had something going, he had something that worked pretty good, and kind of one of those things - the neighbor sees it and he says I want one, and the other neighbor sees one and he wants one. And Ben started manufacturing the auger mixers." Kelly Whitman

FASTLINE AUCTIONS
Auctions is the only auction platform with over 40 years of data to target more farmers than any other. We also make it super simple for our customers – our auctions are embedded directly into Fastline.com’s current website listings, so there’s no need for buyers to visit a separate website.
Learn more at Fastline.com!

North American Ag is devoted to highlighting the people & companies in agriculture who impact our industry and help feed the world. Subscribe at https://northamericanag.com
Hear more stories of the ag brands you love and the ag brands you love to hate? Hear them at https://whatcolorisyourtractor.com
Need help with your agriculture based company's marketing strategy? Visit https://www.northamericanag.com/full-service-agri-marketing