"Innovation Can't Be Random" with Steven Forth of Ibbaka

What The Tech?

Today I am thrilled to welcome to the show Steven Forth, Co-Founder and CEO of Ibbaka.
At Ibbaka, their focus is on helping SaaS companies set pricing models that align with the true value they deliver, helping drive increased revenue, profitability and customer retention in the process. Through both the Ibbaka Valio Platform and through consulting that is informed by research and data, Steven and his team are helping SaaS companies “achieve greatness” in the subscription economy.
And few people are more qualified than Steven to help steer this effort. His journey as an entrepreneur has seen him lead innovative businesses in both the US and Canada, while he’s consulted on go-to-market strategies, value management and pricing for a wide breadth of exciting products and services. He’s even been identified as one of the leading experts in B2B pricing by Openview, combining design and decision making frameworks with value management and pricing strategy to help SaaS businesses grow.
It’s an impressive and exciting mission, and I couldn’t be happier to have Steven join us to discuss his takes on the innovation economy, what it takes to succeed in today’s market, and what’s in store for Ibbaka in 2024.

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Intro and Outro music provided by Dennis Ma whose mixes you can find on Soundcloud at DJ DennyDex.