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Deciem Aquired by Estée Lauder at 2.2 Billion, BECCA Cosmetics Calls it Quits, Spectrum Collections x Katie Jane Hughes Collab & more!
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What’s New in Beauty is a series where Nia Lee, CEO + Founder of Socialee Media Agency talks all things new and exciting within beauty, makeup, skincare, wellness — you name it!
Check out today’s episode and let me know your thoughts on all the latest beauty news. Timestamps are included below as well so jump to the topics that intrigue you the most.
0:00-0:18 — Introducing the Series
0:18- 1:21 — @deciem #TheOrdinary to be fully acquired by Estée Lauder at 2.2 billion valuation
1:21-2:35 — #BeccaCosmetics calling it quits and officially closing in September 2021
2:35-3:27 — #BlackOwned wellness brand @itsbrowngirljane drops a juicy #sneakpeek for a gummy product launch
3:27-4:43 — @spectrumcollections 25-Piece Brush Set collab w/ @katiejanehughes launches & sells out in 2 hours
4:43-5:07 — Fangirling over @cynthiaerivo completely showing UP & showing OUT for #GoldenGlobes2021
Follow Nia on Instagram! Interested in hiring her to help take your beauty brand to the next level on social media? Connect with her ASAP.
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