Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
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Content provided by Tiffani Bova: Interviews with Seth Godin, Naomi Simson, Nancy Duarte, Whitney Johnson, Martin Lindst and Tiffani Bova. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tiffani Bova: Interviews with Seth Godin, Naomi Simson, Nancy Duarte, Whitney Johnson, Martin Lindst and Tiffani Bova or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Tapping Into Experience Innovation with Allen Adamson
Manage episode 374519293 series 2930709
Content provided by Tiffani Bova: Interviews with Seth Godin, Naomi Simson, Nancy Duarte, Whitney Johnson, Martin Lindst and Tiffani Bova. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tiffani Bova: Interviews with Seth Godin, Naomi Simson, Nancy Duarte, Whitney Johnson, Martin Lindst and Tiffani Bova or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Welcome to the What's Next! Podcast with Tiffani Bova.
This week I’m thrilled to bring you an episode of What’s Next! Podcast with a distinguished branding expert, Allen Adamson.
For the past several years, Allen has been an adjunct professor at New York University's Stern School of Business, where he also serves as the brand expert in residence at Berkeley Center for Entrepreneurship.
His previous books, including Brand Simple and, most recently, Shift Ahead, are used as textbooks in higher education business programs nationwide.
His latest book, Seeing the How, spotlights companies that have radically changed working life as usual by identifying and reimagining a whole new way to provide an overall better customer experience.
THIS EPISODE IS PERFECT FOR… marketers who want to reimagine the customer experience.
TODAY’S MAIN MESSAGE… delivering a satisfactory product is no longer a strong enough competitive advantage. In a sea of competition, Allen argues the way to stand out is to provide an exceptional customer experience. He details 8 lenses that will reveal the areas where a company can stand out.
WHAT I LOVE MOST… you can’t rely on customers to spearhead your innovation. Although surveys can provide meaningful insight, most customers don’t know how their life could be better. Instead, Allen suggests offering ideas to customers and then assessing their feedback.
Running Time: 26:29
Find Tiffani on Social:
Find Allen Online:
Allen’s Book:
261 episodes
Share
Manage episode 374519293 series 2930709
Content provided by Tiffani Bova: Interviews with Seth Godin, Naomi Simson, Nancy Duarte, Whitney Johnson, Martin Lindst and Tiffani Bova. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tiffani Bova: Interviews with Seth Godin, Naomi Simson, Nancy Duarte, Whitney Johnson, Martin Lindst and Tiffani Bova or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Welcome to the What's Next! Podcast with Tiffani Bova.
This week I’m thrilled to bring you an episode of What’s Next! Podcast with a distinguished branding expert, Allen Adamson.
For the past several years, Allen has been an adjunct professor at New York University's Stern School of Business, where he also serves as the brand expert in residence at Berkeley Center for Entrepreneurship.
His previous books, including Brand Simple and, most recently, Shift Ahead, are used as textbooks in higher education business programs nationwide.
His latest book, Seeing the How, spotlights companies that have radically changed working life as usual by identifying and reimagining a whole new way to provide an overall better customer experience.
THIS EPISODE IS PERFECT FOR… marketers who want to reimagine the customer experience.
TODAY’S MAIN MESSAGE… delivering a satisfactory product is no longer a strong enough competitive advantage. In a sea of competition, Allen argues the way to stand out is to provide an exceptional customer experience. He details 8 lenses that will reveal the areas where a company can stand out.
WHAT I LOVE MOST… you can’t rely on customers to spearhead your innovation. Although surveys can provide meaningful insight, most customers don’t know how their life could be better. Instead, Allen suggests offering ideas to customers and then assessing their feedback.
Running Time: 26:29
Find Tiffani on Social:
Find Allen Online:
Allen’s Book:
261 episodes
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Similar to What's Next! with Tiffani Bova
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…
continue reading
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continue reading
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…
continue reading
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…
continue reading
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…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
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continue reading
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continue reading
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