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23. Why Legitimation Matters

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Manage episode 407839799 series 2924818
Content provided by Michael Gough. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Michael Gough or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Launching a business is exhilarating, but statistics can be daunting. Did you know, nearly 40,000 businesses launched last year? Yet roughly 20% face the harsh reality of failure within their first year. In a world inundated with startups, standing out and establishing credibility is paramount. Enter Dr. Norman Fraser, a seasoned entrepreneur with a knack for successfully navigating the business landscape. Join us as we delve into the concept of legitimation - the process of moving a groundbreaking idea from the fringes to the forefront. If you're a trailblazer in the startup realm, eager to challenge conventions and carve your niche in the market, this conversation is for you.

  continue reading

23 episodes

Artwork
iconShare
 
Manage episode 407839799 series 2924818
Content provided by Michael Gough. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Michael Gough or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Launching a business is exhilarating, but statistics can be daunting. Did you know, nearly 40,000 businesses launched last year? Yet roughly 20% face the harsh reality of failure within their first year. In a world inundated with startups, standing out and establishing credibility is paramount. Enter Dr. Norman Fraser, a seasoned entrepreneur with a knack for successfully navigating the business landscape. Join us as we delve into the concept of legitimation - the process of moving a groundbreaking idea from the fringes to the forefront. If you're a trailblazer in the startup realm, eager to challenge conventions and carve your niche in the market, this conversation is for you.

  continue reading

23 episodes

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