Episode 281: Marisa Thalberg - MVP of the (ad) Super Bowl: Lowe's CMO

Why Not Now? with Amy Jo Martin

Marisa Thalberg is one of the most iconic CMO’s out there. She is the Executive Vice President and Chief Brand & Marketing Officer at Lowe’s Companies, Inc. Marisa has previously worked for Estee Lauder Companies, Revlon, J. Walter Thompson, as well as built Taco Bell into the lifestyle brand we know it to be today.

In this episode, recorded live at the Cannes Lions Festival in France; the advertising Super Bowl, Amy Jo and Marisa discuss weaving in and out of business and life. You’ll dive into Marisa’s strong and desirable whisper brand, learn how to make a major life move with kids, hear the key to creativity and learn how Marisa rebranded from a corporate perspective.

Marisa talks about the importance of seeing peers as humans and not just coworkers.

Marisa is also the Founder of Executive Moms - a resource and online community for Executive Moms. She recognized a need in this niche 20 years ago and came up with a solution. For Marisa, it was not about creating a business, but rather creating a resource.

The untouchable influence and power Marissa has is incredible, and on top of that she leads with grace, warmth and a sturdy, steady confidence. She communicates with clarity and authenticity.

A huge thanks to Teads for hosting this conversation on the Teads Yacht.

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