Wild Moos Podcast: Episode 11 - Save Water, Drink Champagne

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Unveiling the Journey of Transformation and Resilience in Branding
Join us as we embark on a captivating exploration of branding's transformative power, where shifts in identity can send ripples through the market, invoking both challenge and opportunity. In this episode, we delve into the remarkable evolution of household names, examining the pivotal transition of GMTV to Daybreak—a journey fraught with challenges yet rich in lessons on brand resilience and adaptability.
We venture further into the complex world of social media, uncovering its double-edged sword: a realm that can entangle brands in controversy, yet also offers unprecedented opportunities for growth, learning, and stronger audience connections. This dichotomy underscores the critical importance of navigating the digital landscape with agility and authenticity.
Celebrating Brands That Resonate with Authenticity
Raising a glass to the brands that have seamlessly woven themselves into our lives, we celebrate the likes of Oliver Bonas, Pret, and John Lewis. These brands have not only captured our loyalty but have also become synonymous with genuine customer engagement, setting benchmarks for authenticity in the corporate world.
From the inspiring tales of Brew Dog's craft beer revolution to the cherished moments spent in culinary gems like Roka, we salute the experiences that leave an indelible mark on our hearts and memories. These stories are testaments to the enduring power of brands that prioritise meaningful connections over mere transactions.
A Toast to Our Journey Together
As we conclude, we envelop you, our cherished listeners, in a warm embrace of gratitude and support. Together, we've traversed the dynamic terrains of life and business, celebrating the resilience and multifaceted nature of branding. Let's continue to inspire and uplift each other on this shared journey of discovery and growth.
Show Notes and Resources
Onward Book (Starbucks Story): Dive into the revitalising journey of Starbucks as it reclaims its essence. Find it here: https://amzn.eu/d/2d5lkGK
Seattle Fish Market: Experience the vibrant energy and lessons from the world-famous fish market: https://www.youtube.com/watch?v=3azPwinY1oE
Connect with Our Guests
Nicole Bilham, the visionary behind WildBird Marketing Agency, crafts strategies that make brands soar. Discover more at WildBird Marketing: https://wildbirdmarketing.co.uk/
Amy Lewis of The Mooeys Group, navigates the beauty industry with a blend of humor, warmth, and expertise. Explore the Mooeys experience at www.mooeys.co.uk | For franchise opportunities, visit www.mooeysfranchise.co.uk | Delve into MooSkin at www.mooskin.co.

Nicole Bilham of WildBird Marketing Agency
https://wildbirdmarketing.co.uk/
Amy Lewis of The Mooeys Group
www.mooeys.co.uk | www.mooeysfranchise.co.uk | www.mooskin.co

Chapters

1. Exploring Champagne (00:00:00)

2. Rebranding and Brand Damage in Media (00:11:27)

3. Brand Authenticity and Business Growth (00:21:46)

4. Brands, Customer Experience, and Small Gestures (00:29:40)

5. Favorite Brands and Emotive Connections (00:35:35)

6. Support in Times of Need (00:48:53)