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Wild Moos Podcast: Episode 12 - Back To Basic Bitches
Manage episode 401826131 series 3532373
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Step into the vibrant world of Moos Beauty Salon as we share the challenges and successes that come with growth and renovation. Discover the personal touch we've added to our space, from DIY wallpapering to incorporating pre-loved furniture that adds character to the salon. We take pride in our recent completion a salon refit, showcasing the importance of inclusivity and the power of our team's input. Join us as we navigate the ever-changing landscape of tech, from the complexities of TikTok e-commerce to celebrating small victories in the digital world. Together, we explore the generational gaps in design and the intentional barriers that test our curiosity and resolve. Get inspired by our journey and discover how you can infuse authenticity into your own business.
In this episode, we take a deep dive into the essential components of brand building during a powerful Mastermind workshop. Gain valuable insights as we explore the power of understanding your brand's avatar and how it can lead to impactful strategies. Learn about the importance of knowing your target audience intimately and how it can shape your marketing approach. We share a fascinating case study involving John, a tradesperson, and how his unique media consumption habits informed our marketing strategies. Discover the surprising marketing channels that resonated more with John and how we crafted messaging that spoke directly to his desires. Join us for this enlightening discussion and unlock the secrets of effective branding.
Show Notes:
Static Whiteboard Sheets - https://amzn.eu/d/8kjsNUM
Nicole Bilham of WildBird Marketing Agency
https://wildbirdmarketing.co.uk/
Amy Lewis of The Mooeys Group
www.mooeys.co.uk | www.mooeysfranchise.co.uk | www.mooskin.co
Chapters
1. Wild Moos Podcast: Episode 12 - Back To Basic Bitches (00:00:00)
2. Business Challenges and Family Time (00:00:33)
3. Revamping and Growing Moos Beauty Salon (00:10:23)
4. Navigating Tech Challenges in Business (00:21:27)
5. Brand Foundation Workshop Strategy Discussion (00:27:06)
6. Effective Customer Avatar Exercise (00:35:54)
7. Navigating Business Challenges and Opportunities (00:43:28)
8. Planning Summer Gathering With Friends (00:56:12)
26 episodes
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