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#11 Persuade with One Page - Part 1
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- Here’s the secret to meetings no one ever tells you: "The person with a piece of paper usually wins" in meetings
- Six questions to create a persuasive one-pager:
- 1. What's the Bottom Line? - Clearly state the action you want decision-makers to take
- 2. What's the Problem? - Define the problem from the decision-makers' perspective
- 3. What's the Solution? - Communicate the solution you've found
- Frame the solution using the "most advanced yet acceptable" (MAYA) principle
- Make new ideas seem safe, and familiar solutions seem new or unique
- Present the solution in a series of three steps or phases
- 4. What's the Data?
- 5. What's the Story?
- 6. What's the Visual?
Stay tuned for part two, which will cover the remaining questions for crafting a persuasive one-pager. For more insights, check out the accompanying PDF.
Read the full article: Persuade with One Page
Winning Edge gives you the tools you need to lead and influence in the political and policy arenas. Every other week, Winning Edge releases short (approximately 5-minute) spots—or “snacks”—focused on one of four areas: fundraising, media, policy, or persuasion.
For more, visit our website: www.thecommonwealthpartners.com
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