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Giving you the tools to lead and influence in the policy arena.
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Watt It Takes tells the stories of founders who are building our climate-positive future — their upbringings, their risks, their failures, and their breakthroughs that are transforming our world. Hosted by Powerhouse Founder and CEO and Powerhouse Ventures Managing Partner Emily Kirsch. New episodes are released every month.
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Interviews with awesome sci fi and fantasy storytellers about world building, creative process and more! Whether you're an aspiring writer or just an avid fan, join us for discussions staying sane while writing, strange ornamental weapons lying around the desk and, inevitably, Skyrim. An official partner of Tor UK, my favourite publisher of SFF & horror.
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Like a LEGO minifig, a powerful stump speech requires three key components: 1. Head – Logical Appeals: Facts, statistics, and logical arguments 2. Body – Emotional Appeals: Stories and vivid pictures to connect emotionally 3. Legs – Call to Action: Two main points of action for the audience Assemble these pieces in the order that best fits your sty…
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#30 Shocking Statistics: How to Find and Use Them
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In the 1980's a $640 toilet seat became a powerful symbol of government waste A single, well-chosen number can make your point and stick in people's minds Effective shocking statistics are: Relatable Have emotional impact Unique and memorable Five questions to ask when crafting a compelling statistic: What's the one thing you want your audience to …
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Peggy Noonan wrote a memorable speech for President Reagan commemorating the 40th anniversary of D-Day by focusing on one main story She told the story of 225 Rangers scaling the cliffs of Pointe du Hoc, using vivid details and action to capture the moment The speech is remembered as one of Reagan's finest because of the unforgettable story in just…
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Since 2020, local news organizations have increasingly conducted interviews via Zoom. To improve your look on Zoom, focus on: 1. Lighting - Use three-point lighting: two adjustable LED lights on either side of the camera and one background light - Fine-tune brightness with dimmable lights 2. Camera - Position camera slightly above eye level (3-6 in…
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Lightship Co-Founder and CEO Toby Kraus
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One in ten American families own a Recreational Vehicle, and yet, the RV industry hasn’t seen meaningful innovation in decades, due in part to extreme consolidation and lack of competition. Despite this, 300-500,000 RVs are sold in the US every year, 90% of which are towable. Towing an RV can seriously affect the fuel economy of your car. Drivers c…
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TV interviews come in two forms: in-studio and field interviews Ask if the interview is live or pre-recorded and how long it will be For in-studio interviews: Wear solid colors, avoid noisy jewelry, and expect to be mic'd up Determine your one main point and 4-5 talking points (20-30 seconds each) Practice answers, watch other candidates' interview…
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Heirloom Co-Founder and CEO Shashank Samala
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Even if all emissions stopped tomorrow, the excess carbon currently in the atmosphere would take thousands of years to naturally dissipate through processes like photosynthesis, oceanic absorption, or mineralization. In addition to forests, soils, and the ocean, naturally occurring minerals are one of our planet’s most important carbon sinks. Over …
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Candidates will encounter two main types of radio interviews: Talk Radio and News Radio For Talk Radio interviews (5-8 minutes, live): Plan: Know your audience, have one main point, prepare stories, and decide on the emotion to convey Practice: Tell stories quickly and engagingly, and rehearse answers to potential questions Personality: Compliment …
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#25 Mastering Unscripted Answers: The Two-Point and Principle Plus Story Tactics
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Answering unscripted questions is like using a microwave: you have to respond spontaneously in seconds To make a spontaneous answer great, use structure and time constraints Two tactics for concise and effective unscripted answers: 2-Point Tactic Listen closely to the question and pause to gather thoughts Say, "That's a good question. It comes down…
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Odyssey Energy Solutions Co-Founder and CEO Emily McAteer
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According to the World Economic Forum, if we want to reach a carbon-neutral future, the world will depend on emerging markets to build energy systems that rely on clean energy instead of fossil fuels. However, only one fifth of global clean energy investments are being channeled into emerging markets. Financing the development of distributed renewa…
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Five tactics to handle challenging questions: Bridging: Acknowledge the question, then pivot to your key message Reframing: Clarify your stance and move the conversation to favorable ground Three R's (Regret, Reason, Remedy): Show humility, provide context, and offer a solution Flagging: Verbally highlight your most important points Personalizing: …
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Link to Flowchart and onepager Link to Episode 18 with the 4 Steps to Start Your Fundraising (this has a sample pitch to use) Introduction Frank and Lillian Gilbreth's pioneering work in efficiency and flow charts Applying their principles to create a fundraising flow chart for political campaigns Estimating the minimum number of donors needed to w…
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For the handout that accompanies this episode click here Richard Oglesby crafted a powerful character story for Abraham Lincoln in 1860 that resonated with voters and helped launch Lincoln to the presidency. Oglesby portrayed Lincoln as a "railsplitter" - a self-made man who had done hard manual labor and could relate to working-class voters, despi…
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Knickerbocker Ice Company was once the largest ice vendor, but was disrupted by technology and innovation from companies like York Manufacturing Company To survive, businesses need to identify fundamentals that don't change while adapting to changing technologies For campaigns, the fundamental is that the most effective way to win votes is talking …
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#20 Overcoming Fundraising Fears: The Ladder Approach
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Exposure-based therapy relies on repeated, controlled exposure to a fear to diminish its impact Fundraising can be intimidating, but the ladder technique can help overcome fears and raise money The Fundraising Ladder Technique: 1. Set a consistent time dedicated to fundraising activities (e.g., 20 minutes daily) 2. Set a process-based goal that's e…
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#19 Quick Fundraising Assessment: The 4 Insights
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The Four Insights Assessment is a quick, efficient way to evaluate your fundraising operation The four questions to ask: 1. What Works? - Identify successful strategies, effective tools, and good team dynamics 2. What's Broken? - List everything that's not working in your fundraising 3. What's Confused? - Identify areas causing confusion, such as m…
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Fundraising can be daunting, but remember you're finding donor partners who want to see change happen Four steps to jump-start your campaign fundraising: 1. Calculate the minimum number of donors needed to win Estimate total funds needed and divide by max donation amount (e.g., $2,000-$3,000) 2. Make a list of 35 potential donors Include previous d…
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Winning Edge gives you the tools you need to lead and influence in the political and policy arenas. Every other week, Winning Edge releases short (approximately 5-minute) spots—or “snacks”—focused on one of four areas: fundraising, media, policy, or persuasion. Winning Edge gives you the tools you need to lead and influence in the political and pol…
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WattBuy Co-Founder and CEO Naman Trivedi
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Residential energy use accounts for about 20% of greenhouse emissions in the U.S., making it one of the most important sectors to decarbonize. As the world electrifies and consumers become more climate-conscious, energy will become one of the next consumer engagement frontiers. The WattBuy platform connects clean energy providers with residential c…
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SustainCERT Co-Founder and CEO Marion Verles
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Some experts are calling 2024 the “make or break year” for the voluntary and compliance carbon markets, which were rocked by a shaky 2023. To usher in a new era of effective and impactful carbon markets, the verification process needs a major tech update, and a serious credibility boost. Marion Verles founded SustainCERT to be the first fully digit…
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Ebb Carbon Co-Founder and CEO Ben Tarbell
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On November 17th, 2023 the average global temperature was temporarily 2 degrees Celsius warmer than pre-industrialization, an event with ominous climate implications. To slow global climate change, we need to find ways to supercharge natural carbon removal processes like ocean alkalization, and do it in a way that is good for the planet. That’s exa…
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Imagine being a Republican elected to Congress in 1978 during Jimmy Carter's presidency The Republican caucus was full of well-intentioned but beaten-down members who had been in the minority too long Newt Gingrich faced repeated setbacks in trying to gain a majority in Congress Despite election losses in 1980, 1982, and 1984, Gingrich and his alli…
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Failing to thank donors is one of the worst things that can happen in fundraising Create a redundant system, where if one thing goes wrong, there is a backup Example: The A-10 Warthog aircraft's design is built on redundant systems, ensuring functionality even when taking enemy fire Apply the lesson of redundancy to ensure donors get thanked for th…
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Charm Industrial Co-Founder and CEO Peter Reinhardt
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According to the Intergovernmental Panel on Climate Change, we need to return Earth’s atmosphere to 280 parts per million of CO2 for the health of human existence and that of the planet. To achieve that goal, industry experts believe we’ll need to be removing 10-20 billion tons of carbon per year by 2050. Removing carbon is exactly what this month’…
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Commonwealth Fusion Systems Co-Founder and CEO Bob Mumgaard
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According to researchers around the world, fusion could be a nearly waste-free, carbon-free, and all-geography answer to creating enough dispatchable power to get us through the energy transition. To achieve this, all components of a fusion power plant need to be built so that when fusion energy becomes a reality, we have the industry, infrastructu…
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Fundraising is a learnable skill, not a mystical talent The first challenge is having the right mindset: think of yourself as a partner with donors The second challenge is creating a fundraising plan by figuring out two numbers: 1. How much you need to raise 2. The minimum number of donors needed to win Determine the amount by asking people who hav…
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Persuading swing voters to support your cause involves convincing them to keep or reject the status quo To convince voters to reject the status quo, you need a two-part message: 1. Discuss the problems with the status quo 2. Show you have a plan and why they should trust your solution When discussing the status quo's problems, help voters update th…
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The last three questions to answer for a persuasive one-pager: 4. What's the Data? - Present clear data to arm decision-makers with facts Decide on the emotion you want to create and how to present the data 5. What's the Story? - Add a memorable story that reinforces the appropriate emotional response Choose a story type (case study, testimonial, e…
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Here’s the secret to meetings no one ever tells you: "The person with a piece of paper usually wins" in meetings Six questions to create a persuasive one-pager: 1. What's the Bottom Line? - Clearly state the action you want decision-makers to take 2. What's the Problem? - Define the problem from the decision-makers' perspective 3. What's the Soluti…
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