#30 Shocking Statistics: How to Find and Use Them
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- In the 1980's a $640 toilet seat became a powerful symbol of government waste
- A single, well-chosen number can make your point and stick in people's minds
- Effective shocking statistics are:
- Relatable
- Have emotional impact
- Unique and memorable
- Five questions to ask when crafting a compelling statistic:
- What's the one thing you want your audience to remember?
- Is there one number that shows this best?
- Can flipping the number create more impact?
- Can you make it a story, not just a statistic?
- Would a normal person find this interesting?
- Combine relatability, emotional impact, uniqueness, and storytelling to craft a memorable number
- Test your statistic with regular people to ensure it resonates
For more tips on using shocking statistics effectively, refer to the accompanying PDF.
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