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#20 Overcoming Fundraising Fears: The Ladder Approach
Manage episode 402118747 series 3553345
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- Exposure-based therapy relies on repeated, controlled exposure to a fear to diminish its impact
- Fundraising can be intimidating, but the ladder technique can help overcome fears and raise money
- The Fundraising Ladder Technique:
- 1. Set a consistent time dedicated to fundraising activities (e.g., 20 minutes daily)
- 2. Set a process-based goal that's easily attainable (e.g., make one donor phone call)
- 3. Imagine a ladder with tasks on each rung, starting with modest objectives
- Read your fundraising script out loud
- Print your call sheet
- Open the Excel document with the list of people to call
- 4. Progress to more challenging tasks, like making the first call
- 5. Gradually increase your goal as tasks become more manageable
- Push yourself with gradual, comfortable progress, and pause if proceeding feels overwhelming
- This step-by-step method helps overcome initial resistance and makes fundraising more comfortable in just a week or two
For more tips on effective fundraising strategies, check out the accompanying one-page PDF.
Winning Edge gives you the tools you need to lead and influence in the political and policy arenas. Every other week, Winning Edge releases short (approximately 5-minute) spots—or “snacks”—focused on one of four areas: fundraising, media, policy, or persuasion.
For more, visit our website: www.thecommonwealthpartners.com
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