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#15 The 3-Part Thank You
Manage episode 400760501 series 3553345
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- Failing to thank donors is one of the worst things that can happen in fundraising
- Create a redundant system, where if one thing goes wrong, there is a backup
- Example: The A-10 Warthog aircraft's design is built on redundant systems, ensuring functionality even when taking enemy fire
- Apply the lesson of redundancy to ensure donors get thanked for their campaign donations
- Use a 3-part thank you system:
- 1. Email: Send an automated thank you within one day of receiving the donation
- 2. Letter: Mail a thank you letter within a week, batch processing for efficiency
- 3. Call/Text: Within a week, call or send a personalized text message to convey gratitude
- Alternative variation: Email within 1 day, personalized text within 2 days, letter within a week
- Create a simple, redundant system to make your campaign stand out and ensure donors feel appreciated
For more insights on effective donor appreciation strategies, check out the accompanying one-page PDF.
Winning Edge gives you the tools you need to lead and influence in the political and policy arenas. Every other week, Winning Edge releases short (approximately 5-minute) spots—or “snacks”—focused on one of four areas: fundraising, media, policy, or persuasion.
For more, visit our website: www.thecommonwealthpartners.com
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