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#24 Answering the Tough Questions
Manage episode 410375640 series 3553345
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- Five tactics to handle challenging questions:
- Bridging: Acknowledge the question, then pivot to your key message
- Reframing: Clarify your stance and move the conversation to favorable ground
- Three R's (Regret, Reason, Remedy): Show humility, provide context, and offer a solution
- Flagging: Verbally highlight your most important points
- Personalizing: Use short stories to relate and resonate with the audience
- Practice these techniques, especially bridging, reframing, and personalizing
- For mistakes, use the Three R's response
- Answering tough questions isn't about dodging but staying true to your message and connecting with voters
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Winning Edge gives you the tools you need to lead and influence in the political and policy arenas. Every other week, Winning Edge releases short (approximately 5-minute) spots—or “snacks”—focused on one of four areas: fundraising, media, policy, or persuasion.
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