#34 The Voice of the Voter
Manage episode 435390725 series 3553345
- Importance of listening to voters' actual words:
- Voters often use specific phrases to describe election issues
- These phrases can be powerful for campaign messaging
- Examples:
- "Figure out the election" - used by non-voters to explain why they didn't vote
- "Shady" - used to describe a casino developer, which became a central campaign theme
- "Voice of the Voter" concept:
- Similar to "voice of the customer" in marketing
- Focuses on using voters' exact words in campaign messaging
- Benefits of using voters' language:
- Shows understanding of their concerns
- Creates instant connection
- Makes solutions feel more authentic and relatable
- Increases trust and support
- Action Plan:
- Listen closely to voters during door-to-door conversations
- Note regional phrases and words used to describe key issues
- When you hear a phrase 3-4 times, write it down
- Incorporate these phrases into campaign materials and messaging
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34 episodes