))
#34 The Voice of the Voter
Manage episode 435390725 series 3553345
Content provided by Commonwealth Partners. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Commonwealth Partners or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
- Importance of listening to voters' actual words:
- Voters often use specific phrases to describe election issues
- These phrases can be powerful for campaign messaging
- Examples:
- "Figure out the election" - used by non-voters to explain why they didn't vote
- "Shady" - used to describe a casino developer, which became a central campaign theme
- "Voice of the Voter" concept:
- Similar to "voice of the customer" in marketing
- Focuses on using voters' exact words in campaign messaging
- Benefits of using voters' language:
- Shows understanding of their concerns
- Creates instant connection
- Makes solutions feel more authentic and relatable
- Increases trust and support
- Action Plan:
- Listen closely to voters during door-to-door conversations
- Note regional phrases and words used to describe key issues
- When you hear a phrase 3-4 times, write it down
- Incorporate these phrases into campaign materials and messaging
Winning Edge gives you the tools you need to lead and influence in the political and policy arenas. Every other week, Winning Edge releases short (approximately 5-minute) spots—or “snacks”—focused on one of four areas: fundraising, media, policy, or persuasion.
For more, visit our website: www.thecommonwealthpartners.com
34 episodes
Share
