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#38 Expect the Unexpected

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Manage episode 445380715 series 3553345
Content provided by Commonwealth Partners. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Commonwealth Partners or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
  • Scott Sagan's quote: "Things that have never happened before happen all the time"
  • Amanda Ripley's Survival Arc:
    1. Denial
    2. Deliberation
    3. Decisive Action
  • OODA Loop for rapid decision-making:
    1. Observe the situation
    2. Orient yourself to think about changes
    3. Decide on a course of action
    4. Act on your decision
  • Strategies for unexpected campaign situations:
    • Tough Question: Use two points or story plus insight technique (See Winning Edge #25).
    • Misspeak: Pause, collect thoughts, immediately correct (See Winning Edge #9).
    • Media criticism: Use 3 Rs - Regret, Reason, Remedy (See Winning Edge #24).
    • Challenging voter conversation: Use "feel, felt, found" framework (See Winning Edge #37).

Key takeaways:

  • Act quickly and decisively in uncertainty
  • Implement the OODA loop to navigate unexpected situations
  • Be prepared to refine decisions as new information comes in

For more tips on handling unexpected situations in your campaign, refer to the accompanying one-page PDF and previous Winning Edge episodes.

Winning Edge gives you the tools you need to lead and influence in the political and policy arenas. Every other week, Winning Edge releases short (approximately 5-minute) spots—or “snacks”—focused on one of four areas: fundraising, media, policy, or persuasion.
For more, visit our website: www.thecommonwealthpartners.com

  continue reading

38 episodes

Artwork
iconShare
 
Manage episode 445380715 series 3553345
Content provided by Commonwealth Partners. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Commonwealth Partners or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
  • Scott Sagan's quote: "Things that have never happened before happen all the time"
  • Amanda Ripley's Survival Arc:
    1. Denial
    2. Deliberation
    3. Decisive Action
  • OODA Loop for rapid decision-making:
    1. Observe the situation
    2. Orient yourself to think about changes
    3. Decide on a course of action
    4. Act on your decision
  • Strategies for unexpected campaign situations:
    • Tough Question: Use two points or story plus insight technique (See Winning Edge #25).
    • Misspeak: Pause, collect thoughts, immediately correct (See Winning Edge #9).
    • Media criticism: Use 3 Rs - Regret, Reason, Remedy (See Winning Edge #24).
    • Challenging voter conversation: Use "feel, felt, found" framework (See Winning Edge #37).

Key takeaways:

  • Act quickly and decisively in uncertainty
  • Implement the OODA loop to navigate unexpected situations
  • Be prepared to refine decisions as new information comes in

For more tips on handling unexpected situations in your campaign, refer to the accompanying one-page PDF and previous Winning Edge episodes.

Winning Edge gives you the tools you need to lead and influence in the political and policy arenas. Every other week, Winning Edge releases short (approximately 5-minute) spots—or “snacks”—focused on one of four areas: fundraising, media, policy, or persuasion.
For more, visit our website: www.thecommonwealthpartners.com

  continue reading

38 episodes

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