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#9 Persuade with a Pause
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- In May 1940, Winston Churchill became Prime Minister after a silent pause changed the course of a meeting
- Churchill knew that sometimes the best persuasion is to pause and let the silence do the work
- Three types of pauses to use when speaking:
- 1. Long Pause (4-5 seconds): Focuses or refocuses the audience's attention
- 2. Medium Pause (2-3 seconds): Gives words room to work, allowing the audience to enjoy a story or process information
- 3. Short Pause (1-1.5 seconds): Acts as a "period" to signal the end of a thought
- Churchill was a master at using all three types of pauses in his speeches
- Remember to use pauses strategically to increase your persuasion and give yourself the winning edge
Sources:
- Silence Wins the Day
- Churchill, Winston S.. The Gathering Storm (Winston S. Churchill The Second World War) (p. 597-8). RosettaBooks. Kindle Edition.
- Blood, Toil, Tears and Sweat Speech - https://youtu.be/80_HXIHa724?t=250
For more insights, check out the accompanying one-page PDF.
Winning Edge gives you the tools you need to lead and influence in the political and policy arenas. Every other week, Winning Edge releases short (approximately 5-minute) spots—or “snacks”—focused on one of four areas: fundraising, media, policy, or persuasion.
For more, visit our website: www.thecommonwealthpartners.com
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