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How to Achieve Brand Growth in the UK Health & Wellness Market
Manage episode 422250915 series 3522854
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UK Managing Director at Ceuta Group, Annette D’Abreo, is joined by Ceuta Group’s UK Client Director, Louise Phillips, and Director of UK Pharmacy Retail and Wholesale, Ben Knight, to discuss how to achieve brand growth in the UK Health & Wellness market.
The UK is a famously challenging market for Health & Wellness brands to successfully launch into, let alone build sustainable success. But Ceuta Group’s Ben Knight and Louise Philips have been navigating the market for years, unlocking growth for new and established brands alike. Tune in to unveil their strategic tips and advice.
Speaker Bios
Annette D’Abreo - UK Managing Director - Ceuta Group
Annette D’Abreo is the Managing Director of Ceuta Group’s Omnichannel Market Execution division. A highly respected figure in the Health & Wellness industry, Annette is the longest-serving board member at the PAGB.
Her team of sales, marketing and distribution experts plays a critical role at Ceuta Group, building Health & Wellness brands in the UK, Ireland, and across 100+ markets around the globe. They provide full go-to-market or bespoke-to-channels solutions, enabling clients to achieve their brands’ objectives.
Louise Philips - UK Client Director
With 20 years of experience in both international and UK roles, Louise heads the UK Client Management function at Ceuta Group. Specialising in bringing new consumer healthcare brands to market and driving growth for established ones, her team is focussed on honing clients’ brand strategies and executing them across a number of different categories.
Ben Knight Director of UK Pharmacy Retail and Wholesale
With over 22 years of industry experience, Ben Knight leads Ceuta Group’s UK Pharmacy Retail and Wholesale division. With a track record of successfully launching brands across a wide range of categories and developing successful strategies to drive growth for established brands with varying budget levels, Ben has direct “hands on” experience working with the UK’s largest Health and Beauty retailer, Boots. In 2023, he proudly received Boots Healthcare's "New Product of the Year" award and earned nominations in the wellness category for two brands launched the same year. Ben has also been involved in several POM to P switches, and P to GSL transitions – and their launch into the market.
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