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#27 Persuasive Storytelling with Doug Ferreira, President of Ferreira Sales Training and Consulting
Manage episode 331634770 series 2985310
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In this episode of Winning the Challenger Sale, Jen is joined by Doug Ferreira, President of Ferreira Sales Training and Consulting. They discuss storytelling as an investment in creating a collaborative atmosphere for a customer with the goal of generating active engagement and a positive sales outcome.
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